Canada 3.0 Keynote Address Day 2

Vizible An Open Text digital media project

Opening Remarks Ken Coates Dean of Arts, University of Waterloo June 9, 2009

Day 1: Review   Canada as a Digital Nation   Intellectual Property Rights   Digital Shovels   Talent Attraction and Retention   Research and Commercialization   Mobility and Media

Canada as a Digital Nation   The new economy is crucial to Canada’s success as a nation   The country has strengths, but lacks depth and reach in the digital media sector

Canada as a Digital Nation   Collaboration, content and commitment to Canada are the core requirements of the new order   Responding to the challenges of the digital media revolution could be a nation-building enterprise of fundamental significance.

What is a Digital Nation?   Every citizen is connected   All content used in society is available   An ownership model is fair and transparent   Common activities in society are just as easy in digital

Canada Project: Enable Canadians

Only 1% of Canada’s content is online…. * It costs less to scan a book than to print a book

Digital Media Ethics

Intellectual Property Rights   No country has figured out a sustainable approach to intellectual property rights for the 21st century   A huge national advantage will result for the nation that bridges the rights and needs of content providers, technology providers and commercial interests

Intellectual Property Rights   Moving forward requires both a new approach and a new mindset; this is not a time to rely on old models and long-standing assumptions

Participate @ Workshops Digital Shovels Mobility and Media Digital Media Research & Commercialization Talent Attraction Enterprise Information and Retention Management

Digital Shovels Helen McDonald, Industry Canada: Assistant Deputy Minister Peter Bruce, Deputy CIO, Government of Canada Ron McKerlie, Digital Shovels Deputy Minister Government Services

Digital Shovels   Canada has lost its early advantage in digital infrastructure. Significant Digital Shovels improvements are needed if the country is to remain competitive   ICT strengths of Canada have not been matched by their take up and use in all sectors of the economy

Digital Shovels   Canada has built decent pipelines but has not yet produced the content Digital Shovels base to keep the pipelines full of Canadian material.   Put simply, is the Internet a means of building a sense of Canadian identity or is it simply a highway to international content

Digital Shovels   The country needs to keep a close eye on international developments. The Digital Shovels appropriate benchmark is whether or not Canada has kept up with the rest of the world   ICT is crucial to the delivery of modern public services   Canada will benefit significantly from a proper digital infrastructure

Digital Shovels   Canada needs a national program to get the content unique to Canada online for Digital Shovels all Canadians   This program needs to be led by the federal government but it must be supported by other levels of Government and the private sector

Talent Attraction and Retention Jeannette Kopak, Dir. Business Development and Operations, Centre for Digital Media (Vancouver) Ken Coates, Dean of Faculty of Arts, University of Waterloo Lisa de Wilde, Talent Attraction CEO, TVO and Retention

Talent Attraction and Retention   Canada’s universities and colleges needs to do a better job of producing Talent Attraction and Retention and training talented digital media personnel   There is a disconnect between industry/sector needs and the skills and training of college and university graduates

Talent Attraction and Retention   Canada’s post secondary system needs to respond more quickly to changes in Talent Attraction and Retention the digital media space   Our colleges and universities need to pay urgent attention to the manner in which we train, cultivate and support entrepreneurs   Expand definition to include social entrepreneurship

Talent Attraction and Retention   This country needs to build loyalty among its highly skilled people, Talent Attraction and Retention entrepreneurs.   Canada needs to work harder to keep its top people in the country.

Digital Media Research & Commercializ’n Arlene Dickinson, CEO, Venture Communications Ltd. Eugene Roman, CIO, Open Text Corporation Kevin Tuer, Digital Media Research & Managing Director, Commercialization Canadian Digital Media Network

Research and Commercialization   Building a culture for entrepreneurship and risk taking is key Digital Media Research & Commercialization   Entrepreneurs should be treated like ‘rock stars’   Time to look to the arts for a source of innovation

Research and Commercialization   Canada’s challenge is to commercialize new ideas and accelerate companies Digital Media Research & Commercialization   Use digital media to augment your business rather than to become a digital media business   The challenge lies in the nurturing of partnerships between universities, governments, companies, and creators.

Research and Commercialization   Canada lacks the models, venture capital and commitment to match Digital Media Research & Commercialization competitor nations   Financing models needs to evolve to meet the pace of change   Build the business plan first, before looking for finance   Governments should help by filling the gaps that private sector cannot

Mobility and Media Sara Diamond, President, Ontario College of Art & Design John Meyers, VP and GM: Communications Solutions Group, Open Text Mobility and Media

Mobility and Media 1.  Support and incent innovation, risk-taking, and match-making so that Mobility and Media Canadian innovators can succeed and breed.   Create public/private fund that supports SMEs and micro-companies to innovate and compete (take the revenues from the next spectrum offer and create such a fund.)

Mobility and Media 2.  Canadian companies require an international market place to succeed. Mobility and Media   Create a Canadian mobile super brand and build opportunities to bid into the international market (including developing world).

Mobility and Media 3.  Canada needs high quality low-cost widely available mobile data networks. Mobility and Media   Incent network roll-out through government procurement, migrating services and content to mobile platforms, and policy action that supports competition.

Mobility and Media 4.  Mobile business capacity building that addresses the explosion of social media, Mobility and Media individual consumer needs, emerging technology opportunities and knowledge transfer.   Centres of Excellence that can accelerate training, support research transfer and act as a test bed for next generation products and business models.

Central Message   Canada needs to unify around a single vision   We do not need scale to be successful but we need a sharp focus

Keynote Chad Gaffield President SSHRC June 9, 2009

Canada as a Digital Nation in the 21st century: The Innovative Contributions of the Social Sciences and Humanities Chad Gaffield, Ph.D. FRSC President, Social Sciences and Humanities Research Council Canada 3.0, Stratford, June 9, 2009

Technology: Phones

Technology: Change/History:Transfer of Knowledge

COMPLEXITY DIVERSITY CREATIVITY

Our support for excellence must span engineering, the natural and health sciences, and include the human sciences – the social sciences, humanities and the arts. Learning, culture and societies are being transformed in this rapidly changing, technologically driven world. The human sciences will be central to understanding and advancing human and social well being in this new milieu. Indira Samarasekera, President, University of Alberta National Science Day, May 27

If it is possible – and it surely is – that the application of science, technology, and innovation to all the above challenges can have unanticipated consequences, some of them negative, is it not to the social sciences and humanities that we must look to conduct the ethical, economic, environmental, social, and legal impact assessments that will forewarn us of those negative possibilities and enable us to avoid or mitigate them? Preston Manning, National Science Day, May 27, 2009

The understanding of the human mind - memory, emotions, and what it means to be human - will be advanced through collaboration between neuroscience and the humanities. Successful societies are built around creative and well- balanced communities, University of Toronto president David Naylor told a Toronto business crowd recently. You can't have them without the social sciences, the arts and the humanities. Globe and Mail, May 25, 2009 re: David Naylor, President of University of Toronto, Economic Club of Canada speech, May 14

THE CONTRIBUTION OF THE SOCIAL SCIENCES AND HUMANITIES

University campuses with an RDC

….in rapid expansion

Growing numbers of researchers… ….one-third are students Number of researchers attached to active contracts

CANADA AS A DIGITAL NATION IN THE 21ST CENTURY

Harold Innis (November 5, 1894 - November 8, 1952)

Marshall Mcluhan (July 21, 1911 - December 31, 1980)

Keynote Honorable John Wilkinson Ontario Minister of Research and Innovation June 9, 2009

Welcome Dalton McGuinty Premier of Ontario June 9, 2009

Housekeeping Ken Coates Dean of Arts, University of Waterloo June 9, 2009

Participate @ Workshops Digital Shovels Mobility and Media Digital Media Research & Commercialization Agenda is on your seat Talent Attraction Enterprise Information and Retention Management

Workshop Locations Follow the signs or ask the PURPLE shirts

Digital Showcase – Use the Guide Showcase Map and Guide is on your seat

Lanyards Community: Purple Media: Red Canada 3.0 Staff: Yellow Showcase: Green Attendees: Blue

Housekeeping   Toilets   Blue shirt staff for questions   Purple shirts will provide directions   Showcase – Open all day   Lunch – in your breakout rooms   Today’s final plenary kicks off at 3:45pm sharp!

Thank you

TheMachineIsUs

Canada 3.0 Keynote Address Day 2

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