Sobo 2013   path to growth webinar
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Sobo 2013 path to growth webinar

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    Sobo 2013   path to growth webinar Sobo 2013 path to growth webinar Presentation Transcript

    • State of the Business Owner Creating the Perfect Marketing Mix Using Marketing and Technology to Create Sustainable Growth
    • Presenters Cameron Madill CEO PixelSpoke Liz Davidoff Strategic Partnerships EMyth
    • Conversation Tweet to #sobo2013 Use the chat feature in GoToWebinar Questions answered throughout, and at the end State of the Business Owner 2013 stateoftheowner.com
    • About the Study Over 1,700 business owners responded to a 60 question survey in early 2013. Companies from over 80 different countries participated, ranging from sole proprietors to those with hundreds of employees, with an average revenue of $4.7M (US) Statistical analysis was conducted using advanced modeling techniques. State of the Business Owner 2013 stateoftheowner.com
    • Report, Webinar Recordings & Slides State of the Business Owner 2013 stateoftheowner.com
    • Think You Know SMB Marketing? State of the Business Owner 2013 stateoftheowner.com
    • State of the Business Owner 2013 stateoftheowner.com Marketing and Lead Generation 75% of businesses said that their marketing is not producing enough leads to meet their revenue goals
    • State of the Business Owner 2013 stateoftheowner.com Marketing and Sales Alignment 63% of businesses said that their marketing does not effectively support their sales efforts
    • State of the Business Owner 2013 stateoftheowner.com Marketing and Technology 61% of businesses said that they are not effectively using digital techniques to create new leads
    • State of the Business Owner 2013 stateoftheowner.com Marketing and Planning 59% of businesses did not have a written marketing plan
    • State of the Business Owner 2013 stateoftheowner.com Marketing and Measurement 58% of businesses evaluate the effectiveness of their marketing efforts less than every 90 days
    • State of the Business Owner 2013 stateoftheowner.com Marketing and Existing Customers 38% of businesses had no plan to generate additional revenue from current customers
    • State of the Business Owner 2013 stateoftheowner.com Marketing and Budgets 0% increase in revenue growth or profitability based on the size of marketing budget
    • State of the Business Owner 2013 stateoftheowner.com Marketing and Tactics 0% increase in revenue growth or profitability from using any single specific tactic
    • Defining Successful Marketing State of the Business Owner 2013 stateoftheowner.com
    • Success Factors in Business 1. I am happy with my business 2. I feel in control of my business 3. My business hit its profit targets 4. My business grew faster than the industry average State of the Business Owner 2013 stateoftheowner.com
    • Success Factors in Marketing Our marketing is producing enough of our target prospects to meet our revenue goals Strongly correlated with all 4 business success factors (revenue growth, profitability, happiness, and control) State of the Business Owner 2013 stateoftheowner.com
    • The Villain State of the Business Owner 2013 stateoftheowner.com
    • Chocolate Cake? State of the Business Owner 2013 stateoftheowner.com
    • The Two Challenges Just like baking a cake, we have two key tasks in effectively marketing our companies: 1. Pick the right ingredients (techniques) 2. Combine them in the right order and quantity State of the Business Owner 2013 stateoftheowner.com
    • Even if you have these... State of the Business Owner 2013 stateoftheowner.com
    • ...you still might end up with this State of the Business Owner 2013 stateoftheowner.com
    • The Perfect Marketing Mix State of the Business Owner 2013 stateoftheowner.com
    • Success Stories State of the Business Owner 2013 stateoftheowner.com
    • Direct Plastics State of the Business Owner 2013 stateoftheowner.com
    • State of the Business Owner 2013 stateoftheowner.com Marketing Planning Businesses that had a written marketing plan grew 10% faster than those that did not, and were 62% more likely to hit their profit targets
    • Plan AND Do Businesses that monitor their brand online State of the Business Owner 2013 stateoftheowner.com
    • Tip #1 - Advanced Analytics State of the Business Owner 2013 stateoftheowner.com
    • Tip #2 - Site Speed State of the Business Owner 2013 stateoftheowner.com
    • Tip #3 - Educational Emails State of the Business Owner 2013 stateoftheowner.com
    • Penguin Computing State of the Business Owner 2013 stateoftheowner.com
    • Tip #1 - Sell with Stories State of the Business Owner 2013 stateoftheowner.com
    • Experiential vs. Material Purchases People derive much greater satisfaction from experiential purchases, and are consistently willing to pay more money for them. State of the Business Owner 2013 stateoftheowner.com
    • Tip #2 - Retargeting State of the Business Owner 2013 stateoftheowner.com
    • Tip #3 - Try Different Offers State of the Business Owner 2013 stateoftheowner.com
    • Stephens Margolin State of the Business Owner 2013 stateoftheowner.com
    • The Importance of Technology Top 5 trends affecting business owners 1. Technology 2. Online 3. Economy 4. Competition 5. People State of the Business Owner 2013 stateoftheowner.com
    • BBs...then Cannonballs State of the Business Owner 2013 stateoftheowner.com
    • Not Every Idea Succeeds State of the Business Owner 2013 stateoftheowner.com
    • Tip #1 - Rich Snippets State of the Business Owner 2013 stateoftheowner.com
    • Tip #2 - Reviews Matter State of the Business Owner 2013 stateoftheowner.com
    • Tip #3 - Build an Online Experience State of the Business Owner 2013 stateoftheowner.com
    • Great Marketing is a Habit (not a Series of Events) State of the Business Owner 2013 stateoftheowner.com
    • The Power of Habit State of the Business Owner 2013 stateoftheowner.com
    • The Wisdom of Experience Those who had owned 3 or more businesses were... 58% more likely to be generating enough leads to meet their revenue goals 50% more likely to have a written marketing plan 45% more likely to measure results at least weekly State of the Business Owner 2013 stateoftheowner.com
    • A Business Is a Body in Motion Image Copyright Universal Studios State of the Business Owner 2013 stateoftheowner.com
    • Next Steps State of the Business Owner 2013 stateoftheowner.com
    • Create the right marketing mix in two steps: State of the Business Owner 2013 stateoftheowner.com ● Step One: Create a marketing plan with clear priorities ● Step Two: Commit to healthy marketing habits, including measurement, BBs...then cannonballs, and effective use of technology
    • Marketing Action Plan (MAP) www.pixelspoke.com/resources State of the Business Owner 2013 stateoftheowner.com
    • New BBs To Try www.pixelspoke.com/insights State of the Business Owner 2013 stateoftheowner.com
    • Q&A To ask questions, tweet to #sobo2013 Or use the chat feature in GoToWebinar Upcoming Webinars: September 17 - Ownership Stack Diagnosis We'll email you with updates State of the Business Owner 2013 stateoftheowner.com