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Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
Camuz Otomotiv - Tutorial: Google for Webmasters
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Camuz Otomotiv - Tutorial: Google for Webmasters

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GALERİMİZDE HER TÜRLÜ OTOMOBİLİ EN UYGUNŞARTLARLA BULABİLİRSİNİZ.TAŞIT KREDİSİ KULLANDIRILIR. CAMUZ OTOMOTİV/MERSİN 0 532 2418308 …

GALERİMİZDE HER TÜRLÜ OTOMOBİLİ EN UYGUNŞARTLARLA BULABİLİRSİNİZ.TAŞIT KREDİSİ KULLANDIRILIR. CAMUZ OTOMOTİV/MERSİN 0 532 2418308

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  • 1. Google for Webmasters
  • 2. Your site and Google     Ranking and Serving   Indexing     Crawling Discovering
  • 3. Your content and Google Getting pages in (and out) of Google’s index Making your site accessible …And smartly labeled
  • 4. How Google discovers your site Organic links   Add URL tool: http://www.google.com/addurl/   Sitemaps
  • 5. Discoverability – Sitemaps <ul><ul><li>XML Sitemaps </li></ul></ul><ul><ul><li>Useful for: </li></ul></ul><ul><ul><ul><li>Dynamic content </li></ul></ul></ul><ul><ul><ul><li>Websites with few incoming links </li></ul></ul></ul><ul><ul><ul><li>Large archive of content pages </li></ul></ul></ul><ul><ul><li>Provides Google with information on: </li></ul></ul><ul><ul><ul><li>When the site was last updated </li></ul></ul></ul><ul><ul><ul><li>How often it changes </li></ul></ul></ul><ul><ul><ul><li>The relative importance of pages on your site </li></ul></ul></ul><ul><ul><li>http://www.google.com/support/webmasters/bin/answer.py?answer=40318 </li></ul></ul><ul><ul><li>And http://www.sitemaps.org </li></ul></ul>
  • 6. Telling Google what not to index <ul><li>You may wish to block from search engines… </li></ul><ul><ul><ul><li>Private information </li></ul></ul></ul><ul><ul><ul><li>Sections or pages “under construction” </li></ul></ul></ul><ul><li>Blocking options include… </li></ul><ul><ul><ul><li>Robots.txt  </li></ul></ul></ul><ul><li>http://www.google.com/support/webmasters/bin/answer.py?answer=35302 </li></ul><ul><ul><ul><li>Meta tags </li></ul></ul></ul><ul><ul><li>http://www.google.com/support/webmasters/bin/answer.py?answer=93710 </li></ul></ul><ul><ul><ul><li>NOTE: Not to be used simultaneously to block the same set of pages. </li></ul></ul></ul>
  • 7. Understanding accessibility <ul><li>Accessibility is a critical component of web sites, enabling… </li></ul><ul><ul><li>Effective crawling by Googlebot </li></ul></ul><ul><ul><li>Browsing and interacting on a mobile device </li></ul></ul><ul><ul><li>Understanding of content by the sight-impaired </li></ul></ul>
  • 8. Accessibility and Googlebot <ul><li>Googlebot is good at crawling text: </li></ul><ul><ul><li>HTML </li></ul></ul><ul><ul><li>PDFs, docs, txts, etc </li></ul></ul><ul><li>  </li></ul><ul><li>More challenging for Googlebot: </li></ul><ul><ul><li>Images and movies </li></ul></ul><ul><ul><li>Dynamic and rich content: Flash, JavaScript, frames, or dynamically generated URLs </li></ul></ul><ul><li>Advice: View your site in a text-only browser: </li></ul>
  • 9. Making your images more accessible <ul><li>  </li></ul><ul><ul><ul><ul><li><img src=“googlebot.jpg” alt=“googlebot with flowers”> </li></ul></ul></ul></ul><ul><ul><ul><li>“ Googlebot -- what a dreamboat. It's like he knows us <head>, <body>, and soul.” </li></ul></ul></ul><ul><ul><li>Describe the important content of each image in text </li></ul></ul><ul><ul><li>Use alt-text </li></ul></ul><ul><ul><li>Descriptive file names </li></ul></ul>
  • 10. Dynamic & media rich content suggestions <ul><li>Design for accessibility </li></ul><ul><ul><ul><li>Focus on users </li></ul></ul></ul><ul><ul><ul><li>Multiple browsers </li></ul></ul></ul><ul><ul><ul><ul><li>Mobile phone </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Screen readers </li></ul></ul></ul></ul><ul><li>Design with progressive enhancement </li></ul><ul><ul><ul><li>Navigation in HTML, then add your rich content </li></ul></ul></ul><ul><ul><ul><li>Example: YouTube </li></ul></ul></ul>For best uses of Flash: http://googlewebmastercentral.blogspot.com/2007/07/best-uses-of-flash.html For best uses of Ajax: http://googlewebmastercentral.blogspot.com/2007/11/spiders-view-of-web-20.html
  • 11. Importance of titles and descriptions HTML Code: < title >Google Webmaster Central</ title >
  • 12. Duplicate content <ul><li>What is duplicate content? </li></ul><ul><ul><ul><li>Example: article and printer version of the site </li></ul></ul></ul><ul><li>Best practices: </li></ul><ul><ul><ul><li>301s </li></ul></ul></ul><ul><ul><ul><li>Preferred domain feature </li></ul></ul></ul><ul><ul><ul><li>Robots.txt file </li></ul></ul></ul>For more helpful tips: http://googlewebmastercentral.blogspot.com/2008/09/demystifying-duplicate-content-penalty.html
  • 13. Ranking – Relevance and importance <ul><ul><li>Sites listings are prioritized algorithmically according to pages’… </li></ul></ul><ul><ul><li>Relevance </li></ul></ul><ul><ul><ul><li>Matching the search to the page </li></ul></ul></ul><ul><ul><ul><li>Taking into account geography </li></ul></ul></ul><ul><ul><ul><li>In some cases, considering a user’s web history </li></ul></ul></ul><ul><ul><li>Importance </li></ul></ul><ul><ul><li>http://www.google.com/technology </li></ul></ul><ul><ul><li>http://www.google.com/history </li></ul></ul>Pigeons ( http://www.google.com/technology/pigeonrank.html )
  • 14. Understanding PageRank <ul><ul><li>Now just one of more than two hundred ranking components </li></ul></ul><ul><ul><li>Based more upon quality (rather than quantity) of incoming and natural links </li></ul></ul><ul><ul><ul><li>Buying or selling links to pass PageRank is against Google’s Webmaster Guidelines </li></ul></ul></ul><ul><ul><ul><li>http://www.google.com/support/webmasters/bin/answer.py?answer=66356 </li></ul></ul></ul><ul><ul><li>Best methods to increase PageRank: </li></ul></ul><ul><ul><ul><li>Create great content </li></ul></ul></ul><ul><ul><ul><li>Participate thoughtfully in relevant communities online and offline </li></ul></ul></ul>
  • 15. Fluctuations in PageRank and ranking <ul><ul><li>Rankings fluctuate! </li></ul></ul><ul><ul><li>(Hundreds of ranking signals, with over 450 updated last year alone) </li></ul></ul><ul><ul><ul><li>Algorithmic updates </li></ul></ul></ul><ul><ul><ul><li>Changes in your site’s contents </li></ul></ul></ul><ul><ul><ul><li>Changes in other sites’ contents </li></ul></ul></ul><ul><ul><ul><li>Violation of Google Webmaster Guidelines </li></ul></ul></ul>
  • 16. Keeping your site strong: Webmaster Guidelines <ul><ul><li>Put yourself in your users’ shoes </li></ul></ul><ul><ul><li>Treat Googlebot the same way as your human users (don’t cloak !) </li></ul></ul><ul><ul><li>Make sure outgoing links point to relevant resources that reflect well on you </li></ul></ul><ul><ul><li>Read our Webmaster Guidelines: http://www.google.com/support/webmasters/bin/answer.py?answer=35769 </li></ul></ul>
  • 17. Google’s resources for webmasters Google’s official blog, help center, discussion group, and beyond
  • 18. Webmaster Central Webmaster Central aims to provide relevant resources and tools to help webmasters get the best experience with Google. http://www.google.com/webmasters <ul><ul><li>Tools </li></ul></ul><ul><ul><li>Submit your content to Google </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Help Center Documentation </li></ul></ul><ul><ul><li>Discussion Group </li></ul></ul>
  • 19. Webmaster Tools – An insider’s view of your site Google Webmaster Tools provides you a free and easy way to make your site more Google-friendly. Using this tool, you and other site owners can: <ul><ul><li>Get Google’s view of your website and diagnose potential problems </li></ul></ul><ul><ul><li>See how your site is performing </li></ul></ul><ul><ul><li>Add a Sitemap </li></ul></ul>
  • 20. Webmaster Tools – Helping Google help you <ul><ul><li>Communicate with Google </li></ul></ul><ul><ul><li>Adjust crawl rates </li></ul></ul><ul><ul><li>Delete outdated sitelinks </li></ul></ul><ul><ul><li>Report spam and paid links </li></ul></ul><ul><ul><li>File a reconsideration request </li></ul></ul>
  • 21. Webmaster Tools – Discover more Learn how to use Webmaster Tools more in depth: http://www.google.com/webmasters/edu/quickstartguide/index.html
  • 22. Google Webmaster Central Blog <ul><ul><li>The Google Webmaster Central Blog </li></ul></ul><ul><ul><li>Official Google communications directed at Webmasters </li></ul></ul><ul><ul><ul><li>Announcements </li></ul></ul></ul><ul><ul><ul><li>New Features </li></ul></ul></ul><ul><ul><ul><li>Information on indexing, ranking, guidelines </li></ul></ul></ul><ul><li>English: http://googlewebmastercentral.blogspot.com/ </li></ul><ul><li>German: http://googlewebmastercentral-de.blogspot.com/ </li></ul><ul><li>Chinese: http://www.googlechinawebmaster.com/ </li></ul>
  • 23. Google Webmaster Help Center <ul><ul><li>Hundreds of articles in more than two dozen languages </li></ul></ul><ul><ul><li>Getting started guides, tips, guidelines, and more </li></ul></ul>
  • 24. Google Webmaster Help Group <ul><ul><li>The Webmaster Help Group can be reached via the link in Webmaster Central </li></ul></ul><ul><ul><li>Experienced webmasters and Googlers answer your questions. </li></ul></ul>16 languages supported as of July 2008: English, French, Italian, German, Spanish, Portuguese, Polish, Dutch, Swedish, Finnish, Danish, Russian, Hebrew, Hungarian, Turkish, and Chinese
  • 25. Google Webmaster Central www.google.com/webmasters
  • 26. Other useful tools and resources <ul><li>Google offers many tools and products that can help you better understand your site and enhance your users’ experiences. </li></ul><ul><ul><ul><li>Create and share compelling content </li></ul></ul></ul><ul><ul><ul><li>Gain a deeper understanding of your site’s visitors </li></ul></ul></ul><ul><ul><ul><li>Get insight into your competitors and competitive space </li></ul></ul></ul>
  • 27. Creating and sharing compelling content
  • 28. Deeper understanding of your site’s visitors <ul><ul><li>Google Analytics http://www.google.com/analytics/ </li></ul></ul><ul><ul><ul><li>Discover where your visitors come from </li></ul></ul></ul><ul><ul><ul><li>Learn how they interact with your site </li></ul></ul></ul><ul><ul><li>Website Optimizer http://www.google.com/websiteoptimizer/ </li></ul></ul><ul><ul><ul><li>Test different combinations of site content </li></ul></ul></ul><ul><ul><ul><li>Increase visitor conversion rates and satisfaction </li></ul></ul></ul>
  • 29. Research and keep track of your market Trends – http://www.google.com/trends Reader – http://www.google.com/reader Alerts – http://www.google.com/alerts http://www.google.com/options
  • 30. Thank You

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