cancunissafe.com Social Media Project Description
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The project description of cancunissafe.com, a New Media project to promote the good image of Cancun, Riviera Maya & Costa Maya,

The project description of cancunissafe.com, a New Media project to promote the good image of Cancun, Riviera Maya & Costa Maya,

Founded by @camiloolea (Twitter)

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cancunissafe.com Social Media Project Description cancunissafe.com Social Media Project Description Document Transcript

  • CANCUNISSAFE www.cancunissafe.com www.cancunissafe.com/facebook www.twiOer.com/cancunissafe info@cancunissafe.com December 3 · 2009 Cancun Is Safe Cancun Quintana Roo, Mexico ¿What
is
www.cancunissafe.com? www.cancunissafe.com
is
a
project
that
 was
born
out
 of
the
necessity
to
promote
the
good
image
of
Cancun
 a8er
the
swine
flu
crisis
hit
 hard
the
Mexican
tourism
industry;
so
hard
 that
it
 caused
 a
huge
drop
in
occupa‐ >on,
and
massive
losses
of
jobs. www.cancunissafe.com
 objec>ves
 are
 clear:
to
 show
 the
 world
 the
 real
 image
 of
 Cancun,
that
 of
 a
 safe,
 beau:ful
 &
 incredible
des:na:on,
in
order
to
help
regain
confidence
from
tourists
,
and
 fight
 back
the
ne‐ ga:ve
image
that
was
created.
All
this
through
a
personal,
young,
different
point
of
view.
We
the
founders
are
 young
people
born
in
Cancun
that
know
it
upside
down.
We
know
all
the
spots,
even
 the
ones
that
are
not
so
 visible
and
known,
but
s>ll
equally
if
not
some>mes
more
beau>ful
that
the
Cancun
everybody
knows
of!
Plus,
 we
 will
 make
 this
 the
 most
 social
 and
 easy
 to
 use
 website
 for
 Cancun
 ever.
 Our
 Social
 Media
 Exper:se
 allows
us
to
do
 so!
The
very
travelers
,
tourists,
&
fans
of
Cancun
 in
general
will
 contribute
to
create
posi>ve
 promo>on,
as
their
input
 will
be
available
at
 all
of
our
channels,
providing
future
Cancun
visitors
with
 real
:‐ me
informa:on
from
real
people
that
they
can
trust. We
have
a
strong
Social
Media
Knowledge
&
Presence.
We
handle
mul:ple
Social
Media
Channels
such
as: ‐
1
Main
website,
www.cancunissafe.com
The
main
hub
 of
the
project.
All
 our
 Social
Media
Chanels
&
Cam‐ paigns
point
here;
the
idea
is
to
make
it
the
central
point
 of
reference
for
social,
real‐:me
informa:on
about
 Cancun,
Riviera
Maya
&
Costa
 Maya.
We
 have
widgets
showing
all
our
Social
 Media
Channels
 here.
We
also
 make
it
easy
for
people
to
 follow
us
and
republish
 our
ar:cles
and
any
content
by
providing
them
with
easy
 step
by
step
social
buLons
that
make
the
work
of
publishing
the
ar>cle
at
their
facebook
or
twiter
profile
easy
 and
quick,
hence
making
more
people
choose
to
 do
it.
We
also
have
a
constant
Weather
Channel
Widget
 that
 shows
the
current
weather
forecast
for
Cancun. ‐
1.
Facebook
page 
 from
where
we
keep
a
constant,
fresh
&
updated
stream
of
content
and
contact
with
our
fans. 



www.cancunissafe.com/facebook
  • ‐
2.
TwiLer
accounts from
where
we
have
a
 community
of
 3,800
 Followers
 (growing
daily)
with
 projec:on
 
 es:mates
 of
 thou‐ sands
of
more
 followers
 in
 the
 near
future.
Through
 these
 twiOer
 accounts
we
 can
 blast
 any
 message
 we
 choose
to.
We
use
them
mainly
to
provide
daily
,
updated
informa>on
about
the
des>na>ons
they
represent,
 in
 this
 case
Cancun
 and
 Puerto
 Morelos.
My
Personal
 Professional
 account
 is
 also
 used
 for
 marke>ng
pur‐ pouses
because
I
have
a
large
following
of
Social
Media
Professionals,
Travel
Professionals,
and
leads
as
well. hLp://twiLer.com/cancunissafe
 hLp://twiLer.com/camiloolea
 hLp://twiLer.com/mypuertomorelos
 ‐
We
are
currently
in
the
finishing
touches
for
a
personal,
facebook‐style
,
community
of
leads
interested
in
all
 about
 Cancun,
where
we
will
 gather
 all
 the
people
 interested
 in
 hearing
about
 news,
deals,
promo>ons,
in‐ forma>on
on
 where
to
go,
what
 to
do
,
where
to
eat,
what
 to
buy,
what
 the
locals
do,
ask
other
fellow
 trave‐ lers
and
 cancun
 enthusiasts,
provide
 reviews,
etc.
Something
similar
 to
 Trip
 Advisor
 (www.tripadvisor.com),
 through
different
in
the
inten>ons,
but
you
can
get
a
good
idea
by
seeing
Trip
Advisor
and
understanding
what
 they
doy.
Basically
its
a
social
community
of
 travelers,
giving
each
others
advice,
ra>ng
the
 places
they
have
 visited,
socializing,
deciding
where
they
will
go
next,
etc. 


hLp://community.cancunissafe.com How
successful
has
the
project
been
so
far? We
like
to
say:
let
the
numbers
speak
for
themselves;
we
celebrated
our
 barely
4
month
anniversary
/
On
No‐ vember
the
15th,
2009,
we
celebrated
our
 barely
5
month
anniversary
since
we
launched
opera>ons,
and
 in
 this
very
short
>me
we
have
the
following
stats: ‐
Over
2,600
visits
(and
coun>ng)
registered
to
the
website
through
Google
Analy>cs
(GA) ‐
5,753
pageviews
(and
coun>ng)
(GA) ‐
TwiLer
Social
Comunity
(twiLer.com)
of
over
3,800
travel‐related
users;
in
constant
and
daily
growth,
with
 projec>ons
of
thousands
of
more
followers
in
months
to
come. Página 2
  • 
 Página 3
  • ‐
Facebook
Page
Fan
Community
of
316
Fans
(in
constant
growth) We
have
presence
in
mul>ple
social
channels: This
 is
 real
 :me,
 fresh
 data.
We
 can
 say
we
have
 successfully
posi:oned
 our
project
 in
 the
 Social
 Media
 Sphere.
With
 zero
financial
 investment
in
any
media
publicity.
All
 of
our
publicity
was
done
virally,
using
ex‐ clusively
free
 Social
 Media
Channels
like
Facebook
and
 TwiOer.
We
 achieved
this
in
a
simple
but
hard
way:
 simple
 because
there
really
is
no
secret,
all
you
have
 to
do
 is
provide
great
content,
answer
 your
 fans,
treat
 them
well,
provide
 them
with
fresh
 informa>on
 that
will
help
 them;
hard
because
all
 that
requires
constant,
 hard
work. By
providing
our
users
with
 extremely
easy
social
media
republishing
buLons,
we
increase
our
ra:o
of
 re‐ published
informa:on
through
the
Social
Media
Sphere. Página 4
  • How
can
the
project
be
mone:zed? The
first
 phase
of
the
project
was
the
"seeding"
phase;
we
posi>oned
 the
project
 in
the
Social
Media
sphere,
 created
 noise
 about
 it,
 aOracted
 the
 aOen>on
 of
 thousands
 of
 followers,
 and
 are
 successfully
 building
 a
 growing
social
database
 of
cancun
 interested
 travel
 leads.
The
vital
 difference
 with
 a
tradi:onal
 marke:ng
 campaign
or
leads
 list,
is
that
in
our
case,
the
 people
 follow
 us
because
they
find
our
content
 interes:ng.
 Any
 message
 we
 blast
 will
 reach
 100%
 of
 our
 database,
because
 they
 are
 voluntarily
 subscribing
to
 our
 updates.
that's
a
huge
difference
with
a
tradi>onal
email
blast
of
thousands
of
recipients
that
you
cant
be
rea‐ lly
sure
how
many
of
them
will
really
open
the
message. Now
we
are
in
 the
 posi>on
 to
start
 mone>zing
different
business
models
for
the
project.
These
 are
 some
of
 the
possibili>es: ‐
Online
Sales
of
Vaca:on
Packages.
We
promote
your
vaca>on
packages
through
all
of
our
 channels,
effec>‐ vely
bringing
you
sales. ‐
Online
Sales
of
Eco‐Tours,
Eco‐Excursions.
We
have
already
organized
 an
 eco
 tour
 to
a
cenote
in
the
riviera
 maya
and
 it
was
a
blast.
We
will
keep
 organizing
tours
&
excursions
of
 this
type,
to
beau>ful,
not
so
 known
 spots
of
Cancun,
Riviera
and
Costa
Maya. ‐
Online
Room
Sale
through
our
social
media
channels.
We
sell
your
hotel
rooms
through
all
of
our
channels. ‐
Lead
Genera:on
for
your
business.
You
give
us
your
product,
we
send
you
the
people. ‐
Strategic,
segmented
Social
Media
Marke:ng
campaign
consul:ng
services
for
your
business.
We
apply
the
 same
know
how
we
used
to
build
our
company
to
help
success
yours
in
the
Social
Media
Sphere. ‐
Promo:on
to
small
businesses
through
our
social
media
channels.
If
your
business
is
s>ll
small
and
you
dont
 have
a
big
budget,
we
can
s>ll
work
together
by
promo>ng
your
business
through
our
channels. ‐
Whatever
else
you
can
think
of,
basically! Its
simple,
we
have
a
live,
growing,
social
 database
of
Cancun,
Riviera
Maya,
&
Costa
Maya
leads,
all
we
ne‐ ed
is
your
product
 or
business
to
design
a
strategy
to
introduce
it
 to
them,
and
start
genera:ng
more
busi‐ ness
for
you! Ques:ons,
comments,
more
informa:on? It
 will
 be
 a
pleasure
answering
 any
 of
your
 ques>ons.
 Please
send
 them
to
 camilo.olea@cancunissafe.com
 and
I'll
get
to
them
as
fast
as
I
can. Página 5