Cirip.eu - Microblogging for Interactive Marketing
Carmen Holotescu Director Timsoft http://cirip.ro/u/cami13 Cristian Armeana Project Manager http://cirip.ro/u/cip Zagreb February, 11 2009 Cirip.eu - Microblogging for Interactive Marketing A shocking show about differences, acceptance and love! The Roosevelt Square, on Sunday, at 7pm. We are waiting for you at National Theatre.
photo: http://www.heikkironkko.com/images/yolehti_jaiku.jpg Microblogging as a marketing tool is a top trend, but the existing platforms lack the instruments to organize specific campaigns and measure the impact.
<ul><li>7000 users Cirip + </li></ul><ul><li>4000 members of marketing groups </li></ul><ul><li>- interface in Romanian, English, German </li></ul>Cirip.eu - a microblogging platform specially designed for education and business; launched in March, 2008, by Timsoft - a Romanian company specialized in eLearning and mobile applications; Cirip – Timsoft spin off
Facilities Cirip.eu (1) <ul><li>public and private groups (courses for universities/LLL, trainings for companies, projects, events, internal communication, service, family, hobby) </li></ul><ul><li>business groups (companies, organizations, politicians, artists) </li></ul><ul><li>polls , quizzes – online or via SMS </li></ul><ul><li>feeds monitoring (sites/blogs/social networks/search feeds) </li></ul><ul><li>statistics, visualizations, tags, real-time wall. </li></ul>
Solution: - cheap, - flexible, - accessible, - performant, - customizable. Clients : companies/organisations, communities/groups, education, politicians, artists, doctors, sport teams, media, banks, etc. Members : join via SMS, online, also clients can be imported. Continuous interaction , feedback, history in online group – monitored online/SMS. SMS Campaigns for people who confirmed their interest. Facilities for micro-payments, mobile ticketing, mobile coupons . Live interaction during events: livestreaming, messages, polls, real-time wall. Business groups for Interactive Marketing
Administration/monitor panel for a business group SMS campaigns for promotion/mobile coupons are launched for easily personalized members' lists.
Polls Live feedback la http://www.cirip.ro/sondaje/4 la http://www.cirip.ro/sondaj/23 Your opinions about this show are welcome: SMS 1210 with the text teatrutm your_opinion or online at http://cirip.ro/pro/teatrutm Quizzes for contests/ promotions Which show had the premiere last week? Send SMS to 1210: q a - Piata Roosevelt q b - Offside q c - Norii
la http://www.cirip.ro/sondaje/4 la http://www.cirip.ro/sondaj/23 Training for companies, private groups for internal communication, best cases sharing Message at http://www.cirip.ro/status/2316514
<ul><li>Premium accounts for SMS campaigns </li></ul><ul><li>Advertising for companies: </li></ul><ul><ul><li>on Cirip.eu site </li></ul></ul><ul><ul><li>included in widgets </li></ul></ul><ul><ul><li>real-time wall during events </li></ul></ul><ul><li>Specific features implementation: </li></ul><ul><ul><li>mobile coupons/booking, </li></ul></ul><ul><ul><li>online/mobile payment </li></ul></ul><ul><li>Model extended to European market – now only Romanian operators are included </li></ul>Our Business Model
Thank you! We are waiting for your comments, feedback, collaboration.