Digital 3.0 101:
for Academia

What is Facebook?
Are you on Facebook? Viral marketing
at its best—it seems that everyone
is addicted to this social networking
interface. Building a public profile via
Facebook enables you to share your
business, services, and products with
other Facebook users.

Who uses Facebook?
Building a public profile via Facebook enables you
to share your business, services, and products with
other Facebook users. Join the one million new
registrants each week so your contacts
can interact with your Facebook profile,
news feeds, and status updates.

Getting Started
To sign up for a Facebook account, go to
Facebook.com and click on “Sign Up,”
and follow these simple steps:

How to Facebook
Use your real name to sign up
for your account so friends and
potential customers can find you
quickly. If you’re worried about
just anyone viewing your company
profile, adjust your privacy settings
to limit what your Facebook
contacts can view.

How to Facebook
Once you’re registered, you can
start adding friends by sending them
individual friend or group invitations
to link/join your profile.
For full registration details, visit
http://apps.facebook.com/registernow/.

How to Facebook
To post a Facebook status update,
log onto the Webpage from your
computer or mobile device and
use the status update window
to instantly spread word of your
newest product, service, or offer.

How to Facebook
Once entered and saved, your
status update will appear on your
Facebook profile as well as in
your contacts’ newsfeeds.

Why Facebook for Academia?
Educators are wise to use current pop technology to communicate
and market to students, donors, and potential students. After all,
the current student body is comfortable with computers, mobile
phones, and the Internet, so why not leverage their existing skills
with technology for teaching and learning?

Facebook Academia Benefits
Update your student body through Facebook notifications
when it comes to spreading campus news, class cancellations,
events, and emergencies.
Take advantage of one of the many Facebook education applications
with the potential for academic use.
Utilize Facebook to teach by creating a group for students
enrolled in the class. You can post assignments, updates,
class notes, and class discussions.
Use Facebook recruiting to get your message out, and give
your school a fresh marketing method.
Encourage students to use Facebook to communicate
with their university colleagues and to keep in touch with
distant friends and relatives.