The Accidental Instructional Designer #ASTD2014

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Did you get into the field of eLearning and Instructional Design by accident? You're not alone! Check out some ideas and strategies for putting more intention in your practice.

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The Accidental Instructional Designer #ASTD2014

  1. 1. The Accidental Instructional Designer Cammy Bean, VP of Learning Design Kineo
  2. 2. Once upon a time… When I grow up, I want to be… A singer! A writer! A teacher!
  3. 3. But instead, I became an instructional designer. What’s that, Mommy?
  4. 4. And I (sort of) grew up.
  5. 5. It turns out, most of us are here completely by accident.
  6. 6. So how do we create an ID career for ourselves with purpose and passion?
  7. 7. Let’s start with pie!
  8. 8. Learning
  9. 9. Creative
  10. 10. Business
  11. 11. Technology
  12. 12. Learning Creative TechnologyBusiness The well-rounded L&D professional needs the whole pie.
  13. 13. Those who do it all, look like this…
  14. 14. …although the reality may look more like this. Photo credit: http://www.flickr.com/photos/creative_tools/4324925700/
  15. 15. What’s your favorite piece of pie? Learning Creative TechnologyBusiness
  16. 16. Enjoy your slice of pie. But develop new tastes.
  17. 17. Learning Creative TechnologyBusiness Where’s your gap and what are you going to do about it?
  18. 18. A cautionary tale.
  19. 19. What’s missing in eLearning Instructional Design?
  20. 20. It’s certainly not more of this.
  21. 21. The missing piece? Often, it’s Design.
  22. 22. Close your eyes and imagine... good design.
  23. 23. What was it?
  24. 24. Boiling down the qualities of Good Design...
  25. 25. How does it feel?
  26. 26. How does it look?
  27. 27. How does it make you feel? (Good Design makes us feel. And it makes us feel human.)
  28. 28. Do you know what to do with it?
  29. 29. Does it solve the problem?
  30. 30. What IS Design?
  31. 31. “Art can exist for art’s sake. Design cannot.”
  32. 32. Matt Ward: http://blog.echoenduring.com/2010/05/25/what-is-design/ Design must have a PURPOSE.
  33. 33. So how do we design better eLearning?
  34. 34. Know your constraints.
  35. 35. Be a consumer.
  36. 36. ....and think.
  37. 37. Know what problem you’re solving.
  38. 38. Think about the big picture, the SYSTEM.
  39. 39. Observe, d on’t assume.
  40. 40. Make it emotional.
  41. 41. Make it intuitive.
  42. 42. Avoid the Clicky Clicky Bling Bling NOCCBB CCBB
  43. 43. And make sure the interactivity counts.
  44. 44. (Hint: interactivity is more than just this.)
  45. 45. Interactivity: Get them thinking and reflecting. No clicking required.
  46. 46. Interactivity: Get them involved. Ask: what would you do?
  47. 47. Interactivity: Get them doing. (Think workbooks and action plans).
  48. 48. Rip off good stuff and reuse proven models.
  49. 49. The Knowledge & Skill Builder 1 Gain Attention 2 Set Direction 3 Present Content 4 Exemplify & Practice 5 Assess & Summarize 6 Call to Action
  50. 50. The Guided Story.
  51. 51. The Goal Based Scenario.
  52. 52. Design within your box.
  53. 53. Or go blow the box up.
  54. 54. And most of all, remember the people, man.
  55. 55. Hey, look. I wrote a book!
  56. 56. Take Your Learning to the Next Level The Accidental Instructional Designer is available in the ASTD Store in Salon GHI and at www.astd.org/accidentaldesigner
  57. 57. Cammy Bean email: cammy.bean@kineo.com twitter: @cammybean blog: http://cammybean.kineo.com References and more on design: http://www.diigo.com/list/cammybean/design

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