Nick barnett mippin mobile publishing masterclass

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Nick Barnett Mippin mobile publishing masterclass, #mpublishing

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Nick barnett mippin mobile publishing masterclass

  1. 1. Reaching your audience fast and cost effectively Compelling mobile app opportunities for publishersConfidential Refresh Mobile
  2. 2. Summary • For many publishers, mobile apps means Apple (and maybe Android) • However, other platforms (e.g. Windows Phone 7, Samsung Bada, WAC, HTML5) offer huge distribution opportunities – potentially 10-15 times Apple iOS • How can publishers reach this audience quickly and cost effectively? • The App Factory is an online tool that enables great looking, feature-rich, native apps to be built in just 5 minutes!Confidential Refresh Mobile Slide 2
  3. 3. Alternative smartphone platforms offer huge distribution opportunities, potentially 10-15 times that of Apple iOS Deployed devicesSource: Company websites, team analysisConfidential Refresh Mobile Slide 3
  4. 4. But with so many platforms, how can you reach this audience quickly and cost effectively? Device platforms* Title 1 Publishers’ titles Potentially 24 apps, for just three titles Title 2 Where should you invest? Title 3* Not an exhaustive Slide 4list!Confidential Refresh Mobile
  5. 5. AgendaConfidential Refresh Mobile Slide 5
  6. 6. Publishers can monetise your apps in many ways – all revenue is net positive to bottom line Monetisation Details 1 • Sell apps in app stores, e.g. £0.99/app Sell your apps purchase, or subscription service 2 All revenue • Sell sponsorship opportunities per app, e.g. single title sponsored by major brand is net Sponsorships positive to partner your bottom line as the 3 apps • Sell mobile app ad-campaigns as add-ons leverage Publisher ad- to existing online/cross-platform ad- your existing sales campaigns content 4 • Backfill unsold inventory with network ad- Network ad-sales salesConfidential Refresh Mobile Slide 6
  7. 7. Confidential Refresh Mobile Slide 7
  8. 8. Confidential Refresh Mobile Slide 8
  9. 9. Confidential Refresh Mobile Slide 9
  10. 10. Confidential Refresh Mobile Slide 10
  11. 11. Confidential Refresh Mobile Slide 11
  12. 12. Summary • For many publishers, mobile apps means Apple (and maybe Android) • However, other platforms (e.g. Windows Phone 7, Samsung Bada, WAC, HTML5) offer huge distribution opportunities – potentially 10-15 times Apple iOS • How can publishers reach this audience quickly and cost effectively? • The App Factory is an online tool that enables great looking, feature-rich, native apps to be built in just 5 minutes!Confidential Refresh Mobile Slide 12
  13. 13. BACKUPConfidential Refresh Mobile Slide 13
  14. 14. Mippin is the number one provider of telco-grade, mass- scale app-builder platformsMippin is the number 1 provider of mass-scale app-creation platforms to handset vendors and carriers globally • Multi-platform • Telco-grade • Full turn-key solutions Slide 14
  15. 15. Contacts & BiosNick Barnett, CEO David Mannl, Founder and Creative Directornick.barnett@mippin.com david@mippin.com+44 7739 196 460 +44 7903 163 324Nick has over 10 years experience of working across a David Mannl is the Founder and Creative Director ofcombination of telecoms, technology, online media and Mippin and has over 10 years experience in UI design inadvertising and brings a wealth of relevant experience to mobile technology.the role of CEO.Prior to Mippin, Nick was Managing Director, Phorm UK, Previously, David was a Senior Multimedia Designer at T-delivering targeted online content & advertising solutions. Mobile International in London. From 2002 he worked with Siemens Mobile and Macromedia, specializing in FlashPreviously he was Vice President, Corporate Strategy and for mobile devices.Development at O2/Telefonica where he was responsiblefor leading key operational, strategic development and David loves mobile design and technology, and takesM&A activities at O2, and following Telefonica’s pleasure in creating a great user experience on the smallacquisition of O2 in 2006, Nick spent much of his last year screen.working in Madrid with Telefonica’s corporatedevelopment and strategy team. He is a Macromedia Max award winner, Nokia Developer of the Year and Forum Nokia Champion and NokiaPrior to O2 Nick worked at McKinsey & Company Innovator of the Year and Google Android Developerspecialising in the TMT sector, working with a range of Challenge Winner (ADC2).telecoms operators, equipment manufacturers andtelecoms service providers, mainly focussing on newproduct development & market expansions, as well asmanaging a number of e-commerce business-builds . Slide 15

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