Peter bale msn

A different kind of phone for the public -- and for publishers Peter Bale, Executive Producer, MSN UK

Since We Announced… “I'm sorry, Cupertino, rapid,embarrass “Thedifferentis about toMicrosoft has interface is a but massive “Microsoft enough toleapfrog “…it is with the plan for your mobile “The man itPhonethe park 7is creating “Microsoft it. Windows7 Seriesby official, an “Windows out Windows Mobile like departure from of other else feelsthe Apple hit every Phone except nailed much everyone player in 6.5. pretty and futureand Microsoftfrom butsmartphone innovative andJobshuge.”to win.” is an iPhone exciting Steve Ballmer.” not Steve is playing mobile spaceApple.” future.” Really, it’s the with Windows Phone platform.” Diaz, Gizmodo 7.” Jesus Greg Kumparek,Sorrel, Wired Charlie MobileCrunch Matthew Miller of ZDNet Peter Ha, TIME

My Talk Strategy and Philosophy What drives our approach, decisions, design and how I think this is relevant to publishers? Demo See a couple of apps in action

A Different Kind of Phone Designed for Life in Motion

Changing our Game A new approach with WP7 DESIGN: PLATFORM: HARDWARE: END USER RICHER, DEEPER, PREDICTABLE COMES FIRST EASIER APPS SPEC, LESS WORK TO BRING TO MARKET

Standardized Hardware Foundation Capacitive touch 4 or more contact points Sensors A-GPS, Accelerometer, Compass, Light, Proximity Camera 5 mega pixels or more, flash required, camera button required Multimedia Common detailed specs, Codec acceleration Memory 256MB RAM or more, 8GB Flash or more GPU DirectX 9 acceleration CPU ARMv7 Cortex/Scorpion or better Hardware buttons | Start, Search, Back

Changing the game Smart Design Integrated Experience Experiences

Changing the game for publishers No compromise Vivid imagery Exciting content propositions Innovative advertising opportunities Great technology –like Silverlight Deep Zoom

Peter bale msn

by James Cameron on Jun 09, 2010

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Peter bale msn — Presentation Transcript