Digital 3.0 101:
for Private Business

What is Facebook?
Are you on Facebook? Viral marketing
at its best—it seems that everyone
is addicted to this social networking
interface. Building a public profile via
Facebook enables you to share your
business, services, and products with
other Facebook users.

Who uses Facebook?
Building a public profile via Facebook enables you
to share your business, services, and products with
other Facebook users. Join the one million new
registrants each week so your contacts
can interact with your Facebook profile,
news feeds, and status updates.

Getting Started
To sign up for a Facebook account, go to
Facebook.com and click on “Sign Up,”
and follow these simple steps:

How to Facebook
Use your real name to sign up
for your account so friends and
potential customers can find you
quickly. If you’re worried about
just anyone viewing your company
profile, adjust your privacy settings
to limit what your Facebook
contacts can view.

How to Facebook
Once you’re registered, you can
start adding friends by sending them
individual friend or group invitations
to link/join your profile.
For full registration details, visit
http://apps.facebook.com/registernow/.

How to Facebook
To post a Facebook status update,
log onto the Webpage from your
computer or mobile device and
use the status update window
to instantly spread word of your
newest product, service, or offer.

How to Facebook
Once entered and saved, your
status update will appear on your
Facebook profile as well as in
your contacts’ newsfeeds.

Why Facebook for Business?
Facebook is becoming a popular promotional venue for
business owners because they can gain repeat, rapid
exposure to a wider range of interested customers. Facebook
boasts many benefits for business owners:

Facebook Business Benefits
Access potential business contacts through clients, peers,
and prospects that make up your network.
Instantly promote events, sales, special offers, and more through
your Facebook profile.
Save money—creating a Facebook profile is completely free!
Use the “About Me” section of your profile to describe your business,
products, and services, feature links to your Web site or blog, and add
photos of your products (Facebook rules that your profile must be
registered to a human not a business name).
Use Facebook ads to further target your audience with customized
graphics, texts, and networking.
Participate in groups to network virtually with potential clients
and peers—or start one of your own.