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LinkedIn 101 for Academia
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LinkedIn 101 for Academia


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Learn what LinkedIn can do for your academic institution and how to use it.

Learn what LinkedIn can do for your academic institution and how to use it.

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  • 1. Digital 3.0 101: for Academia
  • 2. What is LinkedIn? LinkedIn is your virtual introduction to a network of professionals from around the globe. And since a new member joins approximately every second, it lends the perfect opportunity to search for, make introductions to, and collaborate with potential clients and business associates.
  • 3. Who uses LinkedIn? Business professionals. LinkedIn promotes business intelligence, business development, and the creation of business relationships—especially when your employees utilize this intelligent 3.0 tool to establish your company’s competence and expertise within your industry.
  • 4. What is LinkedIn? To begin networking in LinkedIn, go to and register. Once signed up, you can create a profile that summarizes your professional expertise and various accomplishments. Develop your network by inviting contacts to join LinkedIn and connect with you. Eventually your network will develop into a vast number of qualified and like-minded professionals.
  • 5. Get LinkedIn • Manage your public and professional profile like a resume • Make self-introductions to potential clients, service providers, and colleagues • Collaborate on projects, research, and share/network services • Find and advertise business opportunities via potential business partners • Create groups with other like- minded professionals and experts • Job search and create sales leads • Recruit the best talent for your company
  • 6. Learn More Learn more about using LinkedIn by reading Ten Ways to Use LinkedIn.
  • 7. Why LinkedIn for Academia? Wouldn’t it be nice if academics around the world could connect and collaborate via a virtual network of experts? Well that’s exactly the potential that LinkedIn offers.
  • 8. LinkedIn Academic Benefits Include your departmental and university affiliation to make searches easy. Share the latest research in your educational area and search for areas of interest. Post upcoming events—such as the latest accomplishments, papers, and talks at your educational institution. Swap recommendations with colleagues and students – any recommendations given or received will be displayed on your profile. LinkedIn is the perfect opportunity to ask mentors and respected colleagues for a recommendation. Use for future job searches and networking. Students and professors can use LinkedIn to communicate with university colleagues and mentors and be alerted to others who attended the same college in the past.