Rob Beecroft - Velti

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Rob Beecroft - Velti

  1. 1. Velti – Retail MasterclassMarch 2011 CONFIDENTIAL & PROPRIETARY CONFIDENTIAL & PROPRIETARY
  2. 2. The largest mobile marketing & advertising technologyprovider 35 countries covered by 600+ employees Velti operations 250+ 3000 engineers Campaigns CONFIDENTIAL & PROPRIETARY 2
  3. 3. Retailers are getting into mobileBut many Retail brands have produced applicationsand mobile websites without considering wherethey fit into their marketing mix.Development is often in response to Omniture statsOr simply because someone on the board got aniPhone, searched the app store or browsed theirsite and found that their brand wasn’t represented. CONFIDENTIAL & PROPRIETARY
  4. 4. Velti Enables Media & Data-Driven Mobile Marketing Step 1: Step 2: Step 3: Plan Execute Optimize Mobile Media Interaction Results Mobile Alerts Social Networks Videos + Media Traditional Print Outdoor TV Product Catalogue Store Locator Radio Web CONFIDENTIAL & PROPRIETARY 4
  5. 5. The Velti mGage Software Platform makes this possible Media Interaction Results Reach Engage Convert Analyze Remarket Ad Server/Ad Media Planner Site and App Builder Mobile Marketing Analytics CRM Router Ad Exchange  Ad Serving  Mobile sites  Mobile Commerce  Campaign  Loyalty Media research  Mediation  Landing Pages  Mobile Social media dashboards  Cross-sell, Media planning Router  Mobile Apps  Mobile Coupons  Conversion Up-sell  iAds Tracking  Profiling, Traditional Media  70 templates Segmentation Campaign planning and optimization End-to-end campaign management Optimization across the full scale Global execution of mobile media CONFIDENTIAL & PROPRIETARY 5
  6. 6. End-To-End Campaign Management CONFIDENTIAL & PROPRIETARY 6
  7. 7. Argos Case Study Media Interaction Results Notifications Segmentation / Cross-Selling Outdoor Web  3+ million customer site interactions per month  6 million opt in profiled customers  2010: 50m+ consumer Mobile Commerce interactions Print CONFIDENTIAL & PROPRIETARY 7
  8. 8. Thank you CONFIDENTIAL & PROPRIETARY 8

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