Marketing on a Shoestring
•Download as PPTX, PDF•
0 likes•492 views
Learn how to market your small business on a small budget.
Recommended
More Related Content
What's hot
What's hot (18)
Similar to Marketing on a Shoestring
Similar to Marketing on a Shoestring (20)
Recently uploaded
Recently uploaded (20)
Marketing on a Shoestring
- 1. Marketing on a Shoestring
- 2. Your Marketing Plan Key Elements • Target Audience • Define your customer • Objectives & Goals • Specific, measurable, achievable, realistic, timely • Strategies • Identify how you can reach them • Messaging • What makes your product or service unique
- 3. Marketing your organizations is not all about spending money. What you need is creative ideas and a can-do approach in order to promote your organization — not loads of cash.
- 4. Social Media • 15-20 minutes per day on social media #1 900,000,000 #2 310,000,000 #3 255,000,000 #4 250,000,000 #5 120,000,000 www.ebizmba.com/articles/social-networking-websites Unique monthly visitors
- 5. Data by the Minute
- 6. YouTube • More than 1 billion unique users visit YouTube each month • Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth • Creativity = Viral
- 7. Blogs • Humanize your business • Give your target market information • Drive traffic to your website • Build your organizations credibility and become a expert resource • Benjamin Franklin Plumbing • Wordpress
- 8. Website • Simple design • Easy to use • Link to blog and social media • Wordpress • Go Daddy
- 9. Email Marketing • Develop a database and continue to build it • Always provide opportunity to opt-in on website • Mail Chimp • Constant Contact
- 10. Media • Radio • TV • Print • Other • Billboard, Indoor, Web, etc. • Don’t buy it just because it’s cheap!
- 11. Billboards • Atomic Billboards Andover, Chanute, Dodge City, Great Bend, Larnerd, Liberal, McPherson, Mulvane, Pittsburg, Wichita • Flip Hound • Fliphound Tour
- 12. Print Collateral Business Cards & Brochures • Professional appearance • Consistent look Postcards • Have a specific purpose • Be eye-catching
- 13. Public Relations • News releases • Media relations
- 14. Other Public Awareness Look for opportunities that are affordable and reach your target audience • Submit your organization info to directories Craigslist Pinterest • Driveways • Landscaping
- 15. Events Presentations Host free seminars Tradeshows Job Fairs Health Fairs Parades Festivals
- 16. Community Calendars • TV Stations • Radio Stations • Newspapers • Chamber of Commerce • Travel & Tourism • Online Calendars
- 17. Networking • Rotary • Toastmasters • Lions Club • Chambers of Commerce • Business Associations • And more……
- 18. Questions? Thanks for Attending! Cindy Miles onashoestringmarketing@gmail.com