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  • 1. 3
  • 2. Why Ideate 4
  • 3. Why Ideate Ideas Decisions 5
  • 4. Why Ideate
  • 5. Why Ideate
  • 6. Why IdeateInnovation Potential Power of Groups 8
  • 7. What is IdeateBrainstormingBodystormingAnalogous SituationsCrowd SourcingInspiration Field Work 9
  • 8. How To Brainstorm Brainstorming 10
  • 9. How To Brainstorm: Rules Go for Quantity Headline Wild Ideas Defer Judgment Build of the Ideas of Others One Conversation at a Time Stay on Topic Be Visual 11
  • 10. How To Brainstorm: RulesInnovation Potential Go for Quantity Headline Wild Ideas Defer Judgment Build of the Ideas of Others One Conversation at a Time Stay on Topic Be VisualPower of Groups 11
  • 11. How To Stoke Improv Make Each Other Look Good! Be Attentiveand Responsive 16
  • 12. How To Brainstorm How to get our kindergarten niece to eat her vegetables 17
  • 13. How To Brainstorm How to be sustainable 18
  • 14. How To Make “How Might We’s” Short statements built off of a POV that launch Brainstorms 19
  • 15. How To Make “How Might We’s” Short statements built off of a POV that launch Brainstorms How to be sustainable 19
  • 16. How To Make “How Might We’s” Short statements built off of a POV that launch Brainstorms How to be sustainableAn overworked husband needs to feelgood about recycling because whenthings pile up he feels behind 19
  • 17. How To Make “How Might We’s”An overworked husband needs to feelgood about recycling because whenthings pile up he feels behind 20
  • 18. How To Make “How Might We’s”An overworked husband needs to feelgood about recycling because whenthings pile up he feels behindHow might we reduce the size of recycling pile?How might we make him feel less overworked?How might we celebrate his successes?How might we help him feel less behind?If he feels behind, what could be like a tutor? 20
  • 19. How To Make “How Might We’s”Nostalgic Nola needs to share her pastvictories with new co-workers becausefor her, work lunch is a proving ground. 21
  • 20. How To Facilitate BrainstormsBe Mindful of EnergyChoose your SpacePlay with Constraints 22
  • 21. How To Facilitate BrainstormsBe Mindful of EnergyChoose your SpacePlay with ConstraintsSet  /me  limits  for  each  “how  might  we”Next  10  ideas  must  cost  over  $1  millionCreate  a  new  “how  might  we’s”  based  on  hot  topic 22
  • 22. How To Brainstorm How to make the d.school easier to find 23
  • 23. How To BrainstormStateStokeStorm 24
  • 24. How To BrainstormState How Might WeStoke StokeStorm Brainstorm 24
  • 25. How To Brainstorm: Rules Go for Quantity Headline Wild Ideas Defer Judgment Build of the Ideas of Others One Conversation at a Time Stay on Topic Be Visual 37