Sobo 2013 path to growth webinar

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Sobo 2013 path to growth webinar

  1. 1. State of the Business Owner Creating the Perfect Marketing Mix Using Marketing and Technology to Create Sustainable Growth
  2. 2. Presenters Cameron Madill CEO PixelSpoke Liz Davidoff Strategic Partnerships EMyth
  3. 3. Conversation Tweet to #sobo2013 Use the chat feature in GoToWebinar Questions answered throughout, and at the end State of the Business Owner 2013 stateoftheowner.com
  4. 4. About the Study Over 1,700 business owners responded to a 60 question survey in early 2013. Companies from over 80 different countries participated, ranging from sole proprietors to those with hundreds of employees, with an average revenue of $4.7M (US) Statistical analysis was conducted using advanced modeling techniques. State of the Business Owner 2013 stateoftheowner.com
  5. 5. Report, Webinar Recordings & Slides State of the Business Owner 2013 stateoftheowner.com
  6. 6. Think You Know SMB Marketing? State of the Business Owner 2013 stateoftheowner.com
  7. 7. State of the Business Owner 2013 stateoftheowner.com Marketing and Lead Generation 75% of businesses said that their marketing is not producing enough leads to meet their revenue goals
  8. 8. State of the Business Owner 2013 stateoftheowner.com Marketing and Sales Alignment 63% of businesses said that their marketing does not effectively support their sales efforts
  9. 9. State of the Business Owner 2013 stateoftheowner.com Marketing and Technology 61% of businesses said that they are not effectively using digital techniques to create new leads
  10. 10. State of the Business Owner 2013 stateoftheowner.com Marketing and Planning 59% of businesses did not have a written marketing plan
  11. 11. State of the Business Owner 2013 stateoftheowner.com Marketing and Measurement 58% of businesses evaluate the effectiveness of their marketing efforts less than every 90 days
  12. 12. State of the Business Owner 2013 stateoftheowner.com Marketing and Existing Customers 38% of businesses had no plan to generate additional revenue from current customers
  13. 13. State of the Business Owner 2013 stateoftheowner.com Marketing and Budgets 0% increase in revenue growth or profitability based on the size of marketing budget
  14. 14. State of the Business Owner 2013 stateoftheowner.com Marketing and Tactics 0% increase in revenue growth or profitability from using any single specific tactic
  15. 15. Defining Successful Marketing State of the Business Owner 2013 stateoftheowner.com
  16. 16. Success Factors in Business 1. I am happy with my business 2. I feel in control of my business 3. My business hit its profit targets 4. My business grew faster than the industry average State of the Business Owner 2013 stateoftheowner.com
  17. 17. Success Factors in Marketing Our marketing is producing enough of our target prospects to meet our revenue goals Strongly correlated with all 4 business success factors (revenue growth, profitability, happiness, and control) State of the Business Owner 2013 stateoftheowner.com
  18. 18. The Villain State of the Business Owner 2013 stateoftheowner.com
  19. 19. Chocolate Cake? State of the Business Owner 2013 stateoftheowner.com
  20. 20. The Two Challenges Just like baking a cake, we have two key tasks in effectively marketing our companies: 1. Pick the right ingredients (techniques) 2. Combine them in the right order and quantity State of the Business Owner 2013 stateoftheowner.com
  21. 21. Even if you have these... State of the Business Owner 2013 stateoftheowner.com
  22. 22. ...you still might end up with this State of the Business Owner 2013 stateoftheowner.com
  23. 23. The Perfect Marketing Mix State of the Business Owner 2013 stateoftheowner.com
  24. 24. Success Stories State of the Business Owner 2013 stateoftheowner.com
  25. 25. Direct Plastics State of the Business Owner 2013 stateoftheowner.com
  26. 26. State of the Business Owner 2013 stateoftheowner.com Marketing Planning Businesses that had a written marketing plan grew 10% faster than those that did not, and were 62% more likely to hit their profit targets
  27. 27. Plan AND Do Businesses that monitor their brand online State of the Business Owner 2013 stateoftheowner.com
  28. 28. Tip #1 - Advanced Analytics State of the Business Owner 2013 stateoftheowner.com
  29. 29. Tip #2 - Site Speed State of the Business Owner 2013 stateoftheowner.com
  30. 30. Tip #3 - Educational Emails State of the Business Owner 2013 stateoftheowner.com
  31. 31. Penguin Computing State of the Business Owner 2013 stateoftheowner.com
  32. 32. Tip #1 - Sell with Stories State of the Business Owner 2013 stateoftheowner.com
  33. 33. Experiential vs. Material Purchases People derive much greater satisfaction from experiential purchases, and are consistently willing to pay more money for them. State of the Business Owner 2013 stateoftheowner.com
  34. 34. Tip #2 - Retargeting State of the Business Owner 2013 stateoftheowner.com
  35. 35. Tip #3 - Try Different Offers State of the Business Owner 2013 stateoftheowner.com
  36. 36. Stephens Margolin State of the Business Owner 2013 stateoftheowner.com
  37. 37. The Importance of Technology Top 5 trends affecting business owners 1. Technology 2. Online 3. Economy 4. Competition 5. People State of the Business Owner 2013 stateoftheowner.com
  38. 38. BBs...then Cannonballs State of the Business Owner 2013 stateoftheowner.com
  39. 39. Not Every Idea Succeeds State of the Business Owner 2013 stateoftheowner.com
  40. 40. Tip #1 - Rich Snippets State of the Business Owner 2013 stateoftheowner.com
  41. 41. Tip #2 - Reviews Matter State of the Business Owner 2013 stateoftheowner.com
  42. 42. Tip #3 - Build an Online Experience State of the Business Owner 2013 stateoftheowner.com
  43. 43. Great Marketing is a Habit (not a Series of Events) State of the Business Owner 2013 stateoftheowner.com
  44. 44. The Power of Habit State of the Business Owner 2013 stateoftheowner.com
  45. 45. The Wisdom of Experience Those who had owned 3 or more businesses were... 58% more likely to be generating enough leads to meet their revenue goals 50% more likely to have a written marketing plan 45% more likely to measure results at least weekly State of the Business Owner 2013 stateoftheowner.com
  46. 46. A Business Is a Body in Motion Image Copyright Universal Studios State of the Business Owner 2013 stateoftheowner.com
  47. 47. Next Steps State of the Business Owner 2013 stateoftheowner.com
  48. 48. Create the right marketing mix in two steps: State of the Business Owner 2013 stateoftheowner.com ● Step One: Create a marketing plan with clear priorities ● Step Two: Commit to healthy marketing habits, including measurement, BBs...then cannonballs, and effective use of technology
  49. 49. Marketing Action Plan (MAP) www.pixelspoke.com/resources State of the Business Owner 2013 stateoftheowner.com
  50. 50. New BBs To Try www.pixelspoke.com/insights State of the Business Owner 2013 stateoftheowner.com
  51. 51. Q&A To ask questions, tweet to #sobo2013 Or use the chat feature in GoToWebinar Upcoming Webinars: September 17 - Ownership Stack Diagnosis We'll email you with updates State of the Business Owner 2013 stateoftheowner.com

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