Managing your web content successfully

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  • The total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.http://www.gartner.com/it/page.jsp?id=1278413
  • Managing your web content successfully

    1. 1. “Managing your web content Successfully“. bwired Group Pty Ltd May 2012People. Technology. Ideas. bwired.com.au
    2. 2. People. Technology. Ideas. bwired.com.au
    3. 3. the growing importance of the web Structure and History “In just over 20 years, the internet has reached nearly 200 million websites.”People. Technology. Ideas. bwired.com.au
    4. 4. the future is mobile Structure and History “The growth of mobile is tracking eight times faster than the PC. By 2013, mobile phones will overtake PCs as the most common Web access device worldwide.”People. Technology. Ideas. bwired.com.au
    5. 5. Design “How are you building a community around your brand?”People. Capability. Technology Ideas. Experience. Technology. bwired.com.au
    6. 6. The Importance of Design Structure and HistoryPeople. Technology. Ideas. bwired.com.au
    7. 7. Example Before and AfterPeople. Technology. Ideas. bwired.com.au
    8. 8. Example Before and AfterPeople. Technology. Ideas. bwired.com.au
    9. 9. People. Technology. Ideas. bwired.com.au
    10. 10. People. Technology. Ideas. bwired.com.au
    11. 11. The Future of Retail: Growing TrendsOnline Shoppers are Product Research Toparriving from Social Purchasing DecisionMedia Move to Mobile Customer Reviews Drive SalesDaily Deals on your Build Communities – site Blog, Youtube, Faceb ook, etc Simple Changes – buy now button 90 percent budgeted green for go for it in 2011People. Technology. Ideas. bwired.com.au
    12. 12. If you were opening a new shop what would do?... Shop Front Store Design Loyalty Set up your Programs Products Marketing Great Staff Campaigns Location Special Offers Location LocationPeople. Technology. Ideas. bwired.com.au
    13. 13. So how does the shop translate to e-business Structure and History Invest in SEOModify your Design SEM Social Get to know your Ratings, Bundles, Customers Suggestive (Personalise) SellingGrow Your Database Build Credibility Offer ConsiderCoupons, Deals, Dis Reactive counts MarketingPeople. Technology. Ideas. bwired.com.au
    14. 14. What are the Where are they? business goals? How will you reachWho’s the target? them? Do you know the Can we measure effort involved? success?People. Technology. Ideas. bwired.com.au
    15. 15. Simple Process What Where How Increase • Google – Organic, Paid, Local • Search Strategies traffic • Social – Facebook, etc • Social Media posting and sharing • Database – Newsletters, • Online/Offline Marketing and PR Build the • Online •Can they opt-in? Database • In Store •Can your visitors self select? • Media Campaign •Do you Segment your visitors? • TVC •What is personalisation? Run a • Current Customers •Is your newsletter sent regularly? Newsletter •Do you spray and pray? •Can you talk to me one to one? Product • Online •Simply Names that are search friendly Changes • In Store •Build depth in your Categories • Newsletter •Allow for multiple ways of shopping • Social Sites •By Product or • Blogs •Bundle sell •SpecialsPeople. Technology. Ideas. bwired.com.au
    16. 16. Make a connection with your visitorsPeople. Technology. Ideas. bwired.com.au
    17. 17. Sydney Structure and HistoryPeople. Technology. Ideas. bwired.com.au
    18. 18. People. Technology. Ideas. bwired.com.au
    19. 19. Review, Review, Review some more MEASURE Current TARGET RESULTS Mar 2012* Objectives Feb 2012 Past Mth 2 Past Mth 3 Past Mth 4 (Draft) (partial)^ WEBSITE Site http://www.studylivework.com.au/ (Adwords from 22 February 2012) – Unique Visitors 8,598 5,000 1,855 – – – – Total Visits (Sessions) 9,979 7,500 2,536 – – – – Page Views 33,187 30,000 14,188 – – – – Bounce Rate % 48.5% <40% 45.1% – – – ADWORDS Campaign Launched February 22, 2012 – Ad Impressions 11.73 mil – 1.39 mil – – – – Click Through (Traffic) 8,938 4,000 1,399 – – – – Daily Spend (Ave $) $100 $100 $100 – – – – Active Keywords (Qty) 94 – 86 – – – BY AD GROUP Individual Ad Groups (x3 for each of LIVE, WORK and STUDY) LIVE Ad Impressions 6.69 mil – 1.14 mil – – – LIVE Click Through (Traffic) 4,031 – 937 – – – LIVE Cost Per Client ($ave) $0.31 – $0.47 – – – WORK Ad Impressions 3.93 mil – 172,297 – – – WORK Click Through (Traffic) 4,450 – 429 – – – WORK Cost Per Client ($ave) $0.33 – $0.46 – – – STUDY Ad Impressions 1.12 mil – 74,945 – – – STUDY Click Through (Traffic) 457 – 33 – – – STUDY Cost Per Client ($ave) $0.52 – $0.89 – – –People. Technology. Ideas. bwired.com.au
    20. 20. Quick Quiz Structure and History Do you enjoy social networking? Yes / No Is your business already part of social networks? Yes / No Is your Social Media linked? Yes / No Do you regularly update all site assets? Yes / No Do you have a spare half hour a day to talk to your online community? Yes / No Can you provide thoughts and opinions that aren’t sales related? Yes / No Do you currently communicate with customers via newsletters? Yes / No Do you have the facility to communicate on the run – Twitter, Facebook, Pinterest,.. Yes / No Do your marketing and business strategies include online activity? Yes / No Are you prepared to keep at it over time (Daily, monthly, yearly)? Yes / No Are you prepared to cope with negative feedback? Yes / No Are you measuring, understanding and modifying? Yes / NoPeople. Technology. Ideas. bwired.com.au
    21. 21. Lack of Failure to No Strategic Manage No Incentives Personalisation Direction Customers Poor User Payment Poor Chasing Trends Experience Gateway Issues Technology Expecting Lack of Trust Customers to Find YouPeople. Technology. Ideas. bwired.com.au
    22. 22. Summary eCommerce needs more than a website Your customers know & demand more Mobile “devices” will dominate Being focused is key to strategy If you cant measure it dont do it! Your website will evolve over time... So PUT the effort in.People. Technology. Ideas. bwired.com.au
    23. 23. Questions? Contact Details Campbell Wilson bwired Ph: 1300 780 566 E: campbell@bwired.com.auPeople. Technology. Ideas. bwired.com.au

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