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Managing Mechanical Minds
 

Managing Mechanical Minds

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    Managing Mechanical Minds Managing Mechanical Minds Presentation Transcript

    • Mechanical Minds A  Pop  Locking  Dance  Crew Alexandra  E.,  Christel  M.,  Derya  K.,  Dora  B.,  Nik  S.Monday, January 14, 2013
    • “Savage the Body, Civilize the Mind” Mechanical  Minds 7  members                                          7  naDonaliDesMonday, January 14, 2013
    • Mechanical MindsMonday, January 14, 2013
    • Mechanical Minds Aim:   Establish  an  internaDonal  reputaDon Set  a  new  standard  in  Europe Bring  real  pop  locking  back  to  its  ar(s(c  levelMonday, January 14, 2013
    • Mechanical Minds Aim:   Establish  an  internaDonal  reputaDon Set  a  new  standard  in  Europe Bring  real  pop  locking  back  to  its  ar(s(c  level Keep  balance  between  staying  underground  &   going  commercialMonday, January 14, 2013
    • Mechanical Minds Selling  our  dance  to  the  devil  is  not  an  opDon.. Unfortunate  Devalua(on  of  Dance  over  Dme...   MM  invests  a  lot  of  Dme  &  effort  to  bring  back   POP  LOCKINGMonday, January 14, 2013
    • Competitive Advantage Highly  talented  dance  crew Help  from  creators,  who  have  been  in  the  scene  >40  years “The  opportunity  to  create  a  healthy   evoluDon  of  the  original  art  form  which   makes  the  crew  able  to  teach  the  dance  in   its  original  form  to  children  in  the  future.”Monday, January 14, 2013
    • Mission StatementTo  bring  „real  popping”  to  its  ar(s(c  level  on  an  interna(onal  scale.Monday, January 14, 2013
    • Mission Statement To  inspire  more  dancers  to  follow  this  lifestyle Represent  POPPING  as  an  ART  form With  DANCERS  being  ARTISTSMonday, January 14, 2013
    • Vision Statement To  inspire  every  dancer  and  bring  innovaDon  to  the  dance Nothing  is  impossible.Monday, January 14, 2013
    • Vision Statement Compete  and  win  (InternaDonal)  baTles Stay  true  to  OUR  nature Create  (theater)  shows  and  other  producDons Merging  the  power  of  7  makes  us  Mechanical  MindsMonday, January 14, 2013
    • Achieving Goals Love  to  D  A  NC  E Follow  knowledge  and  train  HARD Be  part  of  a  STRONG  UNITY Stay    o  p  e  n    minded Stay  humbleMonday, January 14, 2013
    • Morals Mentality Movement MoDvaDon Manage Masters MistakesMonday, January 14, 2013
    • Core Values Be  human,  then  a  dancer DedicaDon Respect Warrior  mentality Friendship ArDsDc  quality  over  fameMonday, January 14, 2013
    • Macro Environment Economics   High  Standards  of  Living Poli(cs   Socio  Cultural   Democracy  &  Subsidies Liberal  &  MulDculturalMonday, January 14, 2013
    • Macro Environment Technology   Legal  System   Equipment  easily  SaDsfied Easy  to  start  businessMonday, January 14, 2013
    • Dutch Dance Scene Various  Dance  Styles popping,  locking,  house  dance,  hip-­‐hop   and  b-­‐boying   Undergrounds  Scene   workshops,  performances,  compeDDons,   parDes   Commercial  Scene   talent  shows,  TV  programsMonday, January 14, 2013
    • Clientele Male  &  Females  aged  14  -­‐  30 Middle  Eastern,  African  and/or  Caribbean   background Dancing  is    the  main  career  ambiDon CreaDves,  talented  dancers Clan  type  of  lifestyleMonday, January 14, 2013
    • SWOT Strengths Weaknesses AmbiDous  dancers Time  Issues Strong  team  spirit Traveling  Costs Originality/  Uniqueness Lack  of  professional  approach Adherence  to  core  values Experience Opportuni(es Threats Possibility  of  partnership Pressure  from  compeDDon Relevant  music  (Dubstep  is  booming) Time/  Money  consuming Hype  of  dance  events Lack  of  understanding  from  outsiders  (acceptance) Social  media  and  online  communicaDon  (Skype) CommercializaDonMonday, January 14, 2013
    • Marketing Strategy Segmenta(on Local  (Arnhem)  -­‐  NaDonal  (NL)  -­‐  InternaDonal Targe(ng 3  Years  PerspecDve  -­‐  NaDonal  level Peer  dancers  and  potenDal  school  aTendants   Posi(oning USP:  “complemen2ng  old  Californian  school  of  popping   with  modern  Arnhem  school  mastery”Monday, January 14, 2013
    • Marketing Mix Product Performance Experience  &  Vision Place P:  BaTles,  Gigs,  Events E&V:  Dance  School Price P:  Not  yet  available E&V:  5  -­‐  10  €/hMonday, January 14, 2013
    • Promotion Small  Budget  Tac(cs Online  Media  (Websites,  SNS) ParDcipaDon  in  NaDonal  Dance  Events Guerilla  Street  Art  Logo Film  &  TV  Project  parDcipaDon Larger  Budget  Tac(cs Leaflets Merchandise   PostersMonday, January 14, 2013
    • Questions?Monday, January 14, 2013