My presentation from ASTD LearnNow on July 25, 2012 in Cambridge, MA. Discussion on social learning, what it is, objections to using social media to support social learning and some tips to get you started.
Social learning provides the opportunity for your learners to learn with and from one another. That’s a great concept, but how do you get started with social media and learning? This session will show you how to implement some opportunities for social learning and help people start sharing.
First of all, let’s just discuss the title of this session and say that it’s completely wrong. Cave men did it. If you’re having lunch and learns, you’re doing it. Town halls, you’re being social. Wikis? Blogs? Facebook? Twitter? A lot of us are already using social tools outside of the workplace – and sometimes even to help us do our work better.
"social learning is how people work and share knowledge to become better practitioners.“ ~ Harold Jarche"Social learning is learning with and from others by moving within one’s culture, workplace, and world. It’s often unconscious and unintentional, and it often looks more like solving a problem or working together to make sense of something. Social learning is how most of us learn most things: through living in our cultures and interacting with others there. It’s how babies learn to talk and how we learn the basic rules of getting along on the playground. It’s all around us every day, from water cooler conversations to asking a co-worker for an opinion. ~ Jane Bozarth
Working together to better respond to customers,To share ideas,To innovate,To reduce email,To get the word out into the street,To make answers more discoverable,To connect people to each otherTo work better.
Add a little cocktail hour onto what you’re already doing in the classroom? Is that it? No. There are great tips for using social media in training programs and I highly recommend Jane Bozarth’s book “Social Media for Trainers” if you’re looking for some ideas.
The Social Media Garden: A Digital Era Research Study into Social Media at Work (Silverman Research and Unilever, June 2012)http://www.slideshare.net/SMinOrgs/the-social-media-garden-report
Business case – can be hard to get ROI in this ethereal world and sometimes you just need to forge ahead – and because social collaboration with a business is so general, sometimes best to build a specific business case around a specific rationale (in the start small world of thinking). Value of social media is provided in both hard and soft values
2. People need practical knowledge and understanding to participate and leaders need a broad understanding of how it can add value.This means you, as someone in L&D, needs to get out there and get practical knowledge. Who here really gets Twitter? Who gets the value of it? When you start to experience it on a personal level, you start seeing how it can help most everyone else.
3. Leadership leaders often lack skills and awareness about the value of social media – limited view of the org benefits of social media – makes them more dismissive of it. Leaders MUST be involved. You need someone senior in the organization who “gets it”. You need someone who can get behind the wheel and show how it’s done.
4. To overcome FEAR go out and do something (to paraphrase Dale Carnegie)
Do you need to add technology to the mix? Can you use tools that you already have? Or does “implementing social learning” to you mean implementing a software platform.
“Think about your company’s objectives. If you don’t know what they are, check the latest annual report to get an idea. How can social technologies help? How would you measuresuccess?” Tie the software to employees’ needs.Create use cases….
WP-Jive-6-secrets.pdf (from the Jive website)
How will social help in these areas? As you build your use case for social media think about the ways social can intersect here.Think of it as a listening device – what problems are people trying to solve? Where can you point them to content and materials that already exist? What new materials should you be creating? How can you support them in that critical moment of need – at apply? Dan Pontefract’s example of telecom workers at Telus – on top of a telephone pole taking pictures of transformers and getting answers back from experts within seconds.
…either in house or that people are already using?
Forrester included nine vendors in the assessment: Atlassian (Confluence), Cisco (Quad), IBM (connections), Jive, Microsoft,NewsGator (built on top of SharePoint), OpenText, Socialtext, and Telligent.Microsoft SharePoint
The Five Stages of Workplace Learning (Jay Cross & Jane Hart)
“No business case will sell social softwareto a firm that doesn’t already valuecollaboration in its culture…if the ROI isneeded to convince an organisation thatcollaboration is a good thing – then ROI isthe least of your problems.”Larry HowesThe Social Media Garden: A Digital Era Research Studyinto Social Media at Work (Silverman Research andUnilever, June 2012)
Barriers to Social MediaThe Social Media Garden: A Digital Era Research Study into Social Media at Work(Silverman Research and Unilever, June 2012)
Barriers categorized…. • Absence of a well-grounded business case • Knowledge and understanding • Lack of effective leadership • FearThe Social Media Garden: A Digital Era Research Study into Social Media at Work(Silverman Research and Unilever, June 2012)
Absence of a well-grounded business case (when sometimes it is just plain fuzzy)
What’s your business case? What problems are you trying to solve?
What can social business (possibly) software do?• Replaces one-off emails, instant messages and phone calls• Reduces/replaces use of isolated “opt in” collaboration applications• Reduces conference calls and face-to-face meetings• Reduces customer support calls• Increases marketable user generated content
What’s your culture like? What are people already doing?
What technologies and tools do you already have?
How do you evaluate your technology needs? * Sumeet Moghe, Thoughtworks
So if it’s a tool you need, what tools are out there?