Velti is a large mobile marketing and advertising technology provider operating in 35 countries with over 600 employees. The document discusses how retailers are increasingly using mobile apps and websites for marketing but often without an overall strategy. It then summarizes Velti's services for enabling data-driven mobile marketing, including planning, executing, and optimizing campaigns across media channels and measuring results. Finally, it provides a case study of how Velti helped Argos interact with over 3 million customers per month through mobile notifications and segmentation.

1. Velti – Retail Masterclass
March 2011
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2. The largest mobile marketing & advertising technology
provider
35
countries covered by
600+
employees
Velti operations
250+ 3000
engineers
Campaigns
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3. Retailers are getting into mobile
But many Retail brands have produced applications
and mobile websites without considering where
they fit into their marketing mix.
Development is often in response to Omniture stats
Or simply because someone on the board got an
iPhone, searched the app store or browsed their
site and found that their brand wasn’t represented.
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4. Velti Enables Media & Data-Driven Mobile Marketing
Step 1: Step 2: Step 3:
Plan Execute Optimize
Mobile Media Interaction Results
Mobile Alerts Social Networks
Videos
+ Media
Traditional
Print Outdoor
TV
Product Catalogue Store Locator
Radio
Web
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5. The Velti mGage Software Platform makes this possible
Media Interaction Results
Reach Engage Convert Analyze Remarket
Ad Server/Ad
Media Planner Site and App Builder Mobile Marketing Analytics CRM
Router
 Ad Exchange  Ad Serving  Mobile sites  Mobile Commerce  Campaign  Loyalty
 Media research  Mediation  Landing Pages  Mobile Social media dashboards  Cross-sell,
 Media planning Router  Mobile Apps  Mobile Coupons  Conversion Up-sell
 iAds Tracking  Profiling,
 Traditional Media
 70 templates Segmentation
Campaign planning and optimization
End-to-end campaign management Optimization across the full scale
Global execution of mobile media
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6. End-To-End Campaign Management
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7. Argos Case Study
Media Interaction Results
Notifications Segmentation / Cross-Selling
Outdoor
Web  3+ million customer
site interactions per month
 6 million opt in profiled
customers
 2010: 50m+ consumer
Mobile Commerce interactions
Print
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8. Thank you
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