0
GOOD VS. GREAT DESIGN
                        CAMERONMOLL.COM @CAMERONMOLL
youtube.com/watch?v=q-RLqLx1iYI
embracethis.co.uk
“   Do we really need a simple definition of
    design or should we accept that design
         is too complex a matter t...
I COULD + YEAH, BUT
MODERN ART = DO THAT YOU DIDN’T



           morenewmath.com/69/modern-art/
“GREAT” DESIGN
   ...solicits strong emotional response
   ...justifies its creation
   ...inspires other designers
I



NECESSITY VS. PASSION
“   Nothing great in the world has ever been
        accomplished without passion.
                                       ...
CSS MASTERY
drp.ly/129B4R
MOBILE WEB DESIGN
mobilewebbook.com
TYPE CITY
veer.com/ideas/typecity/
SALT LAKE POSTER
drp.ly/18ZF6R
LIBRO DI
M. GIOVAMBATTISTA PALATINO
archive.org/stream/librodimgiovamba00pala
philco man.com/cameron-moll-colosseo-ipad-martian-giveaway.html
MY CANON 7D SETUP
flic.kr/p/7FFcrV
colosseotype.com
LESSON IN A TWEET

Satisfy your passions, whether on the clock or off.
II



STARTER VS. FINISHER
EUSTRESS
  “YOO-STRESS”




wikipedia.org/wiki/Eustress
“  More powerful than the obstacles
 around us are the obstacles within us.
The most potent forces that kill off new
     ...
TEUXDEUX
teuxdeux.com
ANXIETY
anxietyapp.com
NETVIBES
netvibes.com
SORTED FOR IPAD
drp.ly/18NxeE
LESSON IN A TWEET

Be a finisher. The world has enough starters.
III



REDUCTION VS. ORGANIZATION
“   simplicity   ”
“   The simplest way to achieve simplicity is
         through thoughtful reduction.
                                     ...
AIRBUS A380
drp.ly/122a52
Aoccdrnig to rscheearch at Cmabrigde
uinervtisy, it deosn't mttaer waht oredr
the ltteers in a wrod are, the olny
iprmoetn...
Reply ABOVE THIS LINE to add a comment to this message
Re: VisualTHIS LINE to add a the art to this message not
Reply ABOV...
Reply ABOVE THIS LINE to add a comment to this message
Re: VisualTHIS LINE to add a the art to this message not
Reply ABOV...
LESSON IN A TWEET

Great hierarchy isn’t always achieved by eliminating
complexity, but by managing it.
IV



INFLUENCE VS. INSPIRATION
INFLUENCE IS BORROWED.
LOGOPOND
logopond.com
THE DIELINE
thedieline.com
CSS MANIA
cssmania.com
NOTE & POINT
noteandpoint.com
CSS IPHONE
cssiphone.com
FIRST & 20
firstand20.com
HTML5 GALLERY
html5gallery.com
PRINT FANCY
printfancy.com
DRIBBBLE
dribbble.com
INSPIRATION IS EARNED.
jonrawlinson.com
V-LOCK
yankodesign.com/2010/04/21/never-miss-the-key-hole/
JOHN, PAUL, GEORGE & BEN
amazon.com/reader/0786848936
HENNESSEY VENOM GT
hennesseyperformance.com
RAINBOW IN YOUR HAND
masa-ka.com/html/rainbow.html
IRETROPHONE BASE
     un.cr/289
DODO CASE
dodocase.com
INFLUENCE happens when you’re looking for it.
INSPIRATION happens when you’re not.
INSPIRATION
  ...is different for everyone
  ...can’t be scheduled
  ...is elusive
“                              ”
       It’s different for everyone.

Then don’t worry about what works for
  them. Find o...
ted.com/talks/stefan_sagmeister_the_power_of_time_o .html
MICHAEL BIERUT



   vimeo.com/9084072
“                        ”
           It can’t be scheduled.

Then create opportunities to increase your
         chances ...
“Whoever sheds the blood of man by man shall his blood be shed.”
A        B       C
                                      C’            B’       A’
“Whoever sheds the blood of man
       ...
Fallen.
In silence we ponder
Momentarily.
Years fail to wash away
Memories that stain the walls of yesterday.
What are ey ...
Fallen.     POSTURE
In silence we ponder
Momentarily.          TIME
Years fail to wash away    PERPETUANCE
Memories that s...
“   Instinct … is largely memory in disguise.
      It works quite well when it is trained,
             and poorly otherw...
drp.ly/18Iwaf
“               ”
          It’s elusive.

Then have a plan to capture it.
IPAD SKETCHBOOK
                            pixelpads.com

                                              MOLESKINE
       ...
EPSON WORKFORCE 1100
drp.ly/126g
+
YAFA POQUITO PEN                    VICTORINOX WALLET
yafa.com/yafapen/Poquito.html           swissarmy.com
Screen: Simplenote




     simplenoteapp.com
LESSON IN A TWEET

Influence is borrowed, inspiration is earned. Create
opportunities to earn it, and have a plan to captu...
V



CREATIVE DRIVE VS. CREATIVE PAUSE
NASAIMAGES.COM
AEROSPACE AMERICA        WHEN WE LEFT EARTH
   drp.ly/11eu2d (PDF)      drp.ly/11es7z (iTunes)
CREATIVE PAUSE
 The shift from being fully engaged in a
 creative activity to being passively
 engaged (or disengaged alto...
BED                 BATH                 BUS
Z GALLERIE MARBELLA   BOSSINI AQUAVOLO   SHEER AWESOMENESS
SHOWERING AS A CREATIVE MODEL
  Distractions are minimized
  Body is engaged in monotony, mind is free
  Environment is ch...
DIVE SLATE
scuba.com
LESSON IN A TWEET

Schedule deliberate pauses from work that free the mind and
invite new thinking. Capture what comes of ...
VI



SOLUTIONS VS. PROBLEMS
WENGER GIANT KNIFE
wengerna.com/giant-knife-16999
IPHONE-TO-IPAD CONVERSION
        drp.ly/10f94S
drp.ly/11SOfr
iCAT
drp.ly/18IB71
FANNYCAT
drp.ly/18IFm
TIM BROWN
drp.ly/108g69
LESSON IN A TWEET

The solution you create is only as strong as the problem
you've defined.
VII



DON’T STOP BELIEVIN’
LESSON IN A TWEET

“What did you leave on your desk today?” —Laurie Makela
THANKS.
CAMERONMOLL.COM/SPEAKING/GOODGREATER




FONT FAMILIES
EF TV NORD CONDENSED, GOTHAM, P22 CEZANNE PRO, ADOBE GARAMO...
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Upcoming SlideShare
Loading in...5
×

Good vs. Great Design

44,995

Published on

What's makes the difference between good and great design? Or for that matter, between good and great designers?

I don't pretend to know the answer. I've been designing for 10+ years and I still don't consider myself a great designer. What this presentation offers, however, are a few principles I've learned along the path to becoming a great designer.

Published in: Design, Technology, Business
16 Comments
229 Likes
Statistics
Notes
No Downloads
Views
Total Views
44,995
On Slideshare
0
From Embeds
0
Number of Embeds
20
Actions
Shares
0
Downloads
4,696
Comments
16
Likes
229
Embeds 0
No embeds

No notes for slide

Transcript of "Good vs. Great Design"

  1. 1. GOOD VS. GREAT DESIGN CAMERONMOLL.COM @CAMERONMOLL
  2. 2. youtube.com/watch?v=q-RLqLx1iYI
  3. 3. embracethis.co.uk
  4. 4. “ Do we really need a simple definition of design or should we accept that design is too complex a matter to be summarised in less than a book? BRYAN LAWSON, HOW DESIGNERS THINK ”
  5. 5. I COULD + YEAH, BUT MODERN ART = DO THAT YOU DIDN’T morenewmath.com/69/modern-art/
  6. 6. “GREAT” DESIGN ...solicits strong emotional response ...justifies its creation ...inspires other designers
  7. 7. I NECESSITY VS. PASSION
  8. 8. “ Nothing great in the world has ever been accomplished without passion. ” CHRISTIAN FRIEDRICH HEBBEL
  9. 9. CSS MASTERY drp.ly/129B4R
  10. 10. MOBILE WEB DESIGN mobilewebbook.com
  11. 11. TYPE CITY veer.com/ideas/typecity/
  12. 12. SALT LAKE POSTER drp.ly/18ZF6R
  13. 13. LIBRO DI M. GIOVAMBATTISTA PALATINO archive.org/stream/librodimgiovamba00pala
  14. 14. philco man.com/cameron-moll-colosseo-ipad-martian-giveaway.html
  15. 15. MY CANON 7D SETUP flic.kr/p/7FFcrV
  16. 16. colosseotype.com
  17. 17. LESSON IN A TWEET Satisfy your passions, whether on the clock or off.
  18. 18. II STARTER VS. FINISHER
  19. 19. EUSTRESS “YOO-STRESS” wikipedia.org/wiki/Eustress
  20. 20. “ More powerful than the obstacles around us are the obstacles within us. The most potent forces that kill off new ideas are our own limitations. SCOTT BELSKY, MAKING IDEAS HAPPEN ”
  21. 21. TEUXDEUX teuxdeux.com
  22. 22. ANXIETY anxietyapp.com
  23. 23. NETVIBES netvibes.com
  24. 24. SORTED FOR IPAD drp.ly/18NxeE
  25. 25. LESSON IN A TWEET Be a finisher. The world has enough starters.
  26. 26. III REDUCTION VS. ORGANIZATION
  27. 27. “ simplicity ”
  28. 28. “ The simplest way to achieve simplicity is through thoughtful reduction. ” JOHN MAEDA, THE LAWS OF SIMPLICITY
  29. 29. AIRBUS A380 drp.ly/122a52
  30. 30. Aoccdrnig to rscheearch at Cmabrigde uinervtisy, it deosn't mttaer waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteres are at the rghit pclae. The rset can be a tatol mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae we do not raed ervey lteter by it slef but the wrod as a wlohe. mrc-cbu.cam.ac.uk/people/matt.davis/Cmabrigde/
  31. 31. Reply ABOVE THIS LINE to add a comment to this message Re: VisualTHIS LINE to add a the art to this message not Reply ABOVE hierarchy is comment of managing, eliminating to Acme Sprint Phase 1 Creative (Acme Industries LLC) Message posted Project: Acme Sprint Phase 1 Creative Company: Acme Industries LLC Cameron Moll said: Cameron Moll commented on the message: Visual hierarchy is the art of managing, not eliminating Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that Unfortunately, in my experience working with many visual hierarchy is one of the most ignored and underutilized other experienced and novice designers, it has principles of design. We would do well as design craftsmen to become clear that visual hierarchy is one of the most thoroughly study and apply the principle of visual hierarchy. ignored and underutilized principles of design. We v See Good vs. Greatdesign craftsmen to thoroughly would do well as Design. study and apply the principle of visual hierarchy. See Good vs. Great Design. Stop receiving emails when comments are posted to this message Stop receiving emails when comments are posted to this message
  32. 32. Reply ABOVE THIS LINE to add a comment to this message Re: VisualTHIS LINE to add a the art to this message not Reply ABOVE hierarchy is comment of managing, eliminating to Acme Sprint Phase 1 Creative (Acme Industries LLC) Message posted Project: Acme Sprint Phase 1 Creative Company: Acme Industries LLC Cameron Moll said: Cameron Moll commented on the message: Visual hierarchy is the art of managing, not eliminating Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that Unfortunately, in my experience working with many visual hierarchy is one of the most ignored and underutilized other experienced and novice designers, it has principles of design. We would do well as design craftsmen to become clear that visual hierarchy is one of the most thoroughly study and apply the principle of visual hierarchy. ignored and underutilized principles of design. We v See Good vs. Greatdesign craftsmen to thoroughly would do well as Design. study and apply the principle of visual hierarchy. See Good vs. Great Design. Stop receiving emails when comments are posted to this message Stop receiving emails when comments are posted to this message
  33. 33. LESSON IN A TWEET Great hierarchy isn’t always achieved by eliminating complexity, but by managing it.
  34. 34. IV INFLUENCE VS. INSPIRATION
  35. 35. INFLUENCE IS BORROWED.
  36. 36. LOGOPOND logopond.com
  37. 37. THE DIELINE thedieline.com
  38. 38. CSS MANIA cssmania.com
  39. 39. NOTE & POINT noteandpoint.com
  40. 40. CSS IPHONE cssiphone.com
  41. 41. FIRST & 20 firstand20.com
  42. 42. HTML5 GALLERY html5gallery.com
  43. 43. PRINT FANCY printfancy.com
  44. 44. DRIBBBLE dribbble.com
  45. 45. INSPIRATION IS EARNED.
  46. 46. jonrawlinson.com
  47. 47. V-LOCK yankodesign.com/2010/04/21/never-miss-the-key-hole/
  48. 48. JOHN, PAUL, GEORGE & BEN amazon.com/reader/0786848936
  49. 49. HENNESSEY VENOM GT hennesseyperformance.com
  50. 50. RAINBOW IN YOUR HAND masa-ka.com/html/rainbow.html
  51. 51. IRETROPHONE BASE un.cr/289
  52. 52. DODO CASE dodocase.com
  53. 53. INFLUENCE happens when you’re looking for it. INSPIRATION happens when you’re not.
  54. 54. INSPIRATION ...is different for everyone ...can’t be scheduled ...is elusive
  55. 55. “ ” It’s different for everyone. Then don’t worry about what works for them. Find out what works for you.
  56. 56. ted.com/talks/stefan_sagmeister_the_power_of_time_o .html
  57. 57. MICHAEL BIERUT vimeo.com/9084072
  58. 58. “ ” It can’t be scheduled. Then create opportunities to increase your chances for inspiration.
  59. 59. “Whoever sheds the blood of man by man shall his blood be shed.”
  60. 60. A B C C’ B’ A’ “Whoever sheds the blood of man by man shall his blood be shed.”
  61. 61. Fallen. In silence we ponder Momentarily. Years fail to wash away Memories that stain the walls of yesterday. What are ey but those we revere? Indelible is the pain Yet greater is the courage Of those who gave the incalculable bequest. What are we but guardians of the legacy now ours? Written in our hearts the memories In perpetuity remain. Forever Will the Fallen Stand.
  62. 62. Fallen. POSTURE In silence we ponder Momentarily. TIME Years fail to wash away PERPETUANCE Memories that stain the walls of yesterday. RECOLLECTION What are ey but those we revere? Indelible is the pain Yet greater is the courage CENTRAL THEME Of those who gave the incalculable bequest. What are we but guardians of the legacy now ours? Written in our hearts the memories RECOLLECTION In perpetuity remain. PERPETUANCE Forever TIME Will the Fallen Stand. POSTURE
  63. 63. “ Instinct … is largely memory in disguise. It works quite well when it is trained, and poorly otherwise. ROBERT BRINGHURST, ” THE ELEMENTS OF TYPOGRAPHIC STYLE
  64. 64. drp.ly/18Iwaf
  65. 65. “ ” It’s elusive. Then have a plan to capture it.
  66. 66. IPAD SKETCHBOOK pixelpads.com MOLESKINE moleskine.com FIELD NOTES MEMO BOOK fieldnotesbrand.com EDWARD TUFTE GRAPH PAPER edwardtufte.com/tufte/posters
  67. 67. EPSON WORKFORCE 1100 drp.ly/126g
  68. 68. + YAFA POQUITO PEN VICTORINOX WALLET yafa.com/yafapen/Poquito.html swissarmy.com
  69. 69. Screen: Simplenote simplenoteapp.com
  70. 70. LESSON IN A TWEET Influence is borrowed, inspiration is earned. Create opportunities to earn it, and have a plan to capture it.
  71. 71. V CREATIVE DRIVE VS. CREATIVE PAUSE
  72. 72. NASAIMAGES.COM
  73. 73. AEROSPACE AMERICA WHEN WE LEFT EARTH drp.ly/11eu2d (PDF) drp.ly/11es7z (iTunes)
  74. 74. CREATIVE PAUSE The shift from being fully engaged in a creative activity to being passively engaged (or disengaged altogether).
  75. 75. BED BATH BUS Z GALLERIE MARBELLA BOSSINI AQUAVOLO SHEER AWESOMENESS
  76. 76. SHOWERING AS A CREATIVE MODEL Distractions are minimized Body is engaged in monotony, mind is free Environment is changed
  77. 77. DIVE SLATE scuba.com
  78. 78. LESSON IN A TWEET Schedule deliberate pauses from work that free the mind and invite new thinking. Capture what comes of it.
  79. 79. VI SOLUTIONS VS. PROBLEMS
  80. 80. WENGER GIANT KNIFE wengerna.com/giant-knife-16999
  81. 81. IPHONE-TO-IPAD CONVERSION drp.ly/10f94S
  82. 82. drp.ly/11SOfr
  83. 83. iCAT drp.ly/18IB71
  84. 84. FANNYCAT drp.ly/18IFm
  85. 85. TIM BROWN drp.ly/108g69
  86. 86. LESSON IN A TWEET The solution you create is only as strong as the problem you've defined.
  87. 87. VII DON’T STOP BELIEVIN’
  88. 88. LESSON IN A TWEET “What did you leave on your desk today?” —Laurie Makela
  89. 89. THANKS. CAMERONMOLL.COM/SPEAKING/GOODGREATER FONT FAMILIES EF TV NORD CONDENSED, GOTHAM, P22 CEZANNE PRO, ADOBE GARAMOND PRO CAMERONMOLL.COM @CAMERONMOLL
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×