Digital 3.0 101:
for Government

What is Facebook?
Are you on Facebook? Viral marketing
at its best—it seems that everyone
is addicted to this social networking
interface. Building a public profile via
Facebook enables you to share your
business, services, and products with
other Facebook users.

Who uses Facebook?
Building a public profile via Facebook enables you
to share your business, services, and products with
other Facebook users. Join the one million new
registrants each week so your contacts
can interact with your Facebook profile,
news feeds, and status updates.

Getting Started
To sign up for a Facebook account, go to
Facebook.com and click on “Sign Up,”
and follow these simple steps:

How to Facebook
Use your real name to sign up
for your account so friends and
potential customers can find you
quickly. If you’re worried about
just anyone viewing your company
profile, adjust your privacy settings
to limit what your Facebook
contacts can view.

How to Facebook
Once you’re registered, you can
start adding friends by sending them
individual friend or group invitations
to link/join your profile.
For full registration details, visit
http://apps.facebook.com/registernow/.

How to Facebook
To post a Facebook status update,
log onto the Webpage from your
computer or mobile device and
use the status update window
to instantly spread word of your
newest product, service, or offer.

How to Facebook
Once entered and saved, your
status update will appear on your
Facebook profile as well as in
your contacts’ newsfeeds.

Why Facebook for Government?
Even public servants in England are getting in touch
with the digital age through Facebook! Junior public servants
are being encouraged to their give their bosses a lesson
on social networking 101.

Facebook Government Benefits
Help government officials speak with
an authoritative voice online.
Give the public instant access to government sites.
Extract public response to aid police
and emergency services with information
on crimes and public safety.