Ozan Kocak Turkcell

Turkcell Group: Leader in the region Operations in 8 countries, 62 M subscribers Belarus Ukraine Kazakhstan Moldova Turkey’s leading provider with 37 million Georgia subscribers. Europe’s 2nd and the world’s 13th Azerbaijan largest operator in terms of subscribers Turkey Northern Cyprus First and only Turkish company listed in the New York Stock Exchange *Turkcell is holding a 41.45% stake in Fintur and through Fintur holds interest in AzerCell, K’Cell, GeoCell and MoldCell.

Turkcell Mobile Marketing Products BULK Display & Ad-funded TalkingPictures SMS/MMS Sponsored Products SMS/MMS Infotainment SMS / Wappush Packages Web /Wap USSD Banner MMS First and richest PERM DB reaching 9 mio & Win Tone Mobile Ticketing Where is IVR what? Tone&Win selected as Best Mobile Advertising Packages Daily Video Service in GSMA, 2009 (SMS, Voice, Data) Interactif Menu Credit / Airtime LBS Promotone Permission Content Database Mobile Survey Mobile Click & Win Text&Win Campaigns Profiling User Reports Generated Panel Content Research

2009/2010 TURKCELL FOOTBALL COMMUNICATION TSYD WORKSHOPS ANATOLIAN CLUBS TURKCELL SUPER LEAGUE TURKCELL FAIR 2009-2010 TSL PLAY LEAGUE TSL Bonus TFF ve NATIONAL TEAM 12 Anatolian Club System MAIN SPONSORSHIP Sponsorship

A bank that sets the pace with its responsibility and success Turkey's second largest private bank. Total assets reaching in excess of $65 billion. 22% growth and 1mio+ new customer in 2008. 8mio+ total customers.

Business Challenge Differentiating Garanti Bank among other sponsors. Furthering expand the impact of its sponsorship beyond the championship.

Creative Solution Turning this sponsorship into a long-lasting product. A mobile advergame “TURKO 2008” was created.

With Turko Campaign… for the first time in Turkey all traditional media channels were used to promote a mobile product. 1827 TV spots, 50 press ads, 3200 radio spots, 1250 outdoor panels ,web banners worth of 72mio impressions.

Results and ROI A long term advertising property was created. TURKO characters have become a marketable merchandise. A mobile advergaming record in Turkey: 240.000 Downloads in just one month! 93% of the gamers correctly matched “Turko=National Soccer Team=Garanti Bank” The game was launched minimum 3 times after installation. 86 % of the gamers still keep the game in their mobile phones after two months CATI – Post Test (July 2008)

Thank You! ozan.kocak@turkcell.com.tr

Ozan Kocak Turkcell

by James Cameron on Jan 22, 2010

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Ozan Kocak Turkcell — Presentation Transcript