Yan Ke - Making Corporate Events Green and Sustainable


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Yan Ke of EarthCheck offers solutions in making events green and sustainable. This presentation was delivered at the CEI North Asia Forum, held on September 24-25 at the naked Retreats, China

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Yan Ke - Making Corporate Events Green and Sustainable

  1. 1. Making Corporate Events Green and Sustainable Yan Ke EarthCheck Regional Director China The planet deserves more than half measure
  2. 2. Today1. Who we are and what we do2. Why sustainability matters in event planning3. How we help with holding a green event with case studies4. Green event ideas
  3. 3. Where we are from? EC3 Global Commenced 1987 National Centre for Studies in Travel and Tourism, Australia’s first national tourism research centre.……………………………………………………………………………………………………… Became the commercialization arm of the STCRC World’s largest source of sustainable tourism research…………………………………………………………………………………………… Not for profit Millions reinvested in research and development…………………………………………………………………………………………… Global Coverage Delivering results in over 70 countries to 1,300+ clients…………………………………………………………………………………………… Multi-sectoral 30 sectors including accommodation, retail, casinos and convention centres
  4. 4. Our Global Recognition
  5. 5. Our Global Reach
  6. 6. EC3 by the numbers 1,300 Businesses and Communities, with over $18 Billion in revenues across 30 sectors, in more than 70 countries EC3 Global systems manage annually over 16 Billion kwh of energy, 34 Billion litres of potable water and 1 Million m3 of waste. We have identified more than $100 Million dollars in savings for our clients6 Million people a week are impacted by EarthChecks branded solutions. In the last decade, we have been associated with over 360 research projects with a total value of $260 million.
  7. 7. Definition: Sustainability is using resources in away and at a rate that enables the current generation to meet their needs and desires without compromising the ability of future generations to meet their own needs and desires [The Brundtland Commission (1987)]
  8. 8. Destination-wide Approach to Sustainability Precinct Planning • Integrated Resorts /Casino’sDestination Management • Multi-Use Development• Business clusters • Convention Centres• Destination Management Plans e.g. • Entertainment Centres PATA MACAU Task Force Business Community Operations Planning • Design Advice • Education + Capacity Building • Product Development • Training • Food & Beverage • Local Government • 30 Sectors
  9. 9. 3-D Holistic sustainability focus
  10. 10. EC3 Destination Partnerships in 2012 Mexico Thailand MacauSECTUR / CCE DASTA / PATA MGTO / PATA
  11. 11. Today1. Who we are and what we do2. Why sustainability matters in event planning3. How we help with holding a green event with case studies4. Green event ideas
  12. 12. Recent Trends on planning events• 76% of meeting planners report that CSR will be a focus for their organisations (FutureWatch 2010);• 80% of buyers take environmental results into account when preparing RFP’s;• 80% think the environment will become a bigger issue in years to come;• 50% of meeting planners think that delegates will become more concerned if environmental issues are not taken into account when planning an event (40% not sure, 10% don’t agree);• 73% would avoid a destination known to have a poor record of environmental issues.
  13. 13. • Whether a brand is targeting Boomers or ThirtyfiveUps, CSR – corporate social responsibility – is no longer an option. It is an essential. Future Laboratory, 2011
  14. 14. Evolution of Sustainability “Measure and Manage” Carbon Tax World Summit on Sustainable Development“The Green (2002)Advantage” Davos Conference &Rio Earth the GlobalSummit Reporting “Prove it or lose it”Agenda 21 Kyoto Index(1992) Protocol (2007) (1997)
  15. 15. Banyan Tree’s RootsbeforeLagunaPhuket after Laguna Phuket
  16. 16. Shanghai in 20 yearsShanghaiin 1990 Shanghai in 2010
  18. 18. Consumer Trends WHAT ARE PCO’s LOOKING FOR IN A ‘GREEN’ EVENT• Ways to offset carbon emissions;• Zero waste – reuse, recycle, compost;• Sufficient, convenient and accessible recycling and waste bins;• Public transport options;• Minimal printed marketing materials;• A holistic approach. Tourism Australia’s Green Events Factsheet 2010
  20. 20. Travelocity formed a relationship with EC3 Global in 2010 and reported green hotelbookings in the first quarter were 65% higher than their non-green counterparts.
  21. 21. The influence of CSR on ANZ’s sourcing activitiesKey points:• ANZ’s supplier code of practice enhance ANZ’s reputation• Engaging suppliers improve resource efficiency and reduce cost• Education improves stakeholder support for responsible sourcing practices
  22. 22. ANZ’s Expectations of Accommodation Providers• 2013: Introduce Carbon as a selection criteria for the Hotel Room stays• Capability to monitor, manage and reduce the environmental and social impacts of business operations• Capability to provide per room night carbon counting, validated by an external party• Capability to report carbon counting for all events held in the Hotel• Demonstrable CEO commitment to managing environmental and social impacts across the business
  23. 23. Today1. Who we are and what we do2. Why sustainability matters in event planning3. How we help with holding a green event with case studies4. Green event ideas
  24. 24. How we help event planners get a green event?• We partner with event suppliers in various areas Gather Meaningful Data, develop Insightful Analysis and deliver Actionable Information to assist them minimize their risk and environmental impact, optimize their performance and protect their brands
  25. 25. Who we work with SECTOR EXAMPLE OPERATIONS SECTOR EXAMPLE OPERATIONS • B&B (Bed and Breakfast) • Bistro • Lodge RESTAURANT / • PubACCOMMODATION • Hotels and Motels PUB • Restaurant • Backpackers (YMCA) • Villa • Wellness SPA • Day Spa • Bungy Jumping • Health & Fitness • KayakingACTIVITY • White-water Rafting • Taxi • Safaris VEHICLE • Rent-a-car • Coach Company • 4WD CompanyADMINISTRATION • Travel Agent • LimousinesOFFICE • Aquarium / Aqua Park • Exhibition centreATTRACTION • Caves CONVENTION • Convention centre • Scenic Areas CENTRE • Museum • Winery / Vineyard VINEYARD • Aqua Taxi • Information Centre forCRUISE VESSEL • Ferry VISITOR CENTRE Visitors • Yacht • Casino • Retail Outlets CASINODISPLAY & RETAIL • Souvenir Shop • Airport AIRPORT
  26. 26. How we work with them
  27. 27. What is EarthCheck Certified?• The World’s leading international environmental benchmarking and certification program for the travel and tourism industry.• Over 1,300 businesses participate in EarthCheck branded programs including sectors such as accommodation, convention centres, casinos, golf courses and tourism precincts.• A suite of integrated and scalable products, EarthCheck enables organisations identify weaknesses & opportunities whilst ensuring sustainability claims are genuine.• EarthCheck Capacity and Training enables communities and global organisations to build and implement sustainable solutions, with internationally recognised metrics.
  28. 28. Why did they choose EarthCheck?  Internationally recognised, scientific standards and operational processes  Independent third party auditing and certification that adheres to a recognised international standard.  Evidence-based scientific benchmarking that allows reporting against an industry baseline and best practice.  Technology that enables year-on-year monitoring of sustainability efforts, and supports capacity building within the organisation.  Proven commercial application that has been successfully implemented worldwide by industry leaders in the field.
  29. 29. How is EarthCheck aligned with other standards? Standard / Criteria Benchmarking Certification ISO 9001  (QMS) 1 ISO 14001  (EMS) 2 [1] Due to aligned criteria, EarthCheck has the ISO 50001 ability to deliver integrated audits to both the   (Energy) Company and ISO 9001 Standard. [2] Due to aligned criteria, EarthCheck has the ISO 14064  (GHG) ability to deliver integrated audits to both the Company and ISO 14001 Standard. GRI  [3] EarthCheck Certified is recognized by the (Social/Cultural) GSTC. GSTC [4]  EarthCheck has received NTAF (Sustainable Tourism) 3 Accreditation. NTAF  (Nat. Quality Framework) 4 NABERS   (Nat. Energy Framework) IPCC 
  30. 30. Two stages on Sustainable Journey• BenchmarkingQuantitative evaluation of environmental and social performance against sectorand region Baseline and Best Practice standards• CertificationQualitative assessment of key environmental and social performance againstthe best sustainable standard by an approved independent third party Auditor BENCHMARKING Step 6 Communication Step 5 Performance Step 4 Approach Step 3 Step 2 Compliance Benchmarking Step 1 Policy CERTIFICATION
  31. 31. Key Performance Areas1. Greenhouse gas emissions2. Energy efficiency, conservation and management3. Management of freshwater resources4. Ecosystem conservation and management5. Management of social and cultural issues6. Land use planning and management7. Air quality protection and noise control8. Waste water management9. Solid waste management10. Storage of environmentally harmful substances
  32. 32. Benchmarking indicators CORE AREA INDICATOR Energy Energy consumption CO2-e Production Water Water consumption Water saving Waste Waste Sent to Landfill Waste Recycling Community Community Commitment Community Contribution Paper Ratio of Eco-lable Paper Products Ratio of biodegradable Cleaning Cleaning Products Ratio of biodegradable Pesticide Pesticides Products
  33. 33. EarthCheck Benchmarks Compare properties in the same climate zone (127 Zones) Compare similar types of businesses (30 Sectors) Compare carbon, energy, water and waste results using an activity measure (eg. Guest Nights for hotels)
  34. 34. So what’s happening in this Space?
  35. 35. KEY ACHIEVEMENTS TO DATE INCLUDE: THE LANGHAM, AUCKLAND, NZ the first Accommodation - Business Hotel in the Pacific region to achieve EarthCheck Gold status.
  36. 36. LANGHAM HONG KONGKey achievements to date include:Energy consumption is 31.2% better thanthe Best Practice levelPortable water consumption is 41.3%better than the Best Practice levelWaste recycling rating is 23.3 Pointsbetter than the Baseline levelCommunity contribution rating is 26.4Points better than the Baseline level
  37. 37. Case study: Shangri-La CARE FOR PEOPLE PROJECT SANCTUARY• Launched in 2009, the •Sanctuary focuses on Shangri-La’s project committed each Care for Nature Project, which aims to hotel to a 10 to 15 year take a concerted effort to ensure that partnership with a chosen biodiversity conservation and habitat beneficiary working on protection is consistent across all children’s health or resorts. education programs. •Each resort works on an• Includes: individualized project which will be – Delivery of resources; further developed, tracked and – Infrastructure support; monitored to better engage – Fundraising; stakeholders. – Life skills training; – Hotel apprenticeships.
  38. 38. Seedlings, Banyan TreeHARNESSING CORE COMPETENCIES TO BUILDCAPACITIES OF YOUNG ADULTSMentorship• Resort associates mentor “at risk” youthsScholarship• Enabling students to continue their educationInternship• Imparting valuable skills and experience once they enter the workforce
  39. 39. Auckland airport on sustainable journey
  40. 40. Complete taxi goes green
  41. 41. Sydney convention & exhibition centre - Ecowise
  42. 42. Green Coex
  43. 43. Marina Bay Sand – holistic approach restaurant casino Convention centre vehicle
  44. 44. The Venetian Macao-Resort-Hotel Convention Casino Retail Hotel centre
  45. 45. Today1. Who we are and what we do2. Why sustainability matters in event planning3. How we help with holding a green event with case studies4. Green event ideas
  46. 46. Eight Steps to Successful CSR Programs1. Management commitment including a written environment and social sustainability policy.2. Dedicated and trained staff responsible for taking the idea forward and getting others onboard.3. Be able to quantify the benefits “If you can’t measure it, you can’t manage it”.4. Drop the jargon and talk in business terms and have a formal reporting process5. Collaborate don’t dictate, encourage innovation but don’t get caught in spin6. Share the success stories and use your interpersonal skills not technical data7. Authenticity8. Sense of place
  47. 47. Green event ideas - Event planning• Consider developing and publishing your commitment to the environment.• Select a destination city that is close to the majority of the participants and is served by direct flights.• Ensure you choose a venue with a green policy.• Integrate environmental practices and policies into your supplier contracts.• Accurately plan your event taking into consideration expected numbers, duration and number of rooms required to ensure best fit and minimal use of resources or unnecessarily extending the length of the event.
  48. 48. Green event ideas - Accommodation• Provide guests with information about accommodations with environmental certification or with environmental policies and practices• Use or recommend hotels within walking distance of the venue.• Highlight and use environmentally-conscious hotels – ask questions about their approach to waste, water and energy savings.
  49. 49. Green event ideas - Power and water• Ask what your venue is doing to promote energy and water conservation.• Consider using green power, natural light and energy efficient lighting wherever possible.• Work with your venue to reduce power and air-conditioning use when not required.• Measuring the events carbon footprint• Offsetting event-related emissions
  50. 50. Green event ideas - Waste management• Implement your own waste reduction policy that addresses: Reduction of waste Reuse of waste where possible Recycling of waste where it cannot be reduced or reused• Make sure that a recycling program is in place at the event and monitor its effectiveness.• Develop a waste management plan that addresses all types of waste.• If disposable cups, plates and cutlery are necessary, look for those made from recycled fibres and that are recyclable.• Reduce use of packaging material, or use materials that are able to be reused or recycled.• Don’t use plastic bags and avoid non-reusable satchels or gift bags at your event.• Ask participants to return lanyards and name badges after the event for future reuse
  51. 51. Green event ideas – Catering and communication• Ask about venue policies for responsible food handling, recycling and disposal.• Monitor final event numbers to limit waste.• Compost food scraps or have excess food collected and given to charity.• Clearly highlight vegetarian food offerings, and any recycling and food waste systems which are in place to educate and encourage attendee involvement• Use electronic and paperless communications to avoid unnecessary printing• If you need to print, using recycled paper and an environmentally- friendly printing process• Use full online registration and electronic promotion
  52. 52. http://challenge.ecomagination.com/anz
  53. 53. Thank Youthe planet deserves more than half measures www.earthcheck.org - www.ec3global.com - training.ec3global.com