ElectionMall DonationPages Walk-through
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ElectionMall DonationPages Walk-through

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ElectionMall DonationPages Walk-through ElectionMall DonationPages Walk-through Presentation Transcript

  • DonationPage$.com www.donaonpages.com   1.888.WEB.2WIN   support@donaonpages.com  
  • Thank You for Joining us! Allison Hart Assistant Manager of Fundraising Support ServicesPhone: 202.468.4404 | Email: allison@electionmall.com AS SEEN IN:PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
  • We provide proprietarysolutions built on Microsofttechnology to helpcampaigns win:•  Raise Money Online•  Build Campaign Website•  Manage Online Services•  Promote by email, text, & phone PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
  • What  is  Dona+onPages™  •  Award-­‐winning  online  fundraising     applicaon.  •  Served  over  1500  campaigns  since  2006  •  Has  helped  raise  tens  of  millions  of  dollars.  •  Patented  tested  design  for  best  donaon   conversion  rates.  •  Newly  redesigned  and  launched  this  month!  •  Reliable,  secure,  compliant  and  robust   industry-­‐leading  soluon  •  Integrated  event  ckeng  system  •  24/7  support   DonationPage$.com 1.888.WEB.2WIN   support@donaonpages.com  
  • What  is  the  cost?  •  ZERO  set-­‐up  costs  with  no  annual  fee  •  Commission  charge:  5%  •  Credit  card  fees:     –  Visa/Mastercard:  2.38%   –  Discover:  3%   –  AmEx:  4.1%  •  Transacon  cost:  $.38  •  Addional  services  (one-­‐me  fees):   –  ACH  Direct  Deposit:  $99   –  Money  Bomb  Widget:  $295   –  Affiliate  Money  Bomb:  $395   –  Affiliate  Donor  Module:  $995   –  Fundraising  by  Facebook:  $295   DonationPage$.com 1.888.WEB.2WIN   support@donaonpages.com  
  • Online  Fundraising  Today  Online  Donors   Conver+ng  to  Donors  •  Average  Age:  55   •  Email,  Email  and  Email  •  Average  Donaon  $60   •  Mulple  channels  •  Average  #  donaons:  1.87   •  No.  days  before  donaon:  109  •  Average  #  donaons  x2:  3.3   •  Personality-­‐driven  emails  •  Average  me  between   (endorsements)   donaons  100  days   •  Auto-­‐responders  •  Campaign  value  of  a  donor:   •  “Ready  the  buckets”   $108    DonationPage$ .com 1.888.WEB.2WIN   support@donaonpages.com  
  • Ini+al  Tac+cs  for  2012  •  Ad  Management  –  Set  a  monthly  budget  to  determine  best  audiences  and  raise  lists  of   supporters  •  Prospec+ng  /  List  Building  –  Peons,  news-­‐driven  momentum    •  Email  Management  –  Set  a  calendar  of  scheduled  asks,  newslefers,  create  auto-­‐ responders  •  Donor  Cul+va+on  –  Set  levels  of  immediate  contact  (e.g.  alert  campaign  to  call  donors   who  give  over  $500)  •  Social  Networks  –  Set  budget  for  adversing  and  create  innovave  campaigns  •  Outreach  –  Host  numerous  blogger,  donor  and  supporter  calls  •  Website  development  &  maintenance  –  Target  website  launch  as  a  major  milestone  •  SWAT  effort  –  Launch  overnight  campaigns  on  earned  media  moments  •  Viral  Videos    -­‐  Schedule  monthly  video  launches,  event  recordings  DonationPage$.com 1.888.WEB.2WIN   support@donaonpages.com  
  • Affiliate  Donor  Module  •  Award-­‐winning  online  fundraising   applicaon.  •  Offers  your  supporters   opportunity  to  help    raise  funds.  •  Creates  individual  dash-­‐   boards.  •  Campaign  given  full     control  to  manage  data   and  funds.   DonationPage$.com 1.888.WEB.2WIN   support@donaonpages.com  
  • U.S. Senate CandidateUsing Campaign Cloud™ powered by Microsoft®  to drive outreach and fundraising successChallenge:  Build  momentum  for  an  underdog  no-­‐name  candidate  in  a  Naonal  headline-­‐grabbing  Senate  race.    Solu+on:  Launch  a  unique  mul-­‐month  cross-­‐channel  campaign  ulizing  numerous  Campaign  Cloud  tools  to   Campaign  Cloud  Moneybomb  Widget  drive  interest,  donaons,  email  capture,  and  targeted  online  ads.  Results:  Raised  $1.2  Million  online  over  12  months  leading  up  the  primary.    Increased  the  house  email  list  from  1,500  names  to  150,000  emails  and  12,000  donors.  Through  use  of  Campaign  Cloud  social  media  tools,  candidate  was  featured  on  the  front  page  of  the  WSJ.   PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
  • PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
  • Thank You for Joining us! Allison Hart Assistant Manager of Fundraising Support ServicesPhone: 202.468.4404 | Email: allison@electionmall.com AS SEEN IN:PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011