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This presentation was given by Miranda Paquette, Manager of Compliance and Privacy at Canada Post. It covers what CASL (Canada’s Anti Spam Legislation) is, what new rules it will entail, and how they’ll impact marketing plans. It also includes what marketers need to do to comply with the new laws and how to prepare.
To read more about CASL visit our blog: http://www.canadapost.ca/directmailworks
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