Marketing benchmarks   your road to success
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Marketing benchmarks your road to success

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Marketing benchmarks measure success. If you don't measure, how can you manage your marketing projects? Here are a few marketing benchmarks tips.

Marketing benchmarks measure success. If you don't measure, how can you manage your marketing projects? Here are a few marketing benchmarks tips.

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Marketing benchmarks   your road to success Marketing benchmarks your road to success Presentation Transcript

  • Your Road to Success
  • Is your marketing working?
  • Or are you spinning your wheels?
  • Or are you spinning your wheels? Do you even know your results?
  • Benchmarks are your GPS to success
  • But, how do you set benchmarks?
  • Take this path
  • Define success Assign metrics Gather results
  • Define success
  • Examine your marketing projects
  • What is your ideal response? New leads?
  • What is your ideal response? New leads? Increased sales?
  • What is your ideal response? New leads? Increased sales? Web traffic?
  • Assign metrics SUCCESS
  • Choose a benchmarking method for each marketing project
  • 1. Compare to industry standards
  • 2. Measure against competitors
  • 3. Improve on past results
  • Be specific
  • Gather results
  • Check progress on a regular basis
  • Make necessary adjustments
  • Perhaps additional channels
  • Marketing benchmarks: Your road to success
  • This is Part 9 Check out the entire series Follow the 10-Part Marketing Plan at SimplyStatedBusiness.com Photo Credits: BigStockPhoto.com
  • Cathy Miller, Business Writer Business site: www.SimplyStatedBusiness.com www.simplystatedbusiness