Good vs. Great Design

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What's makes the difference between good and great design? Or for that matter, between good and great designers? …

What's makes the difference between good and great design? Or for that matter, between good and great designers?

I don't pretend to know the answer. I've been designing for 10+ years and I still don't consider myself a great designer. What this presentation offers, however, are a few principles I've learned along the path to becoming a great designer.

More in: Design , Technology , Business
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  • 1. GOOD VS. GREAT DESIGN CAMERONMOLL.COM @CAMERONMOLL
  • 2. youtube.com/watch?v=q-RLqLx1iYI
  • 3. embracethis.co.uk
  • 4. “ Do we really need a simple definition of design or should we accept that design is too complex a matter to be summarised in less than a book? BRYAN LAWSON, HOW DESIGNERS THINK ”
  • 5. I COULD + YEAH, BUT MODERN ART = DO THAT YOU DIDN’T morenewmath.com/69/modern-art/
  • 6. “GREAT” DESIGN ...solicits strong emotional response ...justifies its creation ...inspires other designers
  • 7. I NECESSITY VS. PASSION
  • 8. “ Nothing great in the world has ever been accomplished without passion. ” CHRISTIAN FRIEDRICH HEBBEL
  • 9. CSS MASTERY drp.ly/129B4R
  • 10. MOBILE WEB DESIGN mobilewebbook.com
  • 11. TYPE CITY veer.com/ideas/typecity/
  • 12. SALT LAKE POSTER drp.ly/18ZF6R
  • 13. LIBRO DI M. GIOVAMBATTISTA PALATINO archive.org/stream/librodimgiovamba00pala
  • 14. philco man.com/cameron-moll-colosseo-ipad-martian-giveaway.html
  • 15. MY CANON 7D SETUP flic.kr/p/7FFcrV
  • 16. colosseotype.com
  • 17. LESSON IN A TWEET Satisfy your passions, whether on the clock or off.
  • 18. II STARTER VS. FINISHER
  • 19. EUSTRESS “YOO-STRESS” wikipedia.org/wiki/Eustress
  • 20. “ More powerful than the obstacles around us are the obstacles within us. The most potent forces that kill off new ideas are our own limitations. SCOTT BELSKY, MAKING IDEAS HAPPEN ”
  • 21. TEUXDEUX teuxdeux.com
  • 22. ANXIETY anxietyapp.com
  • 23. NETVIBES netvibes.com
  • 24. SORTED FOR IPAD drp.ly/18NxeE
  • 25. LESSON IN A TWEET Be a finisher. The world has enough starters.
  • 26. III REDUCTION VS. ORGANIZATION
  • 27. “ simplicity ”
  • 28. “ The simplest way to achieve simplicity is through thoughtful reduction. ” JOHN MAEDA, THE LAWS OF SIMPLICITY
  • 29. AIRBUS A380 drp.ly/122a52
  • 30. Aoccdrnig to rscheearch at Cmabrigde uinervtisy, it deosn't mttaer waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteres are at the rghit pclae. The rset can be a tatol mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae we do not raed ervey lteter by it slef but the wrod as a wlohe. mrc-cbu.cam.ac.uk/people/matt.davis/Cmabrigde/
  • 31. Reply ABOVE THIS LINE to add a comment to this message Re: VisualTHIS LINE to add a the art to this message not Reply ABOVE hierarchy is comment of managing, eliminating to Acme Sprint Phase 1 Creative (Acme Industries LLC) Message posted Project: Acme Sprint Phase 1 Creative Company: Acme Industries LLC Cameron Moll said: Cameron Moll commented on the message: Visual hierarchy is the art of managing, not eliminating Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that Unfortunately, in my experience working with many visual hierarchy is one of the most ignored and underutilized other experienced and novice designers, it has principles of design. We would do well as design craftsmen to become clear that visual hierarchy is one of the most thoroughly study and apply the principle of visual hierarchy. ignored and underutilized principles of design. We v See Good vs. Greatdesign craftsmen to thoroughly would do well as Design. study and apply the principle of visual hierarchy. See Good vs. Great Design. Stop receiving emails when comments are posted to this message Stop receiving emails when comments are posted to this message
  • 32. Reply ABOVE THIS LINE to add a comment to this message Re: VisualTHIS LINE to add a the art to this message not Reply ABOVE hierarchy is comment of managing, eliminating to Acme Sprint Phase 1 Creative (Acme Industries LLC) Message posted Project: Acme Sprint Phase 1 Creative Company: Acme Industries LLC Cameron Moll said: Cameron Moll commented on the message: Visual hierarchy is the art of managing, not eliminating Unfortunately, in my experience working with many other experienced and novice designers, it has become clear that Unfortunately, in my experience working with many visual hierarchy is one of the most ignored and underutilized other experienced and novice designers, it has principles of design. We would do well as design craftsmen to become clear that visual hierarchy is one of the most thoroughly study and apply the principle of visual hierarchy. ignored and underutilized principles of design. We v See Good vs. Greatdesign craftsmen to thoroughly would do well as Design. study and apply the principle of visual hierarchy. See Good vs. Great Design. Stop receiving emails when comments are posted to this message Stop receiving emails when comments are posted to this message
  • 33. LESSON IN A TWEET Great hierarchy isn’t always achieved by eliminating complexity, but by managing it.
  • 34. IV INFLUENCE VS. INSPIRATION
  • 35. INFLUENCE IS BORROWED.
  • 36. LOGOPOND logopond.com
  • 37. THE DIELINE thedieline.com
  • 38. CSS MANIA cssmania.com
  • 39. NOTE & POINT noteandpoint.com
  • 40. CSS IPHONE cssiphone.com
  • 41. FIRST & 20 firstand20.com
  • 42. HTML5 GALLERY html5gallery.com
  • 43. PRINT FANCY printfancy.com
  • 44. DRIBBBLE dribbble.com
  • 45. INSPIRATION IS EARNED.
  • 46. jonrawlinson.com
  • 47. V-LOCK yankodesign.com/2010/04/21/never-miss-the-key-hole/
  • 48. JOHN, PAUL, GEORGE & BEN amazon.com/reader/0786848936
  • 49. HENNESSEY VENOM GT hennesseyperformance.com
  • 50. RAINBOW IN YOUR HAND masa-ka.com/html/rainbow.html
  • 51. IRETROPHONE BASE un.cr/289
  • 52. DODO CASE dodocase.com
  • 53. INFLUENCE happens when you’re looking for it. INSPIRATION happens when you’re not.
  • 54. INSPIRATION ...is different for everyone ...can’t be scheduled ...is elusive
  • 55. “ ” It’s different for everyone. Then don’t worry about what works for them. Find out what works for you.
  • 56. ted.com/talks/stefan_sagmeister_the_power_of_time_o .html
  • 57. MICHAEL BIERUT vimeo.com/9084072
  • 58. “ ” It can’t be scheduled. Then create opportunities to increase your chances for inspiration.
  • 59. “Whoever sheds the blood of man by man shall his blood be shed.”
  • 60. A B C C’ B’ A’ “Whoever sheds the blood of man by man shall his blood be shed.”
  • 61. Fallen. In silence we ponder Momentarily. Years fail to wash away Memories that stain the walls of yesterday. What are ey but those we revere? Indelible is the pain Yet greater is the courage Of those who gave the incalculable bequest. What are we but guardians of the legacy now ours? Written in our hearts the memories In perpetuity remain. Forever Will the Fallen Stand.
  • 62. Fallen. POSTURE In silence we ponder Momentarily. TIME Years fail to wash away PERPETUANCE Memories that stain the walls of yesterday. RECOLLECTION What are ey but those we revere? Indelible is the pain Yet greater is the courage CENTRAL THEME Of those who gave the incalculable bequest. What are we but guardians of the legacy now ours? Written in our hearts the memories RECOLLECTION In perpetuity remain. PERPETUANCE Forever TIME Will the Fallen Stand. POSTURE
  • 63. “ Instinct … is largely memory in disguise. It works quite well when it is trained, and poorly otherwise. ROBERT BRINGHURST, ” THE ELEMENTS OF TYPOGRAPHIC STYLE
  • 64. drp.ly/18Iwaf
  • 65. “ ” It’s elusive. Then have a plan to capture it.
  • 66. IPAD SKETCHBOOK pixelpads.com MOLESKINE moleskine.com FIELD NOTES MEMO BOOK fieldnotesbrand.com EDWARD TUFTE GRAPH PAPER edwardtufte.com/tufte/posters
  • 67. EPSON WORKFORCE 1100 drp.ly/126g
  • 68. + YAFA POQUITO PEN VICTORINOX WALLET yafa.com/yafapen/Poquito.html swissarmy.com
  • 69. Screen: Simplenote simplenoteapp.com
  • 70. LESSON IN A TWEET Influence is borrowed, inspiration is earned. Create opportunities to earn it, and have a plan to capture it.
  • 71. V CREATIVE DRIVE VS. CREATIVE PAUSE
  • 72. NASAIMAGES.COM
  • 73. AEROSPACE AMERICA WHEN WE LEFT EARTH drp.ly/11eu2d (PDF) drp.ly/11es7z (iTunes)
  • 74. CREATIVE PAUSE The shift from being fully engaged in a creative activity to being passively engaged (or disengaged altogether).
  • 75. BED BATH BUS Z GALLERIE MARBELLA BOSSINI AQUAVOLO SHEER AWESOMENESS
  • 76. SHOWERING AS A CREATIVE MODEL Distractions are minimized Body is engaged in monotony, mind is free Environment is changed
  • 77. DIVE SLATE scuba.com
  • 78. LESSON IN A TWEET Schedule deliberate pauses from work that free the mind and invite new thinking. Capture what comes of it.
  • 79. VI SOLUTIONS VS. PROBLEMS
  • 80. WENGER GIANT KNIFE wengerna.com/giant-knife-16999
  • 81. IPHONE-TO-IPAD CONVERSION drp.ly/10f94S
  • 82. drp.ly/11SOfr
  • 83. iCAT drp.ly/18IB71
  • 84. FANNYCAT drp.ly/18IFm
  • 85. TIM BROWN drp.ly/108g69
  • 86. LESSON IN A TWEET The solution you create is only as strong as the problem you've defined.
  • 87. VII DON’T STOP BELIEVIN’
  • 88. LESSON IN A TWEET “What did you leave on your desk today?” —Laurie Makela
  • 89. THANKS. CAMERONMOLL.COM/SPEAKING/GOODGREATER FONT FAMILIES EF TV NORD CONDENSED, GOTHAM, P22 CEZANNE PRO, ADOBE GARAMOND PRO CAMERONMOLL.COM @CAMERONMOLL