Internet del futuro

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De la mano de Movistar, hemos conocido el Internet que está por venir. También descubrimos las posibilidades que se abren en el campo de la comunicación gracias a Telefónica I+D, y aprendimos sobre los avances que están desarrollando sobre GPRS con la placa Arduino. También nos adentramos en el mundo de los emprendedores con Wayra, una nueva iniciativa que está permitiendo que grandes proyectos puedan salir adelante para convertirse, quizás, en las empresas punteras de los próximos años.

Hugo de los Santos (España)es Ingeniero de Telecomunicación y postgrado PDD (Programa de Desarrollo Directivo) en IESE, desempeñando diferentes puestos de responsabilidad en áreas de negocio, marketing y ventas dentro del Grupo Telefónica. Desde el año 2002, es Responsable de la Oferta Estratégica Corporativa y del lanzamiento de 3G en Telefónica Móviles España, participando activamente en la creación de la nueva unidad convergente Telefónica España Grandes Empresas y, desde el 2007, fue Subdirector de Desarrollo de Negocio Móvil en el Segmento Empresas para América en Telefónica Internacional. Desde Mayo del presente año, es senior manager del proyecto Wayra, la iniciativa global del Grupo Telefónica enfocada en generar negocio a los mejores proyectos emprendedores.

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Internet del futuro

  1. 1. Telefónica: Internet of the things14 de Octubre 2011Hugo de los Santos
  2. 2. Index01 Things are changing…02 Our Vision of M2M&Size Opportunity03 Speeding Up Innovation: Wayra 2
  3. 3. 01Things are changing…Desarrollo de Negocio Móvil 3Telefónica Latinoamerica
  4. 4. Global growth in the near future will comefrom the emerging markets Countries with GDP Growth >3%
  5. 5. Some of the most attractive economies forinternational investment 5
  6. 6. Brazil Case: our world is shifting Global Economics Commodities and Strategy Brazil will shortly reach the more Research Dic 2009 advanced economies of the OECD Estimated year in which Brazils economy will reach ... In surpassed Spain in terms of nominal GDP Italy France Germany Estimated in 2003 2025 2031 2036 Estimated in 2009 2020 2027 2029
  7. 7. Industry trends are already anticipating this growth
  8. 8. Telco industry growth will be driven by Fixed andMobile Broadband
  9. 9. 02Our Vision of M2MDesarrollo de Negocio Móvil 12Telefónica Latinoamerica
  10. 10. Our vision: Any device, anywhere, anytime
  11. 11. Advanced platforms for QoS delivery
  12. 12. We expect the demand for communications to keepgrowing Telecom Operators will enable the use of M2M Devices
  13. 13. Which categories are included ? Fleet Management & E-Health Automotive Lifts & device controlConsumer devices PoS & Transactional Services Smart City Alarms & Utilities & security Smart Metering
  14. 14. M2M is creating big opportunities & players aremaking moves to deliver “end to end” solutions M2M Key Trends  VAS represents the highest growth and value  Players are expanding along the value chain to capture customer relations with integrated offers  In order to become a key player in this market, is key to provide end-to-end solutions to customers * Supervision Platform (Service Enablement)
  15. 15. Three phases shape the business
  16. 16. Concerns… 1  An existent market of Service Providers that its too fragmented and waits for consolidation Movements of players in developed markets It is the right 2   already showing the value of the opportunity time to start the project with a strong 3  Favorable economic forecasts for the region in the next 5 years partner, Telefónica High political interest on initiatives 4   that generate technological progress
  17. 17. 03Speeding Up Innovation: WayraDesarrollo de Negocio Móvil 20Telefónica Latinoamerica
  18. 18. Wayra is a different accelerator Ambitious approach… … with global footprint Training Technical Counseling Development and support Wayra model Infrastructure Funding and place to (or support in work obtaining) Mentoring / Networking
  19. 19. We have already celebrated WayraWeeks in 5countries…
  20. 20. WayraSpaces: inspiring workspaces
  21. 21. Rules are not written yet…@wayra

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