Canada 3.0 Keynote Address Day 1

TheMachineIsUs

Ken Coates Dean of Arts, University of Waterloo June 8, 2009

Welcome David Johnston President, University of Waterloo June 8, 2009

Gary Goodyear Minister of State Science & Technology June 8, 2009

Keynote Honourable Tony Clement Minister of Industry June 8, 2009

Forum Overview Tom Jenkins Chief Strategy Officer, Open Text June 8, 2009

Who’s Here Today?   60+ Speakers   1,000+ Attendees   Government Leaders   Industry Experts   Many Sectors – Creative, Financial, Telco   Academia – Faculty & Students   Tool Makers & Tool Users

Who’s Here Today? And many more….. We ran out of space Canada is Here

What’s the issue? The Internet is here… … what are we going to do about it

What is Canada 3.0?

What is Canada 3.0?   A vision for Canada’s digital future   A forum for Canada’s digital media innovators and visionaries   Solidifying Canada’s position in the global digital economy   One-of-a-kind opportunity to shape Canada’s digital media strategy

What is Digital Media?

Digital Media is “TV for the Internet” Of course, it is much more than that….

Growth of Digital Content   32 million books   100,000 films   2 million songs   10 billion web pages   1 million newspapers

Digital Media Landscape Petabytes And….. Digital content is doubling every 3 months!

And….The Web continues Evolving From newspaper style publishing to multi-media broadcasting

Content and Bandwidth The amount of content  required for one web  page wri5en, spoken  and video recorded 

Phases of the Internet Evolution “Web 3.0” Web 2.0 Web 1.0 Mobile The Cloud Desktop

Mobile Access

Content Enables Web 2.0 Social Communities Bookmarking RSS Videocasting Podcasts Social IM Networks Widgets Wiki AJAX Blogs Folksonomies Aggregators Corporate Memory Core Content

Social Networks Social Market Place Social Social Work Place Work Place Corporate Memory

Web Evolving into Rich Media Blogs Wiki Web 2.0 Social Networks Podcasts Corporate Memory

How does this affect you?

Why does this matter to Canada?

Why does this matter to Canada?   Canada lags other countries in productivity   Lower investment in ICT is the primary reason Canada is falling behind   Digital Media is the core of ICT NOW and in the future

Why does this matter to Canada?   What will happen if Canada continues to fall behind?   We will soon reach a point where we can no longer catch up   We must become a digital nation to keep up to other countries

What is a Digital Nation?   Every citizen is connected   All content used in society is available   An ownership model is fair and transparent   Common activities in society are just as easy in digital

Ask Yourself   How is Canada positioned in the new digital economy?   How do we keep up?   How can Canadians take advantage of the opportunities discussed here today?   What can we describe as a goal that will capture the imagination of all Canadians?

Canada Project: Enable Canadians

Only 1% of Canada’s content is online….

Roving Reporters

15 min break… tweet away!

Did you Know?

How we get there.. Tom Jenkins Chief Strategy Officer, Open Text June 8, 2009

We are moving away from keyboard entry …and away from our desks

UW Stratford Institute  Building a skills base in Digital Media Creativity Business  Expect 2,000 students eventually Technology

Why Stratford? Skills, Lighting, Stages, .. Props, Costumes, Infrastructure..

Canadian Digital Media Network (CDMN)

CDMN Partners

Digital Media Investments   Education:   $60 million investment in Stratford Institute   2,000 students and 200 faculty eventually   Federal Centre of Excellence:   $100 million in Canadian Digital Media Network   $100 million set aside for ventures in Digital Media   Joint Research in Digital Media   $100 million joint corporate research projects   Commitment over the next 5 years:   > $¼ Billion in Digital Media investment   Government/Industry/Academia Slide 51

Milestones   March 2008   University of Waterloo Stratford Institute announced   October 2008   Founding workshop of the Stratford Institute (80 people)   Canada 3.0 Steering Committee formed   January 2009   Canadian Digital Media Network formally announced   Today, June 2009   Canada 3.0 Forum

Canada 3.0 and a National ICT Strategy for Canada Bernard Courtois President and CEO, ITAC June 8, 2009

Who is ITAC?

Why are we here?   National ICT strategy for Canada   We are engaged with Government of Canada on a strategy to realize ICT’s potential as growth engine both in its own right and as an enabler throughout the economy.   Canada 3.0 Forum will feed directly into the Digital Economy Forum later this month

What’s your role?

Learn @ Digital Media Showcase   Discover how Facebook, YouTube, Flickr, Twitter, and MySpace are changing the way we connect and work   Meet the people behind the technologies and web sites that are in use today at the Digital Media Showcase   Join us for some exciting hands-on learning with self- guided tours through more than 30 demonstration stations

Learn @ Digital Media Bootcamp

Participate @ Workshops Digital Shovels Mobility and Media Digital Media Research & Commercialization Talent Attraction Enterprise Information and Retention Management

Digital Shovels Helen McDonald, Industry Canada: Assistant Deputy Minister Peter Bruce, Deputy CIO, Government of Canada Ron McKerlie, Deputy Minister Digital Shovels Government Services

Digital Shovels   The Digital Shovels session brings leading industry representatives, policy makers and academics together to examine Canada's infrastructure priorities and draft the roadmap for the future.   Discussion will address the role of the industry, government and diverse communities in stimulating investment, digital literacy and innovation.

Mobility and Media Sara Diamond, President, Ontario College of Art & Design John Meyers, VP and GM: Communications Solutions Group, Open Text Mobility and Media

Mobility and Media   Mobile devices are pervasive and content directed at mobile users is growing at incredible rates. As a nation, we have the opportunity to capitalize on existing strengths in mobile and develop novel entertainment, communications and platforms.   These Sessions analyze the current situation and create a plan for future growth.

Digital Media Research & Commercializ’n Arlene Dickinson, CEO, Venture Communications Ltd. Eugene Roman, CIO, Open Text Corporation Kevin Tuer, Managing Director, Canadian Digital Media Network Digital Media Research & Commercialization

Digital Media Research & Commercialization   Canadian government, academia and industry provide the basic elements for success in digital media: experience, talent, and funding. But access to commercialization resources and expertise are dispersed.   These Sessions consider strategy and resources required to create and capitalize on digital innovations, increase commercial activity and create countrywide momentum.

Talent Attraction and Retention Jeannette Kopak, Dir. Business Development and Operations, Centre for Digital Media (Vancouver) Ken Coates, Dean of Faculty of Arts, University of Waterloo Talent Attraction Lisa de Wilde, and Retention CEO, TVO

Talent Attraction and Retention   How do we create world-ready digital talent and keep them at home?   The Skills sessions will explore the key talent issues including: identifying and developing skills, fostering a culture of entrepreneurship, gaining a critical mass of highly trained specialists and providing job opportunities and incentives to retain talent..

Enterprise Information Management Mark Vale, Chief Information and Privacy Officer, Government of Ontario Enterprise Information Management

Enterprise Information Management   Transforming information work to support effective service delivery   This session explores what the Government of Ontario is doing to harness the power of its information resources - while reducing costs and lowering risks.

Featured Speakers

Monday Keynotes Honourable Tony Clement, Industry Minister, Government of Canada Bernard Courtois CEO, ITAC Gary Maavara GC, Corus Jerry Brown Partner, PWC

Tuesday Keynotes Honourable Dalton McGuinty Premier, Government of Ontario Chad Gaffield President, SSHRC Konrad V. Finckenstein Chair, CRTC Mike Lazaridis Co-CEO, RIM

Tuesday Next Steps Ian Wilson Strategy Advisor, UW Stratford Institute Kevin Tuer Director, Canadian Digital Media Nework

Join the Canada 3.0 Community

Digital Media for Canada “A good hockey player plays where the puck is. A great hockey players plays where the puck is going to be\" - The Great One Let’s put the puck in the net!

Thank you

Digital Content Development & Rights Management Beware the Under Toad Gary Maavara and Jerry Brown Corus Entertainment June 8, 2009

And Garp and Helen and Duncan held their breath; they realized that all these years, Walt had been dreading a giant toad, lurking offshore, waiting to suck him under and drag him out to sea. The terrible Under Toad. Garp tried to imagine it with him. Would it ever surface? Did it ever float? Or was it always down under, slimy and bloated and ever watchful for ankles its coated tongue could snare? The vile Under Toad.”

Introduction   The changes in broadcasting and distribution.   It’s the bits.   The impact on rights and rights management.   Availability: Getting rights to market.   Enterprise Digital Rights Management   The real terms of trade issue – taxonomy.   Why we regulate?   The impact on our economy.

Broadcasting: The good old days

The video value chain, 2007-2012 Conventional TV Cable PVRs, EPGs, etc. Specialty TV Set-top boxes, and (cable channels) Advertisers satel- lite Pay TV PPV VOD Peer-to-peer Early Internet file-sharing applications Cons- Industry- umers Internet streaming to produced devices/storage Internet streaming to Content devices/real time Producers Home Video Consumer- generated Movie theatres © 2007 Communications Management Inc.

Pretty complex eh?

The Attributes of Digital Interactive Media

At the core are the bits

And networks of databases of bits. Digital media are just intersecting databases of bits residing and delivered through various application technologies. Newspapers Web Sites Magazine INTERNET Radio Television

Bits (digital media) are easily copied.   Copyright was a social contract that gave creators protection for a fixed time if they published the work.   Now replication and publication are simple.   And every copy is as good as the first.

Plasticity of Digital Media   The ease with which you can correct your work is also a liability to owners of works.   The term “derivative work” has become more important.

Digital Media Ethics

Compactness of Works in Digital Media   Digital works don’t occupy much space and space is cheap.   You can store big databases in ways unimaginable in the past.   You can keep everything.

Equivalence of Works in Digital Media   Works are protected and regulated by the nature of the work:   Books, photographs, musical works.   But what if they are all just digital bits – databases with software that guides how they are consumed?   How do adapt the law?

Ease of Transmission and Multiple Use   Ease of transmission means the end of scarcity.   It means the end of distance.   What is a territory?   What is cultural protection?

So what does that mean on a day to day basis for companies like Corus?

Books: Kids Can Press One Hen A book coupled with an on line social network. http://onehen.opportunity.org/

Production: Nelvana 3,300 episodes x 140 countries x 40 languages x multi-platforms you do the math!

Broadcasting - CMT

So what are implications for the old rules of rights management?

Availability   So we have all of these media, how do we make them available to consumers? When they want, how they want, on the platform they are using?   Distributing seamlessly   Enabling common standards   Versioning/purposing to support all the devices we use   Tracking –  Who watches what when   Valuing   For the Consumer What does the content mean to me? Is it in context? That drives consumption

Why do we regulate?   To manage Human or Societal behavior   We need to ensure a place on the Canadian shelf for Canadian stories. That is key to our sense of being Canadian   There must a framework within which content creators and distributors can build viable, vibrant companies   We have international obligations

EDRM   If we have rights, how do we manage them?   Rights management is based on keeping accurate records and acting on them   Today – spreadsheets and “experience” plus lots of paper   Tomorrow – databases and electronic data exchange   This is a huge process change:   Standards of records   Definable contract terms   People to accurately manage inputs and outputs.

Taxonomy and Terminology   Tax what?   Dictionary Definition - Taxonomy:   The science or technique of classification   Practical Realities:   Words need a common definition e.g. territory   The same words need to be used with the same meaning by everyone   The understanding/intention must be translatable into a contract and across language and cultures

What is the public policy impact?

Why do we regulate?   To manage Human or Societal behaviour?   Do we still need to ensure a place on the Canadian shelf for Canadian stories? Is this key to our sense of being Canadian   If there must a framework within which content creators and distributors can build viable, vibrant companies, what is it?   We have international obligations. Do they matter?

PUBLIC Government Spectrum management Defamation TODAY … POLICY Spending Regulation Copyright Competition Conventional TV CBC Private Cable PVRs, EPGs, etc. Specialty TV and Set-top boxes, Advertisers (cable channels) satel- lite Pay TV PPV VOD Peer-to-peer Early Internet file-sharing applications Cons- Industry- Internet streaming to umers produced devices/storage Internet streaming to Content devices/real time Producers Home Video Consumer- generated Movie theatres © 2007 Communications Management Inc.

PUBLIC TOMORROW? Government Spectrum management Defamation POLICY Regulation Spending Copyright Competition Conventional TV CBC Private Cable PVRs, EPGs, etc. Specialty TV and Set-top boxes, Advertisers (cable channels) satel- lite Pay TV PPV VOD Peer-to-peer Early Internet file-sharing applications Cons- Industry- Internet streaming to umers produced devices/storage Internet streaming to Content devices/real time Producers Home Video Consumer- generated Movie theatres © 2007 Communications Management Inc.

Content creation   How do we develop the rules to sustain/promote a viable and credible content creation industry for Canada?   New rules and board for Canada Media Fund.   CRTC examination of its rules and the CRTC New Media policy.   Provincial Initiatives

What does this mean for the economy?   The creative industries are job engines   In 2007/08 The film and television production sector alone employed more than 131,800 people directly and indirectly across Canada – 41,600 in Ontario   Relatively small additional investments produce dramatic increase in those numbers.   Canadians are creative across all media fields – we punch above our weight.

Summary What is our digital Under Toad? We must assess the basics starting with the bits. We need to realize that some of the most important aspects of the challenge might not be getting the attention they deserve.

Digital Content Development & Rights Management January 18 & 19, 2010 University of Waterloo

Thank you

Housekeeping Ken Coates Dean of Arts, University of Waterloo June 8, 2009

Participate @ Workshops Digital Shovels Mobility and Media Digital Media Research & Commercialization Agenda is on your seat Talent Attraction Enterprise Information and Retention Management

Workshop Locations Plenary & Showcase ARENA Follow the signs or ask the PURPLE shirts

Digital Showcase – Use the Guide Showcase Map and Guide is on your seat

Lanyards Community: Purple Media: Red Canada 3.0 Staff: Yellow Showcase: Green Attendees: Blue

Housekeeping   Toilets   Blue shirt staff for questions   Purple shirts will provide directions   Showcase   Reception – buses leave at 5:30pm from the registration desk to take attendees to the Festival Theatre (if you are driving pick up a map at the registration desk)   Tomorrow’s plenary kicks off at 8:30am sharp! (NB Tomorrow will be a full house)

Thank you

Vizible

Canada 3.0 Keynote Address Day 1

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