DC Brighton
Does your customer’s business have a Business and Digital strategy?
Wait… what’s the difference?
Cameron & Wil...
Agenda
● Intro to me and C&W
● Something that got me thinking last week
● What are we actually talking about?
● Examples o...
C&W
Drupal since 2006
Formed C&W Dec 2009
Experience in Travel, Media,
Publishing, Third Sector,
Finance
Drupal specialist...
Our Drupal credentials - Practical
Long track record 10+ years
Large development team 20+ people total
Experts in the fiel...
Our Drupal credentials - Community
The Panel
What are we talking
about here?
Business and Digital strategy
A business strategy is the means by
which it sets out to achieve its
desired ends (objective...
Does anyone know this gentleman?
What are McDonald’s in the business of?
Who knows this character?
Just when you think you’re onto something good...
What tools can you work with?
SWOT
PESTLE
5 or 7 P’s of Marketing
The Balanced Scorecard
Competitor analysis
Etc
Options I...
Digital Master Matrix
Impact Mapping
Why?
Who?
How?
What?
Find the shortest route to
action
Let’s do this!
When you do it - post-its, whiteboards and get
physical. It helps get the brain juices going
So what?
WEB www.cameronandwilding.com
EMAIL ben.wilding@cameronandwilding.com
@cameronwilding @BDCWilding
Thanks for listening
Ben Wilding - Business vs digital strategy
Ben Wilding - Business vs digital strategy
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Ben Wilding - Business vs digital strategy

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This talk looks at the consultative perspective of much of our work and how it is important that we do not just concentrate on the technical implementation of great websites but the broader digital landscape our customers have and how that affects their business. Considering digital marketing, SEO, content strategy, systems integrations and much more is becoming harder and yet more important. Digital is now so much at the heart of everyones business that it's vital we carefully consider and manage it.

During this session I will explore some example projects of ours (Cameron and Wilding Ltd) and how we have engaged our clients in a way that covers much more than 'just' the website design and development. The aim will be to provide a number of helpful tools and strategies to take away and use with your customers.

Cameron & Wilding Ltd - http://www.cameronandwilding.com/

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Ben Wilding - Business vs digital strategy

  1. 1. DC Brighton Does your customer’s business have a Business and Digital strategy? Wait… what’s the difference? Cameron & Wilding , 18. 06. 2016
  2. 2. Agenda ● Intro to me and C&W ● Something that got me thinking last week ● What are we actually talking about? ● Examples of historic and current strategies (You are a tech business) ● Different tools and a couple of my favorites - with live demo ● And finally, why is this important?
  3. 3. C&W Drupal since 2006 Formed C&W Dec 2009 Experience in Travel, Media, Publishing, Third Sector, Finance Drupal specialists - design, SEO, content, mobile, Team of 20 people
  4. 4. Our Drupal credentials - Practical Long track record 10+ years Large development team 20+ people total Experts in the field - module maintainers, book authors, speakers
  5. 5. Our Drupal credentials - Community
  6. 6. The Panel
  7. 7. What are we talking about here?
  8. 8. Business and Digital strategy A business strategy is the means by which it sets out to achieve its desired ends (objectives). It can simply be described as a long-term business planning. Typically a business strategy will cover a period of about 3-5 years (sometimes even longer). Business strategy - Business Case Studies businesscasestudies.co.uk/business- theory/strategy/business-strategy.html In the fields of strategic management, marketing strategy and business strategy,digital strategy is the process of specifying an organization's vision, goals, opportunities and related activities in order to maximize the business benefits ofdigital initiatives to the organization. Digital strategy - Wikipedia, the free encyclopedia https://en.wikipedia.org/wiki/Digital_strategy
  9. 9. Does anyone know this gentleman?
  10. 10. What are McDonald’s in the business of?
  11. 11. Who knows this character?
  12. 12. Just when you think you’re onto something good...
  13. 13. What tools can you work with? SWOT PESTLE 5 or 7 P’s of Marketing The Balanced Scorecard Competitor analysis Etc Options I like: Digital Masters matrix Impact mapping Business Model Canvas
  14. 14. Digital Master Matrix
  15. 15. Impact Mapping Why? Who? How? What? Find the shortest route to action
  16. 16. Let’s do this! When you do it - post-its, whiteboards and get physical. It helps get the brain juices going
  17. 17. So what?
  18. 18. WEB www.cameronandwilding.com EMAIL ben.wilding@cameronandwilding.com @cameronwilding @BDCWilding Thanks for listening

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