Richard Fraser, Alcatel-Lucent #Maduk
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Richard Fraser, Alcatel-Lucent #Maduk



Platinum sponsors of Mobile Advertising UK

Platinum sponsors of Mobile Advertising UK



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Richard Fraser, Alcatel-Lucent #Maduk Presentation Transcript

  • 1. Pepsi Mobile Advertising Research UK ‘A word from the sponsors’ ALU & Media Motion
  • 2. why are we here?
  • 3. why we’re involved in this research • We’re passionate about mobile advertising • We want to help the industry develop the potential of mobile advertising • We’re working with one of the largest media & advertising groups to understand the issues media agencies, mobile network operators and consumers face in delivering & engaging with mobile advertising • Sponsoring this research study is part of that journey
  • 4. who are we?
  • 5. Alcatel-Lucent is • Present in 130 countries, revenues of €16.98 billion, headquartered in Paris • We build the networks & applications for telcos to deliver content & entertainment over mobile, online and IPTV to their subscribers • We firmly believe the MNO is the owner of a new highly accountable & responsive advertising media • We were particularly interested in this research because it considered the MNO in the media value chain R&D PROFILE Budget: €2.5 billion Active Patents Held: More than 26,000 Patents Awarded in 2008: More than 2,700 Nobel Prizes Won: 6
  • 6. we see a potential for mobile advertising to be a massive business opportunity
  • 7. We believe • Mobile Operator inventory will make up the majority of future mobile media - because it is accountable, track- able and can demonstrate advertisers and publishers ROI • We can create ability for MNO to deliver cost effective, engaging & accountable mobile media • The key to mobile advertising success is not based on technology, but around a meaningful experience for the consumer – built around preference, consent and relevance • The mobile media owners must deliver engagement and scale to meet the demands of the media agencies
  • 8. the challenges.
  • 9. We know • Mobile media currently lacks reach • Mobile ad budget needs to shift from experimental to being at the heart of the media mix • Online methodology for advertising does not translate well to mobile advertising • The mobile operator is missing out on the opportunity to create real innovation in ad inventory • Mobile media lacks relevance and value for the consumer and brand
  • 10. what is our solution…
  • 11. …here’s a sneak peek.
  • 12. We have • Deep working relationships within media industry • Ability to create and add inventory to mobile operators’ media portfolio • Ability to increase inventory value through permission and dynamic preference management • Innovative and engaging advertising formats • Ability to meet the requirements of mobile advertising media inventory for the global media agencies • Powerful and intuitive access to media booking • Full campaign management
  • 13. Over the next months we will be able to update you in person on our progress. Keep an eye out for our launch…
  • 14. Until then, come and say hello Simon Holland / Commercial Business Lead +44 7787512945 Richard Fraser / Business Strategy +32 478 955 347
  • 15. Pepsi ALU & Media Motion