How Plan B marketing
made Mary
a star
Mary was so excited
www.simplystatedbusiness
www.simplystatedbusiness
She landed a new job as
Marketing Director
www.simplystatedbusiness
On her very
first project
www.simplystatedbusiness
the you-know-what hit the fan
www.simplystatedbusiness
Her presenter for the sales
conference had an accident
The presentation
flash drive
The presentation
flash drive
went with him to
the hospital
There was no time to retrieve it
www.simplystatedbusiness
www.simplystatedbusiness
What could Mary do?
www.simplystatedbusiness
Mary’s heart beat faster
www.simplystatedbusiness
Mary’s heart beat faster
She took a deep breath
www.simplystatedbusiness
Mary knew it was time for Plan B
www.simplystatedbusiness
She downloaded the presentation
FROM THE
COMPANY’S
CLOUD BACKUP
www.simplystatedbusiness
and pulled out
her notes
www.simplystatedbusiness
She knew the
presentation as
well as he did
Mary had helped the presenter
www.simplystatedbusiness
Mary put on her game face
www.simplystatedbusiness
and took
another
deep breath
www.simplystatedbusiness
Mary stepped onstage and
shared her story
www.simplystatedbusiness
A funny thing
happened on the way
to the conference
The audience loved it
www.simplystatedbusiness
www.simplystatedbusiness
Mary’s boss
loved it
Sales soared
People shared
Mary’s story
Sales soared
www.simplystatedbusiness
What could have been tragic
www.simplystatedbusiness
Instead was a
The moral of the story?
www.simplystatedbusiness
Always have a
Plan B contingency
P.S. The presenter recovered
www.simplystatedbusiness
He was glad
Mary had
his back
you made it to
the end
Congratulations!
Photo Credits: BigStockPhoto.com
This is Part 10
Check out the entire series
Follow the 10-Part Marketing Plan at
SimplySt...
www.simplystatedbusiness
Cathy Miller, Business Writer
Business site:
www.SimplyStatedBusiness.com
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How Plan B Marketing Made Mary a Star

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Even the best marketing plans hit snags. Do you have a Plan B contingency plan?

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How Plan B Marketing Made Mary a Star

  1. 1. How Plan B marketing made Mary a star
  2. 2. Mary was so excited www.simplystatedbusiness
  3. 3. www.simplystatedbusiness She landed a new job as Marketing Director
  4. 4. www.simplystatedbusiness On her very first project
  5. 5. www.simplystatedbusiness the you-know-what hit the fan
  6. 6. www.simplystatedbusiness Her presenter for the sales conference had an accident
  7. 7. The presentation flash drive
  8. 8. The presentation flash drive went with him to the hospital
  9. 9. There was no time to retrieve it www.simplystatedbusiness
  10. 10. www.simplystatedbusiness What could Mary do?
  11. 11. www.simplystatedbusiness Mary’s heart beat faster
  12. 12. www.simplystatedbusiness Mary’s heart beat faster She took a deep breath
  13. 13. www.simplystatedbusiness Mary knew it was time for Plan B
  14. 14. www.simplystatedbusiness She downloaded the presentation FROM THE COMPANY’S CLOUD BACKUP
  15. 15. www.simplystatedbusiness and pulled out her notes
  16. 16. www.simplystatedbusiness She knew the presentation as well as he did Mary had helped the presenter
  17. 17. www.simplystatedbusiness Mary put on her game face
  18. 18. www.simplystatedbusiness and took another deep breath
  19. 19. www.simplystatedbusiness Mary stepped onstage and shared her story
  20. 20. www.simplystatedbusiness A funny thing happened on the way to the conference
  21. 21. The audience loved it www.simplystatedbusiness
  22. 22. www.simplystatedbusiness Mary’s boss loved it
  23. 23. Sales soared
  24. 24. People shared Mary’s story Sales soared
  25. 25. www.simplystatedbusiness What could have been tragic
  26. 26. www.simplystatedbusiness Instead was a
  27. 27. The moral of the story? www.simplystatedbusiness Always have a Plan B contingency
  28. 28. P.S. The presenter recovered www.simplystatedbusiness He was glad Mary had his back
  29. 29. you made it to the end Congratulations!
  30. 30. Photo Credits: BigStockPhoto.com This is Part 10 Check out the entire series Follow the 10-Part Marketing Plan at SimplyStatedBusiness.com
  31. 31. www.simplystatedbusiness Cathy Miller, Business Writer Business site: www.SimplyStatedBusiness.com
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