Design for HumansObserve Project Produce      Kinloch UniLodge      28th October 2010
who  is                  ?Born in Santiago, Chile...                              (dramatized for humorous purposes)      ...
who  is                   ?Born in Santiago, Chile...Grew up in Sydney...                              (...but he didn’t l...
who  is                   ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...                     ...
who  is                   ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff....
who  is                   ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff....
who  is                   ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff....
who  is                   ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff....
who  is                   ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff....
who  is                   ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff....
who  is                   ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff....
who  is                   ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff....
Design for HumansObserve Project Produce      Kinloch UniLodge      28th October 2010
Design for Humans         But first...Observe Project Produce      Kinloch UniLodge      28th October 2010
What is Design?Discipline Process Product        Kinloch UniLodge        28th October 2010
What is Design?              first of all, design is a profession                               that integrates knowledge ...
What is Design?              secondly, design is a verb that                             refers to the act of developingDi...
What is Design?              finally, design is a noun, used                              to describe the output of theDis...
What is Design?              is design ART?Discipline Process Product        Kinloch UniLodge        28th October 2010
aesthetics                             drawingWhat is Design?              is design ART?                              com...
aesthetics                                               drawingWhat is Design?                             is design ART?...
marketing                 aesthetics                                management                    drawingWhat is Design?  ...
onthology           ethnography                                                           research                        ...
What is Design?              BUSINESS    is design ART?Discipline Process Product                                  ENGINEE...
The Design Object.Form Function Usability Context        Kinloch UniLodge        28th October 2010
The Design Object.Form Function Usability Context        Kinloch UniLodge        28th October 2010
The Design Object.Form Function Usability Context        Kinloch UniLodge        28th October 2010
Colour                                                shapeThe Design Object.Form Function Usability ContextWhat is it?   ...
The Design Object.Form Function Usability Context      What’s it for?                                    Identifies the Co...
Here come the Fingers!The Design Object.Form Function Usability Context                   How is it used?“Gel Containment ...
The Design Object.Form Function Usability Context                             Where & Why?“Gel Containment Capsule that Re...
Context                                                             Usability                                             ...
The Design Object.                So, what were weForm Function Usability Context     talking about?        Kinloch UniLod...
Design for HumansObserve Project Produce      Kinloch UniLodge      28th October 2010
Design for Humans             observation allows you to                          identify needs, which are theObserve Proj...
Design for HumansObserve Project ProduceFormFunctionUsabilityContext                                Look at how the need h...
Design for HumansObserve Project ProduceFormFunctionUsabilityContext                                …And all the possible ...
Design for HumansObserve Project ProduceFormFunctionUsabilityContext                                Understand how they so...
Design for HumansObserve Project ProduceFormFunctionUsabilityContext                                …And what alternatives...
Design for HumansObserve Project ProduceFormFunctionUsabilityContext                                How do your customers ...
Design for HumansObserve Project ProduceFormFunctionUsabilityContext                                What are their physica...
Design for HumansObserve Project ProduceFormFunctionUsabilityContext                                What challenges do the...
Design for HumansObserve Project ProduceFormFunctionUsabilityContext                                What are they thinking...
Design for HumansObserve Project ProduceFormFunctionUsabilityContext                                Will they use your des...
Design for HumansObserve Project ProduceFormFunctionUsabilityContext                                Look at this context… ...
Design for HumansObserve Project ProduceFormFunctionUsabilityContext                                Look at this context… ...
Design for HumansObserve Project ProduceFormFunctionUsabilityContext                                Look at this context… ...
Design for HumansObserve Project ProduceFormFunctionUsabilityContext                                Are they similar or di...
Context                                                        UsabilityDesign for HumansObserve Project Produce          ...
Design for Humans            analyze what you’ve observed, and                          apply methodical creativity to dev...
Design for HumansObserve Project Produce          Planning          Innovation          Sketching          Evaluation     ...
References                                        & Current                                        Situation              ...
Design for HumansObserve Project Produce          Planning          Innovation          Sketching          Evaluation     ...
Design for HumansObserve Project Produce          Planning          Innovation          Sketching          Evaluation     ...
Creativity                                    User Needs                                    & BenefitsDesign for HumansObs...
Design for HumansObserve Project Produce          Planning          Innovation          Sketching          Evaluation     ...
Design for HumansObserve Project Produce          Planning          Innovation          Sketching          Evaluation     ...
Design for HumansObserve Project Produce          Planning          Innovation          Sketching          Evaluation     ...
Design for HumansObserve Project Produce          Planning          Innovation          Sketching          Evaluation     ...
Design for HumansObserve Project Produce          Planning          Innovation          Sketching          Evaluation     ...
Design for HumansObserve Project Produce          Planning          Innovation          Sketching          Evaluation     ...
Design for HumansObserve Project Produce          Planning          Innovation          Sketching          Evaluation     ...
Design for HumansObserve Project Produce          Planning          Innovation          Sketching          Evaluation     ...
Design for HumansObserve Project Produce          Planning          Innovation          Sketching          Evaluation     ...
Feasibility                                      End-User                                    RequirementsDesign for Humans...
Design for HumansObserve Project Produce          Planning          Innovation          Sketching          Evaluation     ...
Design for HumansObserve Project Produce          Planning          Innovation          Sketching          Evaluation     ...
Design for HumansObserve Project Produce          Planning          Innovation          Sketching          Evaluation     ...
Design for HumansObserve Project Produce        Planning        Innovation        Sketching        Evaluation             ...
Design for HumansObserve Project Produce          Planning        Before you move on, verify the following:          Innov...
Design for Humans         bringing an idea into the real world,                           through technical information th...
Design for HumansObserve Project Produce                          Specifications                          Technology      ...
Design for HumansObserve Project Produce                          Specifications                          Technology      ...
Design for HumansObserve Project Produce                          Specifications                          Technology      ...
Design for HumansObserve Project Produce                          Specifications                          Technology      ...
Design for HumansObserve Project Produce                          Specifications                          Technology      ...
Design for HumansObserve Project Produce                          Specifications                          Technology      ...
Design for HumansObserve Project Produce                          Specifications                          Technology      ...
Design for HumansObserve Project Produce                          Specifications                          Technology      ...
InputDesign for HumansObserve Project Produce                          Specifications                          Technology ...
Design for HumansObserve Project Produce                          Specifications                          Technology      ...
Design for HumansObserve Project Produce                          Specifications                          Technology      ...
Design for HumansObserve Project Produce                          Specifications                          Technology      ...
Design for HumansObserve Project Produce                          Specifications                          Technology      ...
Design for HumansObserve Project Produce                          Specifications                          Technology      ...
Design for HumansObserve Project Produce                          Specifications                          Technology      ...
Design for HumansObserve Project Produce                          Specifications                          Technology      ...
Design for HumansObserve Project Produce                          Specifications                          Technology      ...
Design for HumansObserve Project Produce                          Specifications                          Technology      ...
Component Parts                                                     +                                               Cost E...
Design for Humans         Wrapping up…Observe Project Produce   (some projections)      Kinloch UniLodge      28th October...
Design for the FutureCo-Creation Services        Sustainability        Kinloch UniLodge        28th October 2010
Design for the FutureCo-Creation Services        SustainabilityFrom Manufacturing…                      …to Knowledge-base...
Design for the FutureCo-Creation Services        SustainabilityFrom Manufacturing…                      …to Knowledge-base...
Design for the FutureCo-Creation Services        SustainabilityFrom Manufacturing…                      …to Knowledge-base...
Design for the FutureCo-Creation Services        SustainabilityFrom Manufacturing…                      …to Knowledge-base...
Design for the FutureCo-Creation Services        SustainabilityFrom Manufacturing…                      …to Knowledge-base...
Design for the FutureCo-Creation Services        SustainabilityFrom Manufacturing…              …to Knowledge-based econom...
Design for the Future                        Any questions?Co-Creation Services        Sustainability        Kinloch UniLo...
h ing                                                 et                                             s omDesign for       ...
once upon a time, I was a design student…
once upon a time, I was a design student…one out of 18.000, spread across 50 schools…
once upon a time, I was a design student…one out of 18.000, spread across 50 schools……and I realized that this was not jus...
once upon a time, I was a design student…one out of 18.000, spread across 50 schools……and I realized that this was not jus...
DesignAcademy in a State ofDisconnect
Citizenry                                                                                                                 ...
EstablishingStudent-Level  Networks
Incentives for                                            Professional          Design Industry                           ...
at its peak, the community housed over 15.000 members
at its peak, the community housed over 15.000 membersit displayed over 30.000 projects from all areas of design
at its peak, the community housed over 15.000 membersit displayed over 30.000 projects from all areas of designwe received...
at its peak, the community housed over 15.000 membersit displayed over 30.000 projects from all areas of designwe received...
at its peak, the community housed over 15.000 membersit displayed over 30.000 projects from all areas of designwe received...
at its peak, the community housed over 15.000 members it displayed over 30.000 projects from all areas of designwe receive...
so what did I learn from this?
so what did I learn from this?first, that you can achieve anything
so what did I learn from this?first, that you can achieve anythingand second, that it requires:
so what did I learn from this?first, that you can achieve anythingand second, that it requires:courage, perseverance and t...
(info@anuv8.com)
Design for Humans_ANUV8_Kinloch Lodge_2010
Design for Humans_ANUV8_Kinloch Lodge_2010
Design for Humans_ANUV8_Kinloch Lodge_2010
Design for Humans_ANUV8_Kinloch Lodge_2010
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Design for Humans_ANUV8_Kinloch Lodge_2010

  1. 1. Design for HumansObserve Project Produce Kinloch UniLodge 28th October 2010
  2. 2. who is ?Born in Santiago, Chile... (dramatized for humorous purposes) Kinloch UniLodge 28th October 2010
  3. 3. who is ?Born in Santiago, Chile...Grew up in Sydney... (...but he didn’t like the beach) Kinloch UniLodge 28th October 2010
  4. 4. who is ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design... (that’s him on the left) Kinloch UniLodge 28th October 2010
  5. 5. who is ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff... (some logos) Kinloch UniLodge 28th October 2010
  6. 6. who is ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff... (some graphics) Kinloch UniLodge 28th October 2010
  7. 7. who is ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff... (some packaging) Kinloch UniLodge 28th October 2010
  8. 8. who is ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff... (some events) Kinloch UniLodge 28th October 2010
  9. 9. who is ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff... (some events) Kinloch UniLodge 28th October 2010
  10. 10. who is ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff... (some games) Kinloch UniLodge 28th October 2010
  11. 11. who is ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff...came to ANU to get his Masters (of MGMT)... Kinloch UniLodge 28th October 2010
  12. 12. who is ?Born in Santiago, Chile...Grew up in Sydney...Studied Industrial Design...Did a bunch of Stuff...came to ANU to get his Masters (of MGMT)......and here we are now. Kinloch UniLodge 28th October 2010
  13. 13. Design for HumansObserve Project Produce Kinloch UniLodge 28th October 2010
  14. 14. Design for Humans But first...Observe Project Produce Kinloch UniLodge 28th October 2010
  15. 15. What is Design?Discipline Process Product Kinloch UniLodge 28th October 2010
  16. 16. What is Design? first of all, design is a profession that integrates knowledge fromDiscipline Process Product a wide range of fields. Kinloch UniLodge 28th October 2010
  17. 17. What is Design? secondly, design is a verb that refers to the act of developingDiscipline Process Product plans, projects and products. Kinloch UniLodge 28th October 2010
  18. 18. What is Design? finally, design is a noun, used to describe the output of theDiscipline Process Product aforementioned process. Kinloch UniLodge 28th October 2010
  19. 19. What is Design? is design ART?Discipline Process Product Kinloch UniLodge 28th October 2010
  20. 20. aesthetics drawingWhat is Design? is design ART? compositionDiscipline Process Product sculpture Kinloch UniLodge 28th October 2010
  21. 21. aesthetics drawingWhat is Design? is design ART? compositionDiscipline Process Product sculpture manufacturing lifecycle analysis ENGINEERING structures Kinloch UniLodge 28th October 2010
  22. 22. marketing aesthetics management drawingWhat is Design? BUSINESS is design ART? compositionDiscipline Process Product entrepreneurship sculpture manufacturing lifecycle analysis ENGINEERING structures Kinloch UniLodge 28th October 2010
  23. 23. onthology ethnography research marketing aesthetics management drawingWhat is Design? BUSINESS is design ART? compositionDiscipline Process Product entrepreneurship sculpture communication social manufacturing psychology ergonomics lifecycle analysis ethics I.C.T. ENGINEERING structures Kinloch UniLodge 28th October 2010
  24. 24. What is Design? BUSINESS is design ART?Discipline Process Product ENGINEERING Kinloch UniLodge 28th October 2010
  25. 25. The Design Object.Form Function Usability Context Kinloch UniLodge 28th October 2010
  26. 26. The Design Object.Form Function Usability Context Kinloch UniLodge 28th October 2010
  27. 27. The Design Object.Form Function Usability Context Kinloch UniLodge 28th October 2010
  28. 28. Colour shapeThe Design Object.Form Function Usability ContextWhat is it? Size“Gel Containment Capsule... Materials & Processes Kinloch UniLodge 28th October 2010
  29. 29. The Design Object.Form Function Usability Context What’s it for? Identifies the Company (and that it’s Patent Pending!)“Gel Containment Capsule that Reduces spoilage of Grapes… Holds Nutrients Plugs on to the Stem Kinloch UniLodge 28th October 2010
  30. 30. Here come the Fingers!The Design Object.Form Function Usability Context How is it used?“Gel Containment Capsule that Reduces spoilage of Grapes, and is applied during Harvest… Here come the Grapes! Kinloch UniLodge 28th October 2010
  31. 31. The Design Object.Form Function Usability Context Where & Why?“Gel Containment Capsule that Reduces spoilage of Grapes, and is applied during Harvest In the Chilean Agro-Industry” Kinloch UniLodge 28th October 2010
  32. 32. Context Usability Human cto c C u ct o r Fa omiThe Design Object. Factors rs Fa l tu s on r al EcForm Function Usability ContextA good Design Object recognizes its User, Design Formand equally addresses all four aspects. Function Aesthetic Technical & Symbolic Factors Factors Technological Factors Kinloch UniLodge 28th October 2010
  33. 33. The Design Object. So, what were weForm Function Usability Context talking about? Kinloch UniLodge 28th October 2010
  34. 34. Design for HumansObserve Project Produce Kinloch UniLodge 28th October 2010
  35. 35. Design for Humans observation allows you to identify needs, which are theObserve Project Produce starting point for innovation. Kinloch UniLodge 28th October 2010
  36. 36. Design for HumansObserve Project ProduceFormFunctionUsabilityContext Look at how the need has been solved previously. Kinloch UniLodge 28th October 2010
  37. 37. Design for HumansObserve Project ProduceFormFunctionUsabilityContext …And all the possible substitutes. Kinloch UniLodge 28th October 2010
  38. 38. Design for HumansObserve Project ProduceFormFunctionUsabilityContext Understand how they solve the problem… Kinloch UniLodge 28th October 2010
  39. 39. Design for HumansObserve Project ProduceFormFunctionUsabilityContext …And what alternatives you have. Kinloch UniLodge 28th October 2010
  40. 40. Design for HumansObserve Project ProduceFormFunctionUsabilityContext How do your customers use your product? Kinloch UniLodge 28th October 2010
  41. 41. Design for HumansObserve Project ProduceFormFunctionUsabilityContext What are their physical capabilities? Kinloch UniLodge 28th October 2010
  42. 42. Design for HumansObserve Project ProduceFormFunctionUsabilityContext What challenges do they face day-to-day? Kinloch UniLodge 28th October 2010
  43. 43. Design for HumansObserve Project ProduceFormFunctionUsabilityContext What are they thinking? Kinloch UniLodge 28th October 2010
  44. 44. Design for HumansObserve Project ProduceFormFunctionUsabilityContext Will they use your design in the same way? Kinloch UniLodge 28th October 2010
  45. 45. Design for HumansObserve Project ProduceFormFunctionUsabilityContext Look at this context… Kinloch UniLodge 28th October 2010
  46. 46. Design for HumansObserve Project ProduceFormFunctionUsabilityContext Look at this context… and this one… Kinloch UniLodge 28th October 2010
  47. 47. Design for HumansObserve Project ProduceFormFunctionUsabilityContext Look at this context… and this one… and that. Kinloch UniLodge 28th October 2010
  48. 48. Design for HumansObserve Project ProduceFormFunctionUsabilityContext Are they similar or different? How so? Kinloch UniLodge 28th October 2010
  49. 49. Context UsabilityDesign for HumansObserve Project Produce DesignForm Observation allows you Fu nc r mFunction to make informed decisions tio n FoUsability while satisfying the needContext you’ve identified. Kinloch UniLodge 28th October 2010
  50. 50. Design for Humans analyze what you’ve observed, and apply methodical creativity to developObserve Project Produce ideas that satisfy your user’s needs. Kinloch UniLodge 28th October 2010
  51. 51. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  52. 52. References & Current Situation AssessmentDesign for Humans & Revision Vision & ObjectivesObserve Project Produce The Need Planning Tasks Indicators Innovation & Timeline & Outcomes Sketching Strategies Evaluation & Method Kinloch UniLodge 28th October 2010
  53. 53. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Brainstorm, anyone? Kinloch UniLodge 28th October 2010
  54. 54. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation ??? Kinloch UniLodge 28th October 2010
  55. 55. Creativity User Needs & BenefitsDesign for HumansObserve Project Produce Innovation Planning Te l ch cia er y Innovation Vi nolo m ilit ab gi m b Sketching ili ca ty l Co easi Evaluation F Observation Kinloch UniLodge 28th October 2010
  56. 56. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  57. 57. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  58. 58. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  59. 59. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  60. 60. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  61. 61. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  62. 62. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  63. 63. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  64. 64. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Kinloch UniLodge 28th October 2010
  65. 65. Feasibility End-User RequirementsDesign for HumansObserve Project Produce Project Objectives Planning Pr uire Re od m ts Innovation re e t q en uc e n ui rk m eq Ma tio ts Sketching n Evaluation R Originality Kinloch UniLodge 28th October 2010
  66. 66. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Form-related problems. Kinloch UniLodge 28th October 2010
  67. 67. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Function-related problems. Kinloch UniLodge 28th October 2010
  68. 68. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation Usability-related problems. Kinloch UniLodge 28th October 2010
  69. 69. Design for HumansObserve Project Produce Planning Innovation Sketching Evaluation …And of course, the Context.
  70. 70. Design for HumansObserve Project Produce Planning Before you move on, verify the following: Innovation - The End-User’s need is satisfied. Sketching - The product is Technologically Feasible. Evaluation - The product has some degree of Commercial Viability. Kinloch UniLodge 28th October 2010
  71. 71. Design for Humans bringing an idea into the real world, through technical information thatObserve Project Produce makes it possible to manufacture. Kinloch UniLodge 28th October 2010
  72. 72. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  73. 73. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  74. 74. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  75. 75. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  76. 76. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  77. 77. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  78. 78. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  79. 79. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  80. 80. InputDesign for HumansObserve Project Produce Specifications Technology Prototyping Presentation Output Kinloch UniLodge 28th October 2010
  81. 81. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  82. 82. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  83. 83. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  84. 84. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  85. 85. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  86. 86. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  87. 87. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  88. 88. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  89. 89. Design for HumansObserve Project Produce Specifications Technology Prototyping Presentation Kinloch UniLodge 28th October 2010
  90. 90. Component Parts + Cost EstimatesDesign for Humans Materials + Manufacturing ProcessesObserve Project Produce Specifications Final Test Technology (First of Run) Prototyping Presentation Branding + Business Model Kinloch UniLodge 28th October 2010
  91. 91. Design for Humans Wrapping up…Observe Project Produce (some projections) Kinloch UniLodge 28th October 2010
  92. 92. Design for the FutureCo-Creation Services Sustainability Kinloch UniLodge 28th October 2010
  93. 93. Design for the FutureCo-Creation Services SustainabilityFrom Manufacturing… …to Knowledge-based economies. Kinloch UniLodge 28th October 2010
  94. 94. Design for the FutureCo-Creation Services SustainabilityFrom Manufacturing… …to Knowledge-based economies.From Product Development… …to Value Co-Creation. Kinloch UniLodge 28th October 2010
  95. 95. Design for the FutureCo-Creation Services SustainabilityFrom Manufacturing… …to Knowledge-based economies.From Product Development… …to Value Co-Creation.From Products… …to Product-Service Systems. Kinloch UniLodge 28th October 2010
  96. 96. Design for the FutureCo-Creation Services SustainabilityFrom Manufacturing… …to Knowledge-based economies.From Product Development… …to Value Co-Creation.From Products… …to Product-Service Systems.From Product Innovation… …to Business Model Innovation. Kinloch UniLodge 28th October 2010
  97. 97. Design for the FutureCo-Creation Services SustainabilityFrom Manufacturing… …to Knowledge-based economies.From Product Development… …to Value Co-Creation.From Products… …to Product-Service Systems.From Product Innovation… …to Business Model Innovation.From Intellectual Property… …to Branded Experiences. Kinloch UniLodge 28th October 2010
  98. 98. Design for the FutureCo-Creation Services SustainabilityFrom Manufacturing… …to Knowledge-based economies.From Product Development… …to Value Co-Creation.From Products… …to Product-Service Systems.From Product Innovation… …to Business Model Innovation.From Intellectual Property… …to Branded Experiences.From Design… …to Eco-Design… …to Sustainable Design. Kinloch UniLodge 28th October 2010
  99. 99. Design for the Future Any questions?Co-Creation Services Sustainability Kinloch UniLodge 28th October 2010
  100. 100. h ing et s omDesign for thew for no Future ly te Any questions? dCo-Creation n ple a Services nt Sustainability C o m re e d iff Kinloch UniLodge 28th October 2010
  101. 101. once upon a time, I was a design student…
  102. 102. once upon a time, I was a design student…one out of 18.000, spread across 50 schools…
  103. 103. once upon a time, I was a design student…one out of 18.000, spread across 50 schools……and I realized that this was not just a problem.
  104. 104. once upon a time, I was a design student…one out of 18.000, spread across 50 schools……and I realized that this was not just a problem.it was also an opportunity.
  105. 105. DesignAcademy in a State ofDisconnect
  106. 106. Citizenry Design Industry Difficulty to Communicate Lack of Clarity concerning Design’s true Value to Private Sector Student’s future career. Society Lack of Unified Public Sector Lacking Incentives for Discourse Professional Association Lack of Protocols for interaction with other Sectors of SocietyDiscipline inhibiting its own Development Diverse Graduate Lack of Self-Criticism Profiles Design Isolated from other Disciplines Lack of Cross-Sector Design Activities Academia en Academy in Low level of Contexto de Workforce Personalized a State of Isolated from Productive Education Desvinculación Insertion Curriculum Disconnect Environment inconsistent with real Market needs. Diverse Curricula Lack of Internships & Traineeships Diversity of Disciplinary Focus Diversity of Non-Practicing Large number of Methodologies Reluctance to Educators Design Schools in Chile Join Professional Associations Educators with Diverse Professional and Academic Backgrounds
  107. 107. EstablishingStudent-Level Networks
  108. 108. Incentives for Professional Design Industry Association Establishing Student-Level Networks Design perceived as Source of Private Sector Competitive Advantage UnderstandingCitizenry of Design’s Social Role Design Included in Government Public Sector Policy
  109. 109. at its peak, the community housed over 15.000 members
  110. 110. at its peak, the community housed over 15.000 membersit displayed over 30.000 projects from all areas of design
  111. 111. at its peak, the community housed over 15.000 membersit displayed over 30.000 projects from all areas of designwe received 50.000 to 120.000 monthly visitors
  112. 112. at its peak, the community housed over 15.000 membersit displayed over 30.000 projects from all areas of designwe received 50.000 to 120.000 monthly visitorsfrom over 100 countries
  113. 113. at its peak, the community housed over 15.000 membersit displayed over 30.000 projects from all areas of designwe received 50.000 to 120.000 monthly visitorsfrom over 100 countriesreaching a global WWW ranking of 77.000 (which isn’t that bad)
  114. 114. at its peak, the community housed over 15.000 members it displayed over 30.000 projects from all areas of designwe received 50.000 to 120.000 monthly visitorsfrom over 100 countriesreaching a global WWW ranking of 77.000 (which isn’t that bad)…and then our server burnt down. literally, up in smoke.
  115. 115. so what did I learn from this?
  116. 116. so what did I learn from this?first, that you can achieve anything
  117. 117. so what did I learn from this?first, that you can achieve anythingand second, that it requires:
  118. 118. so what did I learn from this?first, that you can achieve anythingand second, that it requires:courage, perseverance and teamwork.
  119. 119. (info@anuv8.com)

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