Priceline hotel participants are major national brands: what are their characteristics?
Sites giving customers advice on using reverse auctions
This site gives information about the benefits of using a reverse auctions process whether its is for a company or for a buyer. It really gives details on how to use a reverse auctions process.
www.reverseauctions.com : this website describes the history, the issues and opportunities about reverse auctions.
www.oltiby.com : it is like Ebay, a website which sales products and services with a reserve auctions model. In this website the process of purchasing a product is well described and easy for the customers to understand.
The keys points of using the reverse auctions process.
Conclusion :How can a hotel best participate in a reverse auction site?
Hotels most particulary chain hotels can participate in reverse auction by adding their hotel to a well known OTA which uses the reverse auctions process
The hotel must choose the OTA regarding its reputation, its fee policy, its rate of customers’satisfaction and its cancellation policy.
It will allow the hotel to sell its inventory and gain revenues.