Learning Design at Learning 3.0


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Steve Lowenthal's presentation at Learning

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  • Design is what we do to turn content into learning.Where do people spend their time?
  • Design is what we do to turn content into learning.Where do people spend their time?
  • Design is what we do to turn content into learning.Where do people spend their time?
  • Engage through Emotions: get them feeling.
  • What We Did A demo...Wish you were here...about the vacation policy – the surprise is that if you don’t go on holiday, it suggests you’re up to no good. They want you to take vacations so they engatge you upfront.This also shows you what can go wrong – what happens when you don’t follow the policy? Peer pressure – everyone’s doing – these success stories show how people who’ve mastered this learning are now benefiting from it.(Some clients have told us, “people are bored with that risk thing – we see it in all of the compliance courses…” The peer pressure approach can be a good alternative. Or perhaps the utopian ideal if we all learn this…e.g. BIW scenario “In the ideal workplace…”)Tell a story – show the risk (Michael Allen’s famous plane crash example, which has now entered into the annals of eLearning legend. Who’s heard of it? Who’s actually seen the presentation? Who’s actually seen that eLearning?Can I show this demo – or just screen capture? (I could mask the screen capture...)all my points made at the elearning guild still stand though - got good reactions when they put it in front of target audience as a potential approach.[5:29:25 PM] Stephen Walsh: and the HR dept were nervous about the approach etc.
  • Ask provocative questions – turn things around in a surprising way. Rattle expectations a bit…Learn from the marketing team – strong visuals and text to hook the learner emotionally.ink to application share...http://www.kineo.com/showcase/file.php/30/age/index.htmlAs a first screen, it’s a very good attention grabber...Ask provocotavie questions.
  • http://www.kineo.com/showcase/file.php/140/disability_awareness/Language_and_etiquette/Course/asset/main.html
  • Make it cognitive! Reflection counts. Let the learner think about the purpose of the interaction. And remember that interaction happens IN THE BRAIN and not just on the screen. No clicking involved.file:///C:/Documents%20and%20Settings/Cammy%20Bean/My%20Documents/Demos/Scenarios%20ASTD%20TK11/HSBC%20Communication/main.html
  • Topic 3 in the menu.
  • Tell a story that connects to them emotionally – we remember stories better. Show the Warner Bros. opening sting.
  • Put a human face to something as dry as financial regulations. When we can connect with the people in the stories, we feel their pain and we can see why this content matters.
  • http://www.kineo.com/elearning-reports/free-guide-10-ways-to-yawn-proof-your-e-learning.html
  • Learning Design at Learning 3.0

    1. 1. eLearning Design: How Shall I Define You? Confidential © 2012 Kineo. All rights reserved.
    2. 2. • Where do you spend your What are How will time? you going you Design is what we do to to cover? organize it? turn content into learning.What is eLearning design? • What processes does your organization have in place? How will you • What’s hard? present it? Confidential © 2012 Kineo. All rights reserved.
    3. 3. How to Gather Your Data? Survey Tools Data Gathering Focused Workshops Interviews
    4. 4. What are you going to cover? Pareto Principle80% of the effects comefrom 20% of the causes
    5. 5. What should you ask?To identify opportunities to What are the desired business outcomes as a result of any trainingcontribute to business goals intervention in this area, e.g. increased revenue from a specific product line, increased retention rates at line manager level, reduced handling cost per customer inquiry?To identify opportunities to What are the most common mistakes and opportunities forimprove performance improved performance people make in this area (including missed opportunities, misperceptions and errors)?To identify attributes of top What are the activities, tasks, behaviors that top performers exhibitperformers to set them apart from others in this area?
    6. 6. Establish Priorities
    7. 7. What are How willyou going youto cover? organize it? How will you present it? Confidential © 2012 Kineo. All rights reserved.
    8. 8. Three main reasons for a learning experience: To improve knowledge andTo inform or To change skillsraise awareness attitude or behavior
    9. 9. Skills Awareness Change Try Me…. Games GBS K&SBeMagazine Guided Mentored Story Task
    10. 10. eMagazine:• Put the user in control• Use a mix of media• Think campaign vs event
    11. 11. Games:• Make it fun• Motivate them to stay• Go viral
    12. 12. 1 Get 2 Set attention directionKnowledge &Skills Builder 6 Action 3 Present and information support 5 Assess 4 Exemplify and and Summarize practice
    13. 13. What looked like an entertaining comicbook was actually…a Knowledge & Skills Builder!
    14. 14. Guided Story:• The story leads us through the content• Makes it relevant and memorable• Allow for reflection & input
    15. 15. Mentored Task:• The course as coach• “Doing” is offline• Get colleagues & Managers involved
    16. 16. Goal-Based Scenarios:• Start with a goal or mission• Provide relevant information and support• Test your “model” to succeed• “Failure” creates the opportunity for learning and change
    17. 17. What are How willyou going youto cover? organize it? How will you present it? Confidential © 2012 Kineo. All rights reserved.
    18. 18. Make it interactiveIt’s about this…. not this.
    19. 19. Get them feeling!
    20. 20. 1 Get 2 Set attention direction6 Action and 3 Presentsupport information 5 Assess and 4 Exemplify Summarise and practise Confidential © 2012 Kineo. All rights reserved.
    21. 21. Confidential © 2012 Kineo. All rights reserved.
    22. 22. Get themreflecting!
    23. 23. Tell a Good Story
    24. 24. Put them in the story.
    25. 25. Hook them with a good story….
    26. 26. Make it human.
    27. 27. Final Thought…. if nothing else write for your audience.Less of… Less of… Less of…“This e-learning module is “Now that you have covered thedesigned to explain the “By now you have learned…” basics of customer service, in theprinciples and practical “You must do…” next section you will learn how torequirements of the 11 step “This will take 90 minutes” deal with customer issues.”process …”More of… More of…“Need to get your head “Take 5 minutes to find More of…around our process? You’re out how to run effective meetings.” “You’re one step away fromin the right place.” Or… maximizing your skills, but there’s a problem – a customer one in“Process – boring, right? fact. Click next to put yourWrong. This one will help service skills to the test.”you, all 11 steps of it. See it TONE mattersto believe it.”
    28. 28. Read theguide! www.kineo.com
    29. 29. Interact (really!!)Steve LowenthalSteve.lowenthal@kineo.com www.kineo.com LinkedIn: Elearning Professionals
    30. 30. Thank Youwww.kineo.com Confidential © 2012 Kineo. All rights reserved.
    31. 31. − Our focus is on client satisfaction− Most work is from referrals Q & A Confidential © 2012 Kineo. All rights reserved.