- Microblogging for Interactive Marketing


Published on was a finalist project at Zagreb, Febr 11, 2010

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  1. 1. Carmen Holotescu Director Timsoft Cristian Armeana Project Manager Zagreb February, 11 2009 - Microblogging for Interactive Marketing A shocking show about differences, acceptance and love! The Roosevelt Square, on Sunday, at 7pm. We are waiting for you at National Theatre.
  2. 2. photo: Microblogging as a marketing tool is a top trend, but the existing platforms lack the instruments to organize specific campaigns and measure the impact.
  3. 3. <ul><li>7000 users Cirip + </li></ul><ul><li>4000 members of marketing groups </li></ul><ul><li>- interface in Romanian, English, German </li></ul> - a microblogging platform specially designed for education and business; launched in March, 2008, by Timsoft - a Romanian company specialized in eLearning and mobile applications; Cirip – Timsoft spin off
  4. 4. Facilities (1) <ul><li>public and private groups (courses for universities/LLL, trainings for companies, projects, events, internal communication, service, family, hobby) </li></ul><ul><li>business groups (companies, organizations, politicians, artists) </li></ul><ul><li>polls , quizzes – online or via SMS </li></ul><ul><li>feeds monitoring (sites/blogs/social networks/search feeds) </li></ul><ul><li>statistics, visualizations, tags, real-time wall. </li></ul>
  5. 5. multimedia objects embedded in messages (information/communication flow): - livestreaming, - images ( flickr, tinypic ), - audio ( eok, trilulilu, deezer,, vocaroo, mp3 ), - (live) video ( youtube, dotsub, vimeo, seesmic, screencastle, screenjelly, screenr ), - presentations ( slideshare, capzles, voicethread, flowgram, photopeach, picasa, notaland, prezi, diagrammr, mindmeister, mindomo ), - documents ( odf, odt, pdf, doc, xls, txt, ppt ) Facilities (2)
  6. 6. Solution: - cheap, - flexible, - accessible, - performant, - customizable. Clients : companies/organisations, communities/groups, education, politicians, artists, doctors, sport teams, media, banks, etc. Members : join via SMS, online, also clients can be imported. Continuous interaction , feedback, history in online group – monitored online/SMS. SMS Campaigns for people who confirmed their interest. Facilities for micro-payments, mobile ticketing, mobile coupons . Live interaction during events: livestreaming, messages, polls, real-time wall. Business groups for Interactive Marketing
  7. 7. interaction: online, SMS, mobile, apps messages: text, images, audio, (live) video, presentations, files livestreaming during shows, events widget, export notes on blog, wall display
  8. 8. Administration/monitor panel for a business group SMS campaigns for promotion/mobile coupons are launched for easily personalized members' lists.
  9. 9. Polls Live feedback la la Your opinions about this show are welcome: SMS 1210 with the text teatrutm your_opinion or online at Quizzes for contests/ promotions Which show had the premiere last week? Send SMS to 1210: q a - Piata Roosevelt q b - Offside q c - Norii
  10. 10. la la Training for companies, private groups for internal communication, best cases sharing Message at
  11. 11. <ul><li>Premium accounts for SMS campaigns </li></ul><ul><li>Advertising for companies: </li></ul><ul><ul><li>on site </li></ul></ul><ul><ul><li>included in widgets </li></ul></ul><ul><ul><li>real-time wall during events </li></ul></ul><ul><li>Specific features implementation: </li></ul><ul><ul><li>mobile coupons/booking, </li></ul></ul><ul><ul><li>online/mobile payment </li></ul></ul><ul><li>Model extended to European market – now only Romanian operators are included </li></ul>Our Business Model
  12. 12. Thank you! We are waiting for your comments, feedback, collaboration.