Design for Humans_ANUV8_Kinloch Lodge_2010

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  • 1. Design for HumansObserve Project Produce Kinloch UniLodge 28th October 2010
  • 2. who is ?Born in Santiago, Chile... (dramatized for humorous purposes) Kinloch UniLodge 28th October 2010
  • 3. who is ?Born in Santiago, Chile...Grew up in Sydney... (...but he didn’t like the beach) Kinloch UniLodge 28th October 2010
  • 4. who is ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design... (that’s him on the left) Kinloch UniLodge 28th October 2010
  • 5. who is ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff... (some logos) Kinloch UniLodge 28th October 2010
  • 6. who is ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff... (some graphics) Kinloch UniLodge 28th October 2010
  • 7. who is ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff... (some packaging) Kinloch UniLodge 28th October 2010
  • 8. who is ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff... (some events) Kinloch UniLodge 28th October 2010
  • 9. who is ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff... (some events) Kinloch UniLodge 28th October 2010
  • 10. who is ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff... (some games) Kinloch UniLodge 28th October 2010
  • 11. who is ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff...came to ANU to get his Masters (of MGMT)... Kinloch UniLodge 28th October 2010
  • 12. who is ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff...came to ANU to get his Masters (of MGMT)......and here we are now. Kinloch UniLodge 28th October 2010
  • 13. Design for HumansObserve Project Produce Kinloch UniLodge 28th October 2010
  • 14. Design for Humans But first...Observe Project Produce Kinloch UniLodge 28th October 2010
  • 15. What is Design?Discipline Process Product Kinloch UniLodge 28th October 2010
  • 16. What is Design? first of all, design is a profession that integrates knowledge fromDiscipline Process Product a wide range of fields. Kinloch UniLodge 28th October 2010
  • 17. What is Design? secondly, design is a verb that refers to the act of developingDiscipline Process Product plans, projects and products. Kinloch UniLodge 28th October 2010
  • 18. What is Design? finally, design is a noun, used to describe the output of theDiscipline Process Product aforementioned process. Kinloch UniLodge 28th October 2010
  • 19. What is Design? is design ART?Discipline Process Product Kinloch UniLodge 28th October 2010
  • 20. aesthetics drawingWhat is Design? is design ART? compositionDiscipline Process Product sculpture Kinloch UniLodge 28th October 2010
  • 21. aesthetics drawingWhat is Design? is design ART? compositionDiscipline Process Product sculpture manufacturing lifecycle analysis ENGINEERING structures Kinloch UniLodge 28th October 2010
  • 22. marketing aesthetics management drawingWhat is Design? BUSINESS is design ART? compositionDiscipline Process Product entrepreneurship sculpture manufacturing lifecycle analysis ENGINEERING structures Kinloch UniLodge 28th October 2010
  • 23. onthology ethnography research marketing aesthetics management drawingWhat is Design? BUSINESS is design ART? compositionDiscipline Process Product entrepreneurship sculpture communication social manufacturing psychology ergonomics lifecycle analysis ethics I.C.T. ENGINEERING structures Kinloch UniLodge 28th October 2010
  • 24. What is Design? BUSINESS is design ART?Discipline Process Product ENGINEERING Kinloch UniLodge 28th October 2010
  • 25. The Design Object.Form Function Usability Context Kinloch UniLodge 28th October 2010
  • 26. The Design Object.Form Function Usability Context Kinloch UniLodge 28th October 2010
  • 27. The Design Object.Form Function Usability Context Kinloch UniLodge 28th October 2010
  • 28. Colour shapeThe Design Object.Form Function Usability ContextWhat is it? Size“Gel Containment Capsule... Materials & Processes Kinloch UniLodge 28th October 2010
  • 29. The Design Object.Form Function Usability Context What’s it for? Identifies the Company (and that it’s Patent Pending!)“Gel Containment Capsule that Reduces spoilage of Grapes… Holds Nutrients Plugs on to the Stem Kinloch UniLodge 28th October 2010
  • 30. Here come the Fingers!The Design Object.Form Function Usability Context How is it used?“Gel Containment Capsule that Reduces spoilage of Grapes, and is applied during Harvest… Here come the Grapes! Kinloch UniLodge 28th October 2010
  • 31. The Design Object.Form Function Usability Context Where & Why?“Gel Containment Capsule that Reduces spoilage of Grapes, and is applied during Harvest In the Chilean Agro-Industry” Kinloch UniLodge 28th October 2010
  • 32. Context Usability Human cto c C u ct o r Fa omiThe Design Object. Factors rs Fa l tu s on r al EcForm Function Usability ContextA good Design Object recognizes its User, Design Formand equally addresses all four aspects. Function Aesthetic Technical & Symbolic Factors Factors Technological Factors Kinloch UniLodge 28th October 2010
  • 33. The Design Object. So, what were weForm Function Usability Context talking about? Kinloch UniLodge 28th October 2010
  • 34. Design for HumansObserve Project Produce Kinloch UniLodge 28th October 2010
  • 35. Design for Humans observation allows you to identify needs, which are theObserve Project Produce starting point for innovation. Kinloch UniLodge 28th October 2010
  • 36. Design for HumansObserve Project ProduceFormFunctionUsabilityContext Look at how the need has been solved previously. Kinloch UniLodge 28th October 2010
  • 37. Design for HumansObserve Project ProduceFormFunctionUsabilityContext …And all the possible substitutes. Kinloch UniLodge 28th October 2010
  • 38. Design for HumansObserve Project ProduceFormFunctionUsabilityContext Understand how they solve the problem… Kinloch UniLodge 28th October 2010
  • 39. Design for HumansObserve Project ProduceFormFunctionUsabilityContext …And what alternatives you have. Kinloch UniLodge 28th October 2010
  • 40. Design for HumansObserve Project ProduceFormFunctionUsabilityContext How do your customers use your product? Kinloch UniLodge 28th October 2010
  • 41. Design for HumansObserve Project ProduceFormFunctionUsabilityContext What are their physical capabilities? Kinloch UniLodge 28th October 2010
  • 42. Design for HumansObserve Project ProduceFormFunctionUsabilityContext What challenges do they face day-to-day? Kinloch UniLodge 28th October 2010
  • 43. Design for HumansObserve Project ProduceFormFunctionUsabilityContext What are they thinking? Kinloch UniLodge 28th October 2010
  • 44. Design for HumansObserve Project ProduceFormFunctionUsabilityContext Will they use your design in the same way? Kinloch UniLodge 28th October 2010
  • 45. Design for HumansObserve Project ProduceFormFunctionUsabilityContext Look at this context… Kinloch UniLodge 28th October 2010
  • 46. Design for HumansObserve Project ProduceFormFunctionUsabilityContext Look at this context… and this one… Kinloch UniLodge 28th October 2010
  • 47. Design for HumansObserve Project ProduceFormFunctionUsabilityContext Look at this context… and this one… and that. Kinloch UniLodge 28th October 2010
  • 48. Design for HumansObserve Project ProduceFormFunctionUsabilityContext Are they similar or different? How so? Kinloch UniLodge 28th October 2010
  • 49. Context UsabilityDesign for HumansObserve Project Produce DesignForm Observation allows you Fu nc r mFunction to make informed decisions tio n FoUsability while satisfying the needContext you’ve identified. Kinloch UniLodge 28th October 2010
  • 50. Design for Humans analyze what you’ve observed, and apply methodical creativity to developObserve Project Produce ideas that satisfy your user’s needs. Kinloch UniLodge 28th October 2010
  • 51. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 52. References & Current Situation AssessmentDesign for Humans & Revision Vision & ObjectivesObserve Project Produce The Need Planning Tasks Indicators Innovation & Timeline & Outcomes Sketching Strategies Evaluation & Method Kinloch UniLodge 28th October 2010
  • 53. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Brainstorm, anyone? Kinloch UniLodge 28th October 2010
  • 54. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation ??? Kinloch UniLodge 28th October 2010
  • 55. Creativity User Needs & BenefitsDesign for HumansObserve Project Produce Innovation Planning Te l ch cia er y Innovation Vi nolo m ilit ab gi m b Sketching ili ca ty l Co easi Evaluation F Observation Kinloch UniLodge 28th October 2010
  • 56. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 57. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 58. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 59. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 60. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 61. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 62. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 63. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 64. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  • 65. Feasibility End-User RequirementsDesign for HumansObserve Project Produce Project Objectives Planning Pr uire Re od m ts Innovation re e t q en uc e n ui rk m eq Ma tio ts Sketching n Evaluation R Originality Kinloch UniLodge 28th October 2010
  • 66. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Form-related problems. Kinloch UniLodge 28th October 2010
  • 67. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Function-related problems. Kinloch UniLodge 28th October 2010
  • 68. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Usability-related problems. Kinloch UniLodge 28th October 2010
  • 69. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation …And of course, the Context.
  • 70. Design for HumansObserve Project Produce Planning Before you move on, verify the following: Innovation - The End-User’s need is satisfied. Sketching - The product is Technologically Feasible. Evaluation - The product has some degree of Commercial Viability. Kinloch UniLodge 28th October 2010
  • 71. Design for Humans bringing an idea into the real world, through technical information thatObserve Project Produce makes it possible to manufacture. Kinloch UniLodge 28th October 2010
  • 72. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 73. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 74. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 75. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 76. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 77. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 78. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 79. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 80. InputDesign for HumansObserve Project Produce Specifications Technology Prototyping Presentation Output Kinloch UniLodge 28th October 2010
  • 81. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 82. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 83. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 84. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 85. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 86. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 87. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 88. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 89. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  • 90. Component Parts + Cost EstimatesDesign for Humans Materials + Manufacturing ProcessesObserve Project Produce Specifications Final Test Technology (First of Run) Prototyping Presentation Branding + Business Model Kinloch UniLodge 28th October 2010
  • 91. Design for Humans Wrapping up…Observe Project Produce (some projections) Kinloch UniLodge 28th October 2010
  • 92. Design for the FutureCo-Creation Services Sustainability Kinloch UniLodge 28th October 2010
  • 93. Design for the FutureCo-Creation Services SustainabilityFrom Manufacturing… …to Knowledge-based economies. Kinloch UniLodge 28th October 2010
  • 94. Design for the FutureCo-Creation Services SustainabilityFrom Manufacturing… …to Knowledge-based economies.From Product Development… …to Value Co-Creation. Kinloch UniLodge 28th October 2010
  • 95. Design for the FutureCo-Creation Services SustainabilityFrom Manufacturing… …to Knowledge-based economies.From Product Development… …to Value Co-Creation.From Products… …to Product-Service Systems. Kinloch UniLodge 28th October 2010
  • 96. Design for the FutureCo-Creation Services SustainabilityFrom Manufacturing… …to Knowledge-based economies.From Product Development… …to Value Co-Creation.From Products… …to Product-Service Systems.From Product Innovation… …to Business Model Innovation. Kinloch UniLodge 28th October 2010
  • 97. Design for the FutureCo-Creation Services SustainabilityFrom Manufacturing… …to Knowledge-based economies.From Product Development… …to Value Co-Creation.From Products… …to Product-Service Systems.From Product Innovation… …to Business Model Innovation.From Intellectual Property… …to Branded Experiences. Kinloch UniLodge 28th October 2010
  • 98. Design for the FutureCo-Creation Services SustainabilityFrom Manufacturing… …to Knowledge-based economies.From Product Development… …to Value Co-Creation.From Products… …to Product-Service Systems.From Product Innovation… …to Business Model Innovation.From Intellectual Property… …to Branded Experiences.From Design… …to Eco-Design… …to Sustainable Design. Kinloch UniLodge 28th October 2010
  • 99. Design for the Future Any questions?Co-Creation Services Sustainability Kinloch UniLodge 28th October 2010
  • 100. h ing et s omDesign for thew for no Future ly te Any questions? dCo-Creation n ple a Services nt Sustainability C o m re e d iff Kinloch UniLodge 28th October 2010
  • 101. once upon a time, I was a design student…
  • 102. once upon a time, I was a design student…one out of 18.000, spread across 50 schools…
  • 103. once upon a time, I was a design student…one out of 18.000, spread across 50 schools……and I realized that this was not just a problem.
  • 104. once upon a time, I was a design student…one out of 18.000, spread across 50 schools……and I realized that this was not just a problem.it was also an opportunity.
  • 105. DesignAcademy in a State ofDisconnect
  • 106. Citizenry Design Industry Difficulty to Communicate Lack of Clarity concerning Design’s true Value to Private Sector Student’s future career. Society Lack of Unified Public Sector Lacking Incentives for Discourse Professional Association Lack of Protocols for interaction with other Sectors of SocietyDiscipline inhibiting its own Development Diverse Graduate Lack of Self-Criticism Profiles Design Isolated from other Disciplines Lack of Cross-Sector Design Activities Academia en Academy in Low level of Contexto de Workforce Personalized a State of Isolated from Productive Education Desvinculación Insertion Curriculum Disconnect Environment inconsistent with real Market needs. Diverse Curricula Lack of Internships & Traineeships Diversity of Disciplinary Focus Diversity of Non-Practicing Large number of Methodologies Reluctance to Educators Design Schools in Chile Join Professional Associations Educators with Diverse Professional and Academic Backgrounds
  • 107. EstablishingStudent-Level Networks
  • 108. Incentives for Professional Design Industry Association Establishing Student-Level Networks Design perceived as Source of Private Sector Competitive Advantage UnderstandingCitizenry of Design’s Social Role Design Included in Government Public Sector Policy
  • 109. at its peak, the community housed over 15.000 members
  • 110. at its peak, the community housed over 15.000 membersit displayed over 30.000 projects from all areas of design
  • 111. at its peak, the community housed over 15.000 membersit displayed over 30.000 projects from all areas of designwe received 50.000 to 120.000 monthly visitors
  • 112. at its peak, the community housed over 15.000 membersit displayed over 30.000 projects from all areas of designwe received 50.000 to 120.000 monthly visitorsfrom over 100 countries
  • 113. at its peak, the community housed over 15.000 membersit displayed over 30.000 projects from all areas of designwe received 50.000 to 120.000 monthly visitorsfrom over 100 countriesreaching a global WWW ranking of 77.000 (which isn’t that bad)
  • 114. at its peak, the community housed over 15.000 members it displayed over 30.000 projects from all areas of designwe received 50.000 to 120.000 monthly visitorsfrom over 100 countriesreaching a global WWW ranking of 77.000 (which isn’t that bad)…and then our server burnt down. literally, up in smoke.
  • 115. so what did I learn from this?
  • 116. so what did I learn from this?first, that you can achieve anything
  • 117. so what did I learn from this?first, that you can achieve anythingand second, that it requires:
  • 118. so what did I learn from this?first, that you can achieve anythingand second, that it requires:courage, perseverance and teamwork.
  • 119. (info@anuv8.com)