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Bookable holidays social networking

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  • 1. Craig AshfordMarketing Director – Bookable HolidaysManaging Director – Reviewbiteback.com
  • 2. What happens when 3rd partywebsite portray your company or product in a negative light?
  • 3. Bookable Holidays v’ Traditional s Review Sites• Bookable Established in 2004• Booked over 350,000 passengers• www.reviewcentre.com publishes 214 reviews about bookable, 66% are negative• Constitutes 0.04% of bookable holidays business• Reviews date back to 18th November 2006• Google search displays the review sites negative ratings directly below bookableholidays.com
  • 4. Some comments made on review sites“They organised the most boring plane journey we have everexperienced.”Cheap Tourist, about Bookable Holidayswww.reviewcentre.com2nd July 2008, Retrieved 06th February 2011,From http://www.reviewcentre.com/r114512_21_Bookable_Holidays.html“Bunch of incompetent tw*ts! There is no option to award 0stars above, or i would have.. 1 is FAR to much!”Guest Review, about Thomas Cookwww.reviewcentre.com4th December 2010, Retrieved 06th February 2011,From http://www.reviewcentre.com/review754469.html
  • 5. Legitimate reviews, really?“as i arrived at the airport on first class from emirates we weretaken by helicopter to the hotel. My gucci gown was ruined onthe arrival and the sun was to bright so i had to close ones eyesfor much time… .. our butler got in the way. the room was poorand the building and rooms bog standard. One would never gothere again and would compare it to the dorchester hotel inlondon which is utterly ridiculous. never shall i set foot hereagain.”The Zafar, about the Burj Al Arab, Dubaiwww.tripadvisor.com1st April 2008, Retrieved 06th February 2011,From http://www.tripadvisor.com/Hotel_Review-g295424-d302457-Reviews-or10-Burj_Al_Arab-Dubai.html#REVIEWS
  • 6. So how do you get positive reviews on the web?• Join the Bite Back Revolution• Make it easy for your customers to post positive comments• Make guest book and questionnaire comments available for the world to see• Make sure your potential customers have the true picture about your company.• See me after for more details