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Cirip.eu - Microblogging for Interactive Marketing
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Cirip.eu - Microblogging for Interactive Marketing



http://cirip.eu was a finalist project at http://Seedcamp.com Zagreb, Febr 11, 2010

http://cirip.eu was a finalist project at http://Seedcamp.com Zagreb, Febr 11, 2010



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Cirip.eu - Microblogging for Interactive Marketing Cirip.eu - Microblogging for Interactive Marketing Presentation Transcript

  • Carmen Holotescu Director Timsoft http://cirip.ro/u/cami13 Cristian Armeana Project Manager http://cirip.ro/u/cip Zagreb February, 11 2009 Cirip.eu - Microblogging for Interactive Marketing A shocking show about differences, acceptance and love! The Roosevelt Square, on Sunday, at 7pm. We are waiting for you at National Theatre.
  • photo: http://www.heikkironkko.com/images/yolehti_jaiku.jpg Microblogging as a marketing tool is a top trend, but the existing platforms lack the instruments to organize specific campaigns and measure the impact.
    • 7000 users Cirip +
    • 4000 members of marketing groups
    • - interface in Romanian, English, German
    Cirip.eu - a microblogging platform specially designed for education and business; launched in March, 2008, by Timsoft - a Romanian company specialized in eLearning and mobile applications; Cirip – Timsoft spin off
  • Facilities Cirip.eu (1)
    • public and private groups (courses for universities/LLL, trainings for companies, projects, events, internal communication, service, family, hobby)
    • business groups (companies, organizations, politicians, artists)
    • polls , quizzes – online or via SMS
    • feeds monitoring (sites/blogs/social networks/search feeds)
    • statistics, visualizations, tags, real-time wall.
  • multimedia objects embedded in messages (information/communication flow): - livestreaming, - images ( flickr, tinypic ), - audio ( eok, trilulilu, deezer, blip.fm, vocaroo, mp3 ), - (live) video ( youtube, dotsub, vimeo, seesmic, screencastle, screenjelly, screenr ), - presentations ( slideshare, capzles, voicethread, flowgram, photopeach, picasa, notaland, prezi, diagrammr, mindmeister, mindomo ), - documents ( odf, odt, pdf, doc, xls, txt, ppt ) Facilities Cirip.eu (2)
  • Solution: - cheap, - flexible, - accessible, - performant, - customizable. Clients : companies/organisations, communities/groups, education, politicians, artists, doctors, sport teams, media, banks, etc. Members : join via SMS, online, also clients can be imported. Continuous interaction , feedback, history in online group – monitored online/SMS. SMS Campaigns for people who confirmed their interest. Facilities for micro-payments, mobile ticketing, mobile coupons . Live interaction during events: livestreaming, messages, polls, real-time wall. Business groups for Interactive Marketing
  • interaction: online, SMS, mobile, apps messages: text, images, audio, (live) video, presentations, files livestreaming during shows, events widget, export notes on blog, wall display
  • Administration/monitor panel for a business group SMS campaigns for promotion/mobile coupons are launched for easily personalized members' lists.
  • Polls Live feedback la http://www.cirip.ro/sondaje/4 la http://www.cirip.ro/sondaj/23 Your opinions about this show are welcome: SMS 1210 with the text teatrutm your_opinion or online at http://cirip.ro/pro/teatrutm Quizzes for contests/ promotions Which show had the premiere last week? Send SMS to 1210: q a - Piata Roosevelt q b - Offside q c - Norii
  • la http://www.cirip.ro/sondaje/4 la http://www.cirip.ro/sondaj/23 Training for companies, private groups for internal communication, best cases sharing Message at http://www.cirip.ro/status/2316514
    • Premium accounts for SMS campaigns
    • Advertising for companies:
      • on Cirip.eu site
      • included in widgets
      • real-time wall during events
    • Specific features implementation:
      • mobile coupons/booking,
      • online/mobile payment
    • Model extended to European market – now only Romanian operators are included
    Our Business Model
  • Thank you! We are waiting for your comments, feedback, collaboration.