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SnAPPing! End of the clichés!Thibaut Rouffineauwww.wipconnector.comuk.droidcon.com@thibautR
My A-Level results!
"Im going to destroy                        Android, because its a                        stolen product”                g...
What do you love about black and white?
"Im going to destroy                        Android, because its a                        stolen product”                g...
Grey works!!!!
[Friends]            [Amis]
The developer
Most expensive people in the (tech) world!       Acquisition cost per employee, from www.waxy.org, April 2012
The back-end guy!
The Grey team
[toys]         [jouets]
The white mobile web
The Black mobile web
http://html5test.com/results/mobile.html
Confused?
The Black Apps
Attention yes, Long tail ... no
And for Android?
Fragmented!
Some managed to deal with it
Android & iPhone leading the innovation battleMobile Monday LondonDemo May 2011
Momo Demo day… 1 year later         1     2                              Android                              iPhone      ...
Grey apps ?
The bad old days  BAD        GOODBr ow ser   Br ow ser    FB iPhone     FB Andr oid   m         t ouch                 FB ...
Then a bit better      ANY    Br ow ser        FB iPhone   FB Andr oid     Pr og-Em .f acebook .com            FB API
Today  ANYBr ow ser     FB iPhone       FB Andr oid                 Faceweb           Faceweb                 Pr og-E     ...
Now…Native         Nat ive         M-Sit eM-Web
[objective]              [objectif]
Apps do not make money anymore!
App-promo developer survey 2012
But app-based business model explode!CV appTechnology showcaseDevelopment services for Brand, OEMBranded product or servic...
[full]         [plein]
Busy playing field!
Open playing app field?            Android         iOS         Nokia   WP7  Apps       450,000      550,000      65,000   ...
6 months ago…            Android         iOS         Nokia   WP7  Apps       320,000      500,000+     50,000   35,000Down...
How many new websites in 2011?  300 millionAdded websites in 2011555 million sites in total     according to royal.pingdom...
Open playing app field?                 Android         iOS          Nokia    Web   Apps          450,000       550,000   ...
6 months ago                 Android         iOS          Nokia   Web   Apps          320,000      500,000+       50,000  ...
Top 10 websites make up …….. of traffic!
Top 10 websites make up 41% of traffic!
Distribution
www.comparetheappstores.com
Math again!       New apps / year              200,000     Cost of production              $5,000      Cost of marketing  ...
Compare• $660MGoogle Sales & Marketing budget Q3’10• $486M Apple advertising budget in 2008• $400M Windows Phone 7 launch ...
Challenge the apps dogma!Apps are NOT what apps developers do!Apps are NOT bound to a technology!Apps are NOT a business m...
Thank you!! See you in London in October!Thibaut Rouffineau           Droidconwww.wipconnector.com         Londonuk.droidc...
Droidcon tunisia
Droidcon tunisia
Droidcon tunisia
Droidcon tunisia
Droidcon tunisia
Droidcon tunisia
Droidcon tunisia
Droidcon tunisia
Droidcon tunisia
Droidcon tunisia
Droidcon tunisia
Droidcon tunisia
Droidcon tunisia
Droidcon tunisia
Droidcon tunisia
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Droidcon tunisia

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  • Making these slides available can't be accomplished without Galaxy sweets :D
    Thank you Thibaut :)
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  • Before the iPhone we lived in a Dark Dark world
  • This is the iPhone redefining the world of mobile software... Before the iPhone nothing!!!The iPhone creates the market
  • Android !!! Complex, moving all the time, difficult to find developers, uncertain, fragmented!!
  • Fortunately the Web is coming to save us... Unfragmented, universal, simple completely open... The whole opposite from Android
  • But Operators are meddling with it!!! WAC, restricted access to website
  • Web versus apps!!! Wherever I go this is the debate, I’m used to saying ... As an event organizer when you do not know what subject to have for a debate... Go for it!!!
  • iPhone versus Android : Do no evil ! Do make money!
  • And now comes the 3rd option by MrElop!!!
  • Friends - dostirkra
  • Toys - laybalotfay
  • OnavoDoat.comGoWarGuardian
  • Transcript of "Droidcon tunisia"

    1. 1. SnAPPing! End of the clichés!Thibaut Rouffineauwww.wipconnector.comuk.droidcon.com@thibautR
    2. 2. My A-Level results!
    3. 3. "Im going to destroy Android, because its a stolen product” goodevil-0 "Im willing to gothermonuclear waron this”
    4. 4. What do you love about black and white?
    5. 5. "Im going to destroy Android, because its a stolen product” goodevil-0 "Im willing to gothermonuclear waron this”
    6. 6. Grey works!!!!
    7. 7. [Friends] [Amis]
    8. 8. The developer
    9. 9. Most expensive people in the (tech) world! Acquisition cost per employee, from www.waxy.org, April 2012
    10. 10. The back-end guy!
    11. 11. The Grey team
    12. 12. [toys] [jouets]
    13. 13. The white mobile web
    14. 14. The Black mobile web
    15. 15. http://html5test.com/results/mobile.html
    16. 16. Confused?
    17. 17. The Black Apps
    18. 18. Attention yes, Long tail ... no
    19. 19. And for Android?
    20. 20. Fragmented!
    21. 21. Some managed to deal with it
    22. 22. Android & iPhone leading the innovation battleMobile Monday LondonDemo May 2011
    23. 23. Momo Demo day… 1 year later 1 2 Android iPhone 8 Web Desktop 5
    24. 24. Grey apps ?
    25. 25. The bad old days BAD GOODBr ow ser Br ow ser FB iPhone FB Andr oid m t ouch FB API
    26. 26. Then a bit better ANY Br ow ser FB iPhone FB Andr oid Pr og-Em .f acebook .com FB API
    27. 27. Today ANYBr ow ser FB iPhone FB Andr oid Faceweb Faceweb Pr og-E m .f acebook .com FB API
    28. 28. Now…Native Nat ive M-Sit eM-Web
    29. 29. [objective] [objectif]
    30. 30. Apps do not make money anymore!
    31. 31. App-promo developer survey 2012
    32. 32. But app-based business model explode!CV appTechnology showcaseDevelopment services for Brand, OEMBranded product or service B2BBranded product or service B2CMarketing agencyProduction agencyNear-shore outsourcingOperator
    33. 33. [full] [plein]
    34. 34. Busy playing field!
    35. 35. Open playing app field? Android iOS Nokia WP7 Apps 450,000 550,000 65,000 70,000Download/ 1.1B 1.2B 390M <35M month Averagedownload 2444 2181 6000 500per month per app Data: various announcements by vendors
    36. 36. 6 months ago… Android iOS Nokia WP7 Apps 320,000 500,000+ 50,000 35,000Download/ 1.1B 1B 300M <35M month Averagedownload 3300 2000 6000 1000per month per app Data: various announcements by vendors
    37. 37. How many new websites in 2011? 300 millionAdded websites in 2011555 million sites in total according to royal.pingdom.com http://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/
    38. 38. Open playing app field? Android iOS Nokia Web Apps 450,000 550,000 65,000 555MDownload/ month & 1.1B 1.2B 390M 10,000BPage Viewsper month Averagedownload per month per 2444 2181 6000 18,000 app / PV per site Data: various announcements by vendors
    39. 39. 6 months ago Android iOS Nokia Web Apps 320,000 500,000+ 50,000 255MDownload/ month & 1.1B 1B 300M 2,600BPage Viewsper month Averagedownload per month per 3300 2000 6000 11,000 app / PV per site Data: various announcements by vendors
    40. 40. Top 10 websites make up …….. of traffic!
    41. 41. Top 10 websites make up 41% of traffic!
    42. 42. Distribution
    43. 43. www.comparetheappstores.com
    44. 44. Math again! New apps / year 200,000 Cost of production $5,000 Cost of marketing $1,250Developer total yearly marketing budget $55,000,000
    45. 45. Compare• $660MGoogle Sales & Marketing budget Q3’10• $486M Apple advertising budget in 2008• $400M Windows Phone 7 launch budget
    46. 46. Challenge the apps dogma!Apps are NOT what apps developers do!Apps are NOT bound to a technology!Apps are NOT a business model!Apps are NOT a distribution method
    47. 47. Thank you!! See you in London in October!Thibaut Rouffineau Droidconwww.wipconnector.com Londonuk.droidcon.com@thibautR

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