Sam Shei - Creativity in Events

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Sam Shei of Showbiz Creation explores the ways in which event professionals can inject creativity into events. This presentation was delivered at the CEI North Asia Forum, held on September 24-25 at …

Sam Shei of Showbiz Creation explores the ways in which event professionals can inject creativity into events. This presentation was delivered at the CEI North Asia Forum, held on September 24-25 at the naked Retreats, China

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  • 1. CREATIVITY IN EVENTSBy : Sam SheiShowbiz Creation LtdPresident of ISES-HK2011-2012Sept 25, 2012
  • 2. CONTENT1. Most Suitable Formats for Events- Norm- Tips & Factors on determine2. Creative Solutions For Events- Budget = Brilliance- Unique = Controversy- Scale = Duration3. Technology & Social Media For Events- Technology = A tool not our master by (Paul Weber)- Social Media = Distribution Channel- Mobile device applications = Less Printed Collateral4. Innovative Ideas for Interactive- Impressive- Experience- Response5. Sample Case
  • 3. Most Suitable Format of EventsNorm & Factors To Determine : -1. Objective2. What’s For Deliver3. Venue - Indoor & Outdoor4. Date & Period of Time5. Target Audience & Size6. Weather – Seasons7. Outer Factors – - Festive - Political Situation - Ambiance Status & etc8. Senses – Six Senses9. Common Sense
  • 4. Creative SolutionsAll Possible Depends On TIME & MONEY1. TIME –- Sufficient preparation time2. BUDGET -- Low Budget = No Solution3. UNIQUE = CONTROVERSY- U need to kill me4. SCALE = DURATION- Easy to Start but never End
  • 5. Sample Case StudyEvent : A.I.A Rewarding Presentation Seminar - 1 x General Manager Speech - 4 x PresentationObjective : Celebration great business results : Launch Supportive Policy : Everyone get something backPeriod : One Afternoon SessionShow Time : 14:00 pm – 17:00 pm (3 Hrs)Size : 1,500 paxVenue : HKCEC – Grand Hall (Over 3,880 sq.m)Load in Set Up : 08:00 am to 12:00 noon(4 Hrs)Rehearsal Time : 12:00 pm – 13:00pm (1 Hr)Budget : HK$50,000- DON’T WANT TO TAKE THIS JOB
  • 6. A.I.A. Rewarding Presentation Seminar Theme : Fruit Slogan : Fruitful Result / 唔用批 Pre-production Time : 2 Weeks Door Gift : Red Apple - A.I.A. Theme Color Concept : Health & Growing Fast
  • 7. High Budget Event SampleLouis Vitton Party
  • 8. Technology & Social Media1. Visual Display Media- Mapping : Watchout, Coolux, Multi-media- Visual Effect : 3D, LX, Animation, Holography- Smoke & Water Projection Screens- Landscape2. Social Media- Facebook, Twitter, Linkedin, Google, My Space, YouTube, Skype, Instagram - QQ, Netlog, WeChat, Youku, Weibo (Tencent), Ren Ren, Kaixin, Taobao, Baidu, Sohu, Sina, Tudou - DISTRIBUTION : via SNS, Blog, Video Chat / Photo - SNS, Trade, Pin Up3. Mobile Device- Band Width – Uploading & Downloading- Capacity of IP4. Entertainment- Special Effect- Magical Moment
  • 9. 4. Innovative Ideas for Interactive Channel + Platform to Interactive 1. Impressive + Experience = memory 2. Touchable/ Tangible & Untouchable / Intangible 3. Response : - Survey by questionnaire, evaluative form - Instant response by voting system – ARS 4. Interview
  • 10. Sample CaseEvent : Incentive Program for AXA Top ProducerDestination : Gold Coast - AustraliaSize : 250 paxDuration : 4 Days 3 NightsProgramme : - Sites seeing - Convention - Team Building - Horse Racing – AXA CEO Cup - Award Gala
  • 11. Sample CaseEvent : Incentive Program for DHL Int’l GroupDestination : Hong Kong, Shanghai, BeijingSize : 100 paxDuration : 3 Days 2 Nights on each locationProgramme: - Sites seeing - Leisure - Team Building - First Gala on Great Wall - Award Gala in China World
  • 12. Sample CaseIncentive Program for DHL Int’l Group
  • 13. Incentive Program for DHL Int’l Group
  • 14. Incentive Program for DHL Int’l Group
  • 15. Thank You