PREDICTIVE
ANALYTICS
INTEGRATORS
EIU CANBACK
Boston, Massachusetts
42.365869, -71.093471
www.canback.com
+1−617−399−1300
T...
2
EIU Canback is the world’s leading
management consulting firm leveraging
predictive analytics for strategic purposes.
We...
3
Performance
Time1900 1960 1990
Traditional
management
consulting
Predictive
analytics
2015
A new paradigm
with higher
pe...
4
Mapping the Path to Future Prosperity - Emerging Markets Inclusive Growth Index (2014)
African Cities Growth Index 2013 ...
5
For more information about the various offices please visit our website
Kenya
Boston
Mexico
Brazil
China
Indonesia
Niger...
6
We initially worked on business development projects for “consumer-facing” clients. 10 years
later, this is still an imp...
7
EIU Canback works mainly in four consumer-facing sectors where we have distinct competitive
advantages based on methods ...
8
We have worked on the ground in over 50 countries, helping clients draw reliable, fact-based
conclusions through data-dr...
9
The Canback Global Income Distribution Database (C-GIDD) is used to quantify market size and
demand drivers. C-GIDD is t...
10
Data from C-GIDD have been purchased by companies from a wide range of industry areas
since the database launched in 20...
11
Millions of households with income higher than PPP$ 20,000
2005 constant values
Millions of middle-class households by ...
12
We offer customized web portals to our C-GIDD data as well as different types of corporate accounts
for our customers r...
13
EIU Canback contact information
C-GIDD BRAZIL MEXICO CHINA
EIU Canback Inc.
210 Broadway, Suite 303
Cambridge MA 02139
...
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Introduction to EIU Canback

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EIU Canback is the world’s leading management consulting firm leveraging predictive analytics. We operate globally with the world’s largest companies as clients. This has taken us to 51 countries since our founding in 2004. We also offer analytic services with the Canback Global Income Distribution Database (C-GIDD) as our flagship product.

Predictive analytics help companies draw reliable, fact-based conclusions about present and future opportunities based on sophisticated analyses of market, consumer and client data. We use predictive analytics in four areas:

- M&A due diligence (40%)

- Business development, market entry, and marketing effectiveness (30%)

- White space analysis: Defining and sizing new product or geographic opportunities (10%)

- Predictive modeling (15%)

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Introduction to EIU Canback

  1. 1. PREDICTIVE ANALYTICS INTEGRATORS EIU CANBACK Boston, Massachusetts 42.365869, -71.093471 www.canback.com +1−617−399−1300 The Economist The Canback INTRODUCTION TO EIU CANBACK August 2015
  2. 2. 2 EIU Canback is the world’s leading management consulting firm leveraging predictive analytics for strategic purposes. We operate globally with the world’s largest companies as clients. This has taken us to 54 countries since our founding in 2004. We also offer analytic services with the Canback Global Income Distribution Data- base (C-GIDD) as our flagship product. EIU Canback is a subsidiary of The Economist Intelligence Unit since 2015.
  3. 3. 3 Performance Time1900 1960 1990 Traditional management consulting Predictive analytics 2015 A new paradigm with higher performance Few, if any, break- throughs since the early 1990s - Conceptually based problem-solving - Experience preferred over hard analysis - Datasets at the center of problem- solving - Repeatability and scalability for efficiency EIU Canback prefers fundamental analysis of primary data over conceptual frameworks, achieving greater accuracy in problem solving at a lower cost “The future is already here, it is just unevenly distributed” MANAGEMENT CONSULTING INDUSTRY S-CURVE
  4. 4. 4 Mapping the Path to Future Prosperity - Emerging Markets Inclusive Growth Index (2014) African Cities Growth Index 2013 (2013) The Shifting Urban Economic Landscape: What Does it Mean for Cities? (2013) Abuja +12: Shaping the Future of Health in Africa (2013) Hot spots - Benchmarking Global City Competitive (2012) Nigeria - A Nation Divided (2011) Quarterly Divisional Seminar Series — South Africa (2014) Quarterly Divisional Seminar Series — Asia-Pacific (2013) Africans Open Fuller Wallets to the Future (2014) The War for Nigeria (2013) Annual Results Presentation (2013) Entering the African Beer Market: Uncovering the Strategies to Enable Success (2013) NYC Jobs Blueprint (2013) The Future of Retailer Brands (2010) EIU Canback is often cited in the press, research reports, annual reports, and investor presentations by some of the largest companies and organizations in the world
  5. 5. 5 For more information about the various offices please visit our website Kenya Boston Mexico Brazil China Indonesia Nigeria Giancarlo Spata Mark Wopicho Francisco Maciel Xingxing Liu Teddy Purnomo STREAM Insight Ltd Japan Shin Ito OUR GLOBAL OFFICES AND LEADERS EIU Canback has offices in ten key international markets, allowing us direct access to vital centers of economic growth. Boston and Johannesburg are core offices, while the other eight are satellite offices South Africa Arshad Abba India Aniket Pargaonkar OUR CAPABILITIES Office Management Consulting Predictive Analytics C-GIDD Market Research Boston Johannes- burg Tokyo Beijing Jakarta Mexico City Lagos Nairobi Pune Sao Paulo
  6. 6. 6 We initially worked on business development projects for “consumer-facing” clients. 10 years later, this is still an important part of our activities, but we are now fairly diversified. M&A due diligence is today our largest practice because of our fast, fact-based and practical approach EIU Canback Management consulting >65% M&A due diligence >35% Strategy development 30% Predictive modeling 15% Commercial databases 15% Market/industry research <5% We have a special expertise in quick delivery of M&A due diligence, working with up to 30 team members to evaluate acquisition opportunities from a market and functional perspective This used to be our core activity and is still the #1 priority. We work on market entry, brand development, consumer segmentation and other market/marketing efforts in emerging countries Predictive models are almost always part of our management consulting work. We also build them on a standalone basis We pioneered, and are still the world’s only supplier of GDP and income data at the subdivision and city level: C-GIDD We occasionally conduct standalone market research for existing clients where we know the topic
  7. 7. 7 EIU Canback works mainly in four consumer-facing sectors where we have distinct competitive advantages based on methods and experience CONSUMER GOODS Capturing exciting but hard to understand opportunities for durable and non-durable goods, such as assessing new category potential in Asia or developing a market entry strategy in Africa RETAIL Predicting trends in retailing to inform strategic decisions, for example choosing store formats in Latin America and forecasting the evolution of modern trade in the Philippines FINANCIAL SERVICES Optimizing credit card, retail banking and consumer finance operations, including creating a pricing strategy for credit cards in Europe and defining optimal mix of ATM and retail branches for bank in sub-Saharan Africa INFORMATION & COMMUNICATIONS TECHNOLOGY Assessing future demand in global markets, such as predicting new subscriber growth in Central America and analyzing profitability prospects for a third market entrant in China
  8. 8. 8 We have worked on the ground in over 50 countries, helping clients draw reliable, fact-based conclusions through data-driven analyses In 2012, we conducted in-country brand assessment, including focus groups, in Nigeria, Kenya and Angola for a South African company In 2011, we worked with a multi-national company to conduct strategic M&A due diligence in Brazil In 2013, we were engaged by a global FMCG company to quantify and predict demand for categories in 354 African cities, as well as to quantify the cities' business climate In 2007 and 2008, we worked on a market sizing and entry project for a US food company looking to launch a new health product in China, India, Mexico, and Philippines In 2013, we built regional/national demand and price models for a US- based multi-national We are currently engaged in a market sizing and evaluation project in Japan and Australia for a global beverages company In 2013, we assessed category health and what drives demand beyond income for a global beverages company Latin America: 33% Africa: 24% Asia: 10%Europe: 5% C. America and Caribbean: 2% Global projects: 19% United States: 7% In 2013, we worked with a multi- national company to strategically prioritize long-term investment in 30 countries, evaluating access and attractiveness in each market
  9. 9. 9 The Canback Global Income Distribution Database (C-GIDD) is used to quantify market size and demand drivers. C-GIDD is the only commercial database of its kind in the world C-GIDD benchmark products and services data Internal to EIU Canback C-GIDD economic, demographic, social and psychographic data Internal to EIU Canback C-GIDD income distribution data Available as a commercial service at cgidd.com The world's only database with GDP, household income and spending data for 212 countries, 694 subdivisions and 997 cities Covers 1990 till 2025 Complemented with modules containing social, demographic and psychographic data Visit http://cgidd.com for more information C-GIDD CONTENT Quantify number of households at specific income or socioeconomic levels Compare consumer market sizes across geographies in a uniform way Merge with actual market data to spot new or under-developed opportunities 0 0.25 0.5 0.75 1 Airline passengers ATM machines Bank deposits Electricity consumption Insurance premiums Internet users McDonald's restaurants Milk consumption Mobile phone subsribers Oil consumption Personal computers Television sets EXPLANATORY POWER OF C-GIDD INCOME DISTRIBUTION DATA FOR SELECT PRODUCTS AND SERVICES Demand variance explained by income above category-specific threshold Source: C-GIDD; Canback analysis R2
  10. 10. 10 Data from C-GIDD have been purchased by companies from a wide range of industry areas since the database launched in 2008. Here we highlight some of our repeat customers
  11. 11. 11 Millions of households with income higher than PPP$ 20,000 2005 constant values Millions of middle-class households by location in 2014 Socioeconomic levels A, B, C+ and C Income per household in Egypt in 2014 Egyptian Pounds, 2014 current values Total GDP in PPP$ trillions 2005 constant values The database allows the user to look at the world’s GDP and income distribution in many ways, from high-level aggregates to detailed analysis of how many households there are in specific cities at a certain income level—today, in the past and in the future 4.4 4.1 11.7 13.8 14.0 Japan China US EU 2014 India 6.0 4.3 17.6 16.1 15.3 2019 5.1 3.0 2.1 1.1 2004 201920142009 Shanghai 4.0 2.8 1.6 0.7 2019201420092004 Mumbai 3.1 0.8 1.2 2.5 5.6 5.5 0.5 0.5 1.1 1.8 0.1 0.2 0.7 0.6 0.1 Mexico Brazil Chile Colombia Argentina RuralOther UrbanMajor Cities 49,913 69,209 79,855 88,767 99,097 121,382 Rural Other Urban Port Said Suez Alexandria Cairo Source: C-GIDD; Canback analysis EXAMPLES OF C-GIDD DATA CUTS
  12. 12. 12 We offer customized web portals to our C-GIDD data as well as different types of corporate accounts for our customers ranging from Fortune 500 companies to individuals within corporations CUSTOMIZED WEB PORTALS FOR ENTERPRISES We work closely with enterprises, including some of the world’s largest corporations, to create customized web portals with seamless access to C-GIDD/customer data. We provide a dedicated support team to meet their needs. Such customers include: CORPORATE ACCOUNT HOLDERS We provide subscription-based C-GIDD access and full support to companies of various sizes to meet their needs on an ongoing basis. Corporate account customers include: INDIVIDUAL CUSTOMERS In addition to providing data to large corporations on a subscription basis, we also work with smaller entities who have occasional data needs. We have over 300 active customers who have purchased C-GIDD in the last 2 years. Such purchases are made by credit card over the web. Procter & Gamble – C-GIDD includes the traditional variables provided in the public site, plus P&G specific data on consumer profiles and category spending with a 5-year outlook. The site matches P&G’s organizational (pg.cgidd.com) Mondelez - C-GIDD site covers the public variables plus food consumption data and demographic data relevant to Mondelez. The site has a 5 year horizon. (mondelez.cgidd.com)
  13. 13. 13 EIU Canback contact information C-GIDD BRAZIL MEXICO CHINA EIU Canback Inc. 210 Broadway, Suite 303 Cambridge MA 02139 http://cgidd.com Bobo Shen Tel: +1-617-399-1300 Ext. 210 Email: bshen@canback.com Canback do Brasil Rua Com. Miguel Calfat 128 1101 Vila Olimpia São Paulo - SP 04537-080 Giancarlo Spata Tel: +55-11-3846 9668 or 8187 7801 Email: gfspata@canback.com Canback Mexico Bosque de Ciruelos 160-7 Bosques de las Lomas 11700 México, D.F. Francisco Maciel Morfin Tel: +52-155-4354-9806 Email: fmaciel@canback.com Canback China Suite 903B, Rongxin Tower S. Square, Beijing W. Station Beijing, 100055 Dr Xingxing Liu (on medical leave) Tel: +86-10-8399 3522 or 3523 Email: xliu@canback.com –––––––––––––––––––––––––––––––––BOSTON HEADQUARTERS––––––––––––––––––––––––––––––––– JOHANNESBURG EIU Canback Inc. 210 Broadway, Suite 303 Cambridge MA 02139-1944 Geo: 42.365869, -71.093471 Tel: +1-617-399-1300 Fax: +1-617-553-4500 Web: http://canback.com Dr Staffan Canback Managing Director Tel: +1-617-399-1300 Ext. 201 Cell: +1-617-818-4963 Email: scanback@canback.com Jonathan Mayes Vice President Tel: +1-617-399-1300 Ext. 203 Cell: +1-412-901-8213 Email: jmayes@canback.com Jesse Logan Vice President Tel: +1-617-399-1300 Ext. 202 Cell: +1-781-640-7458 Email: jlogan@canback.com Irina Blinova Office Manager Tel: +1-617-399-1300 Ext. 205 Cell: Email: iblinova@canback.com Canback SA (Pty) Ltd Morvest Building, 1st floor 118 14th Road Noordwyk Midrand 1685 Geo: -25.9570, 28.1308 Arshad Abba Country Manager – South Africa Tel: +27-11-083-5890 Cell: +27-83-786 2450 Email: arshad_abba@canback.com INDIA SOUTHEAST ASIA JAPAN WEST AFRICA Canback Research c/o ValueNotes Database Pvt Ltd 1 Bhuvaneshwar Society Abhimanshree Road Pashan, Pune 411 008 Maharashtra Tushar Arunan Tel: +91 20 6623 1757 Email: research@canback.com Canback Southeast Asia Jl. Tiang Bendera 5 no. 2A DKI Jakarta 11230 Teddy Purnomo Tel: +62-812-8743 7578 Email: tpurnomo@canback.com Canback Japan Ginza Wall Building UCF 5F 6-13-16 Ginza Chuo-ku, Tokyo 104-0061 Shin Ito Tel: +81-3-6338-0002 Email: sito@canback.com STREAM Insight 7A, Ikorodu Road Maryland Lagos Adewale Opawale Tel: +234-710-30 51 40 Email: a.opawale@streaminsightonline.com
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