• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Somo camerjam mobile finance masterclass

Somo camerjam mobile finance masterclass






Total Views
Views on SlideShare
Embed Views



1 Embed 101

http://www.camerjam.com 101



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Somo camerjam mobile finance masterclass Somo camerjam mobile finance masterclass Presentation Transcript

    • Mobile Finance Master Class May 2011 Somo Ltd – Copyright & Confidential 1
    • Video Somo Ltd – Copyright & Confidential 2
    • A full service mobile marketing agency operating globally Somo Ltd – Copyright & Confidential 3
    • Strategy • WHAT does mobile mean to my business? • WHY should I be deploying on mobile now? • WHO else is doing this in my sector, do I lead or follow? • HOW do I go about transitioning my brand to this medium? • DO I build an application or mobile website? Somo engages at the exec level on strategic & tactical consultancy Somo Ltd – Copyright & Confidential 4
    • Product DevelopmentCreative Design Heavy Lift DevelopmentUser Experience Applications & Mobile sitesCustomer Journey Heavy Lift Integration Consumer & Enterprise Somo Ltd – Copyright & Confidential 5
    • Understanding mobile behaviour Deep Dive Hybrid Skimming The deep dive Tablet devices allow Mobile is suited to experience is up to 4 for a hybrid skimming data – short hrs in a seated interaction – a mix bursts of browsing for position, deep levels between the deep between 1-8 minutes. of research dive and skimming Usually for bites of info e.g. Train times Breakdown of different interactions with technology Somo Ltd – Copyright & Confidential 6
    • The mobile advertising market is highly fragmented 30+ blind networks – high reach, low price Search engines Stores & social ...which makes buying a specialist task 1000’s of premium publishers & operators Somo Ltd – Copyright & Confidential 7
    • Media Planning & Buying for Mobile Display Search SMS / MMS Sustained cost effective app promotion delivers distribution Somo Ltd – Copyright & Confidential 8
    • ApptimiserTM “One SDK to Rule Them All” App Stores are walled gardens which block traditional tracking methods Apple & Application Advert Android App Stores x ApptimiserTM Apptimiser TM enables tracking through app stores Real Time Measurement Real Time Yield Management Delivers Better ROI Somo Ltd – Copyright & Confidential 9
    • Impact of Mobile Advertising is sustained 500 400 Sign Up Index 300 200 390% 100 Pre Somo Post Somo 0 200CPS Index 150 100 50 0 Sustained cost effective app promotion delivers distribution 10
    • THANK YOU! ANY QUESTIONSStewart Hunter stewart@somoagency.com +44 (0) 7900 181609 Vinny Hayes vinny@somoagency.com +44 (0) 7949 196615 Somo Ltd – Copyright & Confidential 11