u ser experience devicesTailoring content to mobileTimbo Drayson, Product Manager, YouTube Mobile    Google Confidential a...
Why                         HowGoogle Confidential and Proprietary                                      What
Why                         HowGoogle Confidential and Proprietary                                      What
Why                         HowGoogle Confidential and Proprietary                                      What
Optimise for the long termGoogle Confidential and Proprietary
Be agileGoogle Confidential and Proprietary
Trial product earlyGoogle Confidential and Proprietary
Iterate product with user insightsGoogle Confidential and Proprietary
Why                         HowGoogle Confidential and Proprietary                                      What
Ensure users can access all your content  synchronised across all devicesGoogle Confidential and Proprietary
Otherwise its a broken user experienceGoogle Confidential and Proprietary
1. Pick the deviceGoogle Confidential and Proprietary
2. Define new use cases            high                                                      on the gomobility            ...
3. Decide on the platform                                      Mobile Web        Mobile Native             TV App  locatio...
1. Feature Phone 2. Videos 3. Mobile WebGoogle Confidential and Proprietary
1. Phone 2. Film & Upload 3. Mobile NativeGoogle Confidential and Proprietary
1. Phone 2. Preloading 3. Mobile NativeGoogle Confidential and Proprietary
1. TV 2. Fling to TV 3. TV & Mobile web   (initially)Google Confidential and Proprietary
1. All Mobile 2. World Wonders 3. Mobile WebGoogle Confidential and Proprietary
Why                         HowGoogle Confidential and Proprietary                                      What
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Mobile Culture - You Tube

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Mobile Culture - You Tube

  1. 1. u ser experience devicesTailoring content to mobileTimbo Drayson, Product Manager, YouTube Mobile Google Confidential and ProprietaryGoogle Confidential and Proprietary
  2. 2. Why HowGoogle Confidential and Proprietary What
  3. 3. Why HowGoogle Confidential and Proprietary What
  4. 4. Why HowGoogle Confidential and Proprietary What
  5. 5. Optimise for the long termGoogle Confidential and Proprietary
  6. 6. Be agileGoogle Confidential and Proprietary
  7. 7. Trial product earlyGoogle Confidential and Proprietary
  8. 8. Iterate product with user insightsGoogle Confidential and Proprietary
  9. 9. Why HowGoogle Confidential and Proprietary What
  10. 10. Ensure users can access all your content synchronised across all devicesGoogle Confidential and Proprietary
  11. 11. Otherwise its a broken user experienceGoogle Confidential and Proprietary
  12. 12. 1. Pick the deviceGoogle Confidential and Proprietary
  13. 13. 2. Define new use cases high on the gomobility in the living room low bad good usabilityGoogle Confidential and Proprietary
  14. 14. 3. Decide on the platform Mobile Web Mobile Native TV App location (GPS) ✔ ✔ X camera X ✔ ✔ (Samsung) microphone X ✔ X compass X ✔ - large display video - - ✔ iOS / Android / Samsung / LG / Sony reach All Smartphones Windows 7 / RIM... / GTV...Google Confidential and Proprietary
  15. 15. 1. Feature Phone 2. Videos 3. Mobile WebGoogle Confidential and Proprietary
  16. 16. 1. Phone 2. Film & Upload 3. Mobile NativeGoogle Confidential and Proprietary
  17. 17. 1. Phone 2. Preloading 3. Mobile NativeGoogle Confidential and Proprietary
  18. 18. 1. TV 2. Fling to TV 3. TV & Mobile web (initially)Google Confidential and Proprietary
  19. 19. 1. All Mobile 2. World Wonders 3. Mobile WebGoogle Confidential and Proprietary
  20. 20. Why HowGoogle Confidential and Proprietary What
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