Mojiva camerjam mobile brand masterclass
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Mojiva camerjam mobile brand masterclass

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Mojiva camerjam mobile brand masterclass Mojiva camerjam mobile brand masterclass Presentation Transcript

  • Mobile Planning and BuyingNick Marsh
  • Agenda  Growth potential  Increased campaign performance  Greater brand awareness  Higher response rates  Buying media  Multiple platforms and devices  Rich media  Tracking ROI and KPIs
  • Buying Media DSPsAgencies Publishers Networks Exchange & Mediation
  • Device and Platform vs. ActionApp & Web Software Browsers Devices Platforms ACTION
  • Rich Media vs. Device vs. PublisherPublishers Rich Media Devices Platforms
  • Tracking on mobile Marin Software Research Brief March 2011
  • Mobile Effectiveness Mobile vs. Desktop Campaign Effectiveness Brand Metric Deltas Mobile vs. Online November 2007 – December 2009 20% Mobile Norms Online Norms 15% 15% 14% 12% 10% 9% 10% 9% 6% 5% 0% Message Unaided Awareness Aided Awareness Ad Awareness Brand Favorability Purchase Intent AssociationDelta: Exposed - Control
  • Exponential Growth and Dynamic Tracking
  • Questions