Venda camerjam mobile marketing masterclass retail
Ivor MorganHead of Marketing, EMEA
We now live in the age of new retailing, in amultichannel world…Their high street, theircomputer, their smartphone - all these offerdifferent ways of shopping [for consumers] andall are converging.Philip Clarke, Tesco Group CEO. 8 June 2011
Online retail is changing as customer behaviour ischanging
No longer a straightforward journey…From thisTo this Source: New Consumer Behaviours 2010, Krillion & the e-tailing group 2010
…creating significant opportunities for retailers Multi-channel shoppers spend 50% more than single channel shoppers Satisfied multi-channel users have higher attitudinal loyaltySource: New Consumer Behaviours 2010, Krillion & the e-tailing group 2010
Customer behaviour is changing…retailers mustadapt and invest fast
Venda announces LocalPointUtilise precise Geofences (cell, Wifi and GPS) to monitorshoppers and consumer behavioursUse time and location sensitive messages to drive storetrafficDeliver specific promotions based on entry, check-in andexitUse in-store actions to generate analytics to a deeper level
New In Store Experience Clicking Receiving a Scanning a QR to Call an Store Alert Code offer Expert In Store KioskWeb EnabledStore Queuing to make Receiving an Checking In Rating Products a purchase Exit Survey at a Sampling Table
Facebook drives traffic • 90% of consumers trust recommendations from people they know (eConsultancy) • 67% of consumers spend more online after getting advice from their online community of friends (Internet Retailer)
Venda powers leading multi-channel retailers ROMAN ORIGINALS
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