How Plan B Marketing Made Mary a Star

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Even the best marketing plans hit snags. Do you have a Plan B contingency plan?

Even the best marketing plans hit snags. Do you have a Plan B contingency plan?

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  • 1. How Plan B marketing made Mary a star
  • 2. Mary was so excited www.simplystatedbusiness
  • 3. www.simplystatedbusiness She landed a new job as Marketing Director
  • 4. www.simplystatedbusiness On her very first project
  • 5. www.simplystatedbusiness the you-know-what hit the fan
  • 6. www.simplystatedbusiness Her presenter for the sales conference had an accident
  • 7. The presentation flash drive
  • 8. The presentation flash drive went with him to the hospital
  • 9. There was no time to retrieve it www.simplystatedbusiness
  • 10. www.simplystatedbusiness What could Mary do?
  • 11. www.simplystatedbusiness Mary’s heart beat faster
  • 12. www.simplystatedbusiness Mary’s heart beat faster She took a deep breath
  • 13. www.simplystatedbusiness Mary knew it was time for Plan B
  • 14. www.simplystatedbusiness She downloaded the presentation FROM THE COMPANY’S CLOUD BACKUP
  • 15. www.simplystatedbusiness and pulled out her notes
  • 16. www.simplystatedbusiness She knew the presentation as well as he did Mary had helped the presenter
  • 17. www.simplystatedbusiness Mary put on her game face
  • 18. www.simplystatedbusiness and took another deep breath
  • 19. www.simplystatedbusiness Mary stepped onstage and shared her story
  • 20. www.simplystatedbusiness A funny thing happened on the way to the conference
  • 21. The audience loved it www.simplystatedbusiness
  • 22. www.simplystatedbusiness Mary’s boss loved it
  • 23. Sales soared
  • 24. People shared Mary’s story Sales soared
  • 25. www.simplystatedbusiness What could have been tragic
  • 26. www.simplystatedbusiness Instead was a
  • 27. The moral of the story? www.simplystatedbusiness Always have a Plan B contingency
  • 28. P.S. The presenter recovered www.simplystatedbusiness He was glad Mary had his back
  • 29. you made it to the end Congratulations!
  • 30. Photo Credits: This is Part 10 Check out the entire series Follow the 10-Part Marketing Plan at
  • 31. www.simplystatedbusiness Cathy Miller, Business Writer Business site: