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    Npd Npd Presentation Transcript

    • THE NPD GROUPThe European Toy Market in 2011 Specially prepared for ICTI May 2012
    • 2010 Results --A growing market (up 4.7%) World Toy Market (billion $) 90.000 88.000 $83.300 86.000 $79.600 84.000USD billion $78.100 82.000 $77.200 80.000 80 000 b 78.000 76.000 74.000 72.000 70.000 70 000 2007 2008 2009 2010 2 Trends are in USD using foreign exchange rates as of Dec 31st of each year Source NPD ICTI Report 2010.
    • 2010 toy revenues by region (billions of $)North America, Europe and Asia are now relatively equal in size World Toy Market by Region (billion $) $23.1 $ $23.3 +9.2%$23.9 -.7%+2.5% $3.1 $7.3 $7 3 +5.6% +5 6% $2.6 +10.7% +23% 3
    • Europe 5: Full Year 2011 v 2010 +3% in 2011Total Toy Industry by Country Ranked by Market Size in U.S. Dollars at 100% of Total Toy Industry Dollar Volume Percent Change FY 2011 v 2010 Market Size (MM) USA -2% $21,181 UK 3% $4,927 France 5% $4,584 Germany 7% $3,851 Australia A t li 2% $2,470 $2 470 Italy -3% $1,775 Spain -7% $1,526 Belgium 5% $642 Austria 10% $542 Portugal -4% $273 4 Source: The NPD Group; US Consumer Tracking Service; EU and AU - POS Tracking Service; POS extrapolated to represent 100% coverage. Exchange rate €1 = $ 1.43162
    • 2011 Forecast for the World Toy Market: +1% globally Europe gain expected to be offset by US loss Reported in USD G5 however will be down about 1%... World Toy Market (billion $) 90.000 88.000 $83.300 $83 300 $84.100 $84 100 86.000 84.000 $79.600 $78.100 USD billion 82.000 $77.200 80.000 78.000 +1% 76.000 74.000 72.000 70.000 2007 2008 2009 2010 2011 5 Trends are in USD using foreign exchange rates as of Dec 31st of each year. Proprietary and Confidential £1 =€1,1626
    • Key HighlightsK Hi hli htAUTOMOTIVEBEAUTYCOMMERCIAL TECHNOLOGYCONSUMER TECHNOLOGY http://corpdevnew/image_library/ENTERTAINMENTFASHIONFOOD & BEVERAGEFOODSERVICEHOMEOFFICE SUPPLIESSOFTWARESPORTSTOYSWIRELESS 6
    • Beyblade Tops Charts In 2 Countries Top Value Selling Toy By Country 2011UK FR GE IT SPMini Figures - Beyblade Asst - Beyblade Asst - Toffee Monster High - LEGO Hasbro Hasbro - Preziosi Mattel Building Sets Action Figures Action Figures Plush Dolls 7 Source: NPD EuroToys / Retail Tracking Proprietary and Confidential
    • Tablets for all in continental Europe in 2012? 1 in every 11 UK kid aged 3-6 received a ‘toy’ tablet for Christmas • Approximately 250,000 tablets were sold in the UK in 2011 • Preschool electronic Learning rose by 43% for the year (Total preschool +2%) 8 Source: NPD EPoS Retail Tracking Proprietary and Confidential
    • 2012 in a nutshell Online Channel growth changing shopping habits App’ Toys & Tablets the & Store closures threats new buzz? Increased Digital GamingGrowth Virt alGro th in Virtual Shops & Into Toys & Into Europe Mobile Shopping 9 Proprietary and Confidential
    • Source  NPD Retail Tracking Coverage by country – UK 78% – France 70% – Germany 72% - weekly data 63% – Spain 73% – Italy 59%  NPD Consumer Panel Service – Full Year 2011  Exchange Rate used £1= €1.1626 (unless otherwise specified)  All value numbers are in Euros (unless otherwise specified) 10 Proprietary and ConfidentialNovember 2011 report - Source: NPD EPoS Retail Tracking - £1 = €1.1626