Thank You for Joining us!         Phone:          Email:        AS SEEN IN:
We provide proprietarysoftware built on Microsofttechnology to help campaignswin:•••••
U.S. Senate CandidateUsing Campaign Cloud to drive outreach andfundraising successChallenge: Build momentum for an underdo...
U.S. Senate Candidate Using Campaign Cloud to drive outreach and fundraising successChallenge: Build a last minute website...
Fundraising Stats• 50+% of your online solicited donations will come from your  house list.• Average donation will be betw...
The Natural Approach•   Contributors: “The Core” –    This group demands the most    attention and respect.               ...
The Journey is Different for Everyone                                     Will youEmail #3                             giv...
Some best practices… Do’s and Don’ts• Do’s                             • Don’t   – Thank your donor.                – … as...
Customizing Touches• Address them in each email.• Reach out to them on SocNets.• Reach out to them on snail mail.• Check a...
Treat Them Differently•   What’s in it for them?•   Sweeten the pot.•   Overcome hesitation.•   Offer premiums•   Make the...
Target the Right Moment•   Be “journey-specific.”•   Why would they respond now?•   Match the message to the moment.•   Do...
Set Goals• Broadcast your goal internally.• Broadcast your goal publically.  (Maybe).• Be sure you can measure.• Be sure y...
Set a Time Limit•   Put a time limit on your call to action.•   An obvious deadline or manufactured?•   Help them visualiz...
Measure and Crow a bit!•   Check your score.•   Measure your success in real terms.•   Compare your results.•   Broadcast ...
Tactics for 2012•   Ad Management – Set a monthly budget to determine best audiences and raise    lists of supporters•   P...
Best Practices for Email Solicitation•   Short subject lines           •   HTML or Text?•   Numbers in the subject line   ...
One Login
YourDashboard
User Permissions
Sticky Notes
Office Web Apps
Social Networking
What is Donation Pages• Award-winning online fundraising application.• Served over 1500 campaigns since 2006• Has helped r...
DonationPagesOne login. Everything you need to win.
YourContributionPage
YourContributionPage
YourContributionPage
Connect WithMore Donors
Multiple DonationWidgets
Fundraising viaFacebook
CreateBrandedEvents
Event Tickets
Organize allYour Donor Data inan Easy to UseInterface
Be Compliant
Search andManage YourOnline DonorDatabase
Get Analytics
Export YourContributionReportto Excel forFederal orState Filings
Create UnlimitedMoney Bombs
Mobile enableddonation pages
EmailElectionEmail
Segment, trackand consolidate–No more datasilos!
Reports &Metrics
Reports &Metrics
Reports &Metrics
Email Template
Thank You for Joining us!         Phone:         Email:
ElectionMall Webinar: Maximizing the Donor Experience
ElectionMall Webinar: Maximizing the Donor Experience
ElectionMall Webinar: Maximizing the Donor Experience
ElectionMall Webinar: Maximizing the Donor Experience
ElectionMall Webinar: Maximizing the Donor Experience
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ElectionMall Webinar: Maximizing the Donor Experience

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  • Your dashboard*aline the text to center
  • User permissionsCreate different levels of access to the Cloud for your campaign staff
  • Send notes to your co-workers on Campaign Cloud
  • Office Web AppsShare your Office documents online easily with Windows Live Workspaces
  • Office Web AppsShare your Office documents online easily with Windows Live Workspaces
  • Your contribution pageIntegrates easily with your Take Action Web Page
  • Your contribution pageIntegrates easily with your Take Action Web Page
  • Your contribution pageIntegrates easily with your Take Action Web Page
  • Connect with more donorsAfter making a contribution, donors can send the donation page to a friend, share on Facebook, or join and become an eLeader
  • Multiple donation widgetsMoney bombs scrolling donor info in real time
  • Create branded eventsUploads pics, track paid and RSVP, use RSS to place on sites, export guest lists to excel
  • Will receive
  • Be compliantSet up your legal disclaimer, suspend contributions while in legislative session
  • Search and manage your online donor information database
  • Get analyticsTrack down traffic to your contribution page: sort it by day, location and URL
  • Export your contribution report to Excel for your state or federal filing
  • Create unlimited money bombs and get tracking and referral reports. Upgrade and integrate it to Facebook
  • Create unlimited money bombs and get tracking and referral reports. Upgrade and integrate it to Facebook
  • Reports and Metrics Track responses, clicks, and open-rates.
  • Reports and Metrics Track responses, clicks, and open-rates.
  • Reports and Metrics Track responses, clicks, and open-rates.
  • Reports and Metrics Track responses, clicks, and open-rates.
  • ElectionMall Webinar: Maximizing the Donor Experience

    1. 1. Thank You for Joining us! Phone: Email: AS SEEN IN:
    2. 2. We provide proprietarysoftware built on Microsofttechnology to help campaignswin:•••••
    3. 3. U.S. Senate CandidateUsing Campaign Cloud to drive outreach andfundraising successChallenge: Build momentum for an underdog no-namecandidate in a National headline-grabbing Senate race.Solution: Launch a unique multi-month cross-channelcampaign utilizing numerous Campaign Cloud tools todrive interest, donations, email capture, and targeted Campaign Cloud Moneybomb Widgetonline ads.Results: Raised $1.2 Million online over 12 monthsleading up the primary. Increased the house email listfrom 1,500 names to 150,000 emails and 12,000 donors.Through use of Campaign Cloud social media tools,candidate was featured on the front page of the WSJ. PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
    4. 4. U.S. Senate Candidate Using Campaign Cloud to drive outreach and fundraising successChallenge: Build a last minute website androbust donation engine to capturemomentum for a third-party write-incampaign challenger.Solution: Utilizing a combination of turn-key Report on A/B email fundraising testproducts and SWAT team servicesElectionMall helped launch the websiteovernight with full donation enginecapabilities, a custom website interface and Premium donation pageemail capture utilities.Results: Raised $1.6 Million from 24,000donors over 2 months leading up the generalelection. PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
    5. 5. Fundraising Stats• 50+% of your online solicited donations will come from your house list.• Average donation will be between $45 - $55.• Average age of the donor is between 55 and 65.• Email fundraising is up 40% year after year.• 79% of non-profit groups raise money online.• Average time between donations 100 days.• Campaign value of a donor: $108.
    6. 6. The Natural Approach• Contributors: “The Core” – This group demands the most attention and respect. Donor• Advocates: “Ground Troops” – the people we call on to sacrifice and take action. Advocate• Subscribers: “The Field” – focus here on conversion to Subscriber higher levels.• Visitors: “Virtual Targets” – Website visitors. Visitor• Potential Targets: “The rest” – Who would potentially support your org?. Target
    7. 7. The Journey is Different for Everyone Will youEmail #3 give $?Email #2 Will you help?Email #1 Hi! Campaign Timeline
    8. 8. Some best practices… Do’s and Don’ts• Do’s • Don’t – Thank your donor. – … assume they have all the – Acknowledge that they are a money in the world. donor in every touch. – … burden them with asks – Send them exclusive when they gave yesterday. information. – … forget to reach out in – Ask them to be more person if possible. engaged. – … share their info for others – Ask them to help raise to solicit until after the donations. campaign.
    9. 9. Customizing Touches• Address them in each email.• Reach out to them on SocNets.• Reach out to them on snail mail.• Check and see if they are opening their emails.• Acknowledge how much they gave (and can give).• Take care of where and when you solicit.
    10. 10. Treat Them Differently• What’s in it for them?• Sweeten the pot.• Overcome hesitation.• Offer premiums• Make them feel special• Make them feel part of a force• Always strive to get above the noise.
    11. 11. Target the Right Moment• Be “journey-specific.”• Why would they respond now?• Match the message to the moment.• Do you know when they open their emails?• Fewer asks, more time spent in preparation.• Always strive to get above the noise.
    12. 12. Set Goals• Broadcast your goal internally.• Broadcast your goal publically. (Maybe).• Be sure you can measure.• Be sure you do measure.• Think long term success, short term viability.• Always strive to get above the noise.
    13. 13. Set a Time Limit• Put a time limit on your call to action.• An obvious deadline or manufactured?• Help them visualize the deadline.• Why would they care about your deadline?• Be a good steward of their time.• Always strive to get above the noise.
    14. 14. Measure and Crow a bit!• Check your score.• Measure your success in real terms.• Compare your results.• Broadcast internally.• Broadcast globally.• Crow, and crow some more.• Always strive to get above the noise.
    15. 15. Tactics for 2012• Ad Management – Set a monthly budget to determine best audiences and raise lists of supporters• Prospecting / List Building – Petitions, news-driven momentum• Email Management – Set a calendar of scheduled asks, newsletters, create auto- responders• Donor Cultivation – Set levels of immediate contact (e.g. alert campaign to call donors who give over $500)• Social Networks – Set budget for advertising and create innovative campaigns• Outreach – Host numerous blogger, donor and supporter calls• Website development & maintenance – Target website launch as a major milestone• SWAT effort – Launch overnight campaigns on earned media moments• Viral Videos - Schedule monthly video launches, event recordings
    16. 16. Best Practices for Email Solicitation• Short subject lines • HTML or Text?• Numbers in the subject line • Renting?• From whom? • Buying?• Personalize the email • Exchanging?• Short or long? • How to test• Use links sparingly • What to measure• Timing is everything • What to do next
    17. 17. One Login
    18. 18. YourDashboard
    19. 19. User Permissions
    20. 20. Sticky Notes
    21. 21. Office Web Apps
    22. 22. Social Networking
    23. 23. What is Donation Pages• Award-winning online fundraising application.• Served over 1500 campaigns since 2006• Has helped raise tens of millions of dollars.• Patented tested design for best donation conversion rates.• Newly redesigned and launched this month!• Reliable, secure, compliant and robust industry-leading solution• Integrated event ticketing system• 24/7 support
    24. 24. DonationPagesOne login. Everything you need to win.
    25. 25. YourContributionPage
    26. 26. YourContributionPage
    27. 27. YourContributionPage
    28. 28. Connect WithMore Donors
    29. 29. Multiple DonationWidgets
    30. 30. Fundraising viaFacebook
    31. 31. CreateBrandedEvents
    32. 32. Event Tickets
    33. 33. Organize allYour Donor Data inan Easy to UseInterface
    34. 34. Be Compliant
    35. 35. Search andManage YourOnline DonorDatabase
    36. 36. Get Analytics
    37. 37. Export YourContributionReportto Excel forFederal orState Filings
    38. 38. Create UnlimitedMoney Bombs
    39. 39. Mobile enableddonation pages
    40. 40. EmailElectionEmail
    41. 41. Segment, trackand consolidate–No more datasilos!
    42. 42. Reports &Metrics
    43. 43. Reports &Metrics
    44. 44. Reports &Metrics
    45. 45. Email Template
    46. 46. Thank You for Joining us! Phone: Email:

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