Mobile Culture - You Tube
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Mobile Culture - You Tube

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    Mobile Culture - You Tube Mobile Culture - You Tube Presentation Transcript

    • u ser experience devicesTailoring content to mobileTimbo Drayson, Product Manager, YouTube Mobile Google Confidential and ProprietaryGoogle Confidential and Proprietary
    • Why HowGoogle Confidential and Proprietary What
    • Why HowGoogle Confidential and Proprietary What
    • Why HowGoogle Confidential and Proprietary What
    • Optimise for the long termGoogle Confidential and Proprietary
    • Be agileGoogle Confidential and Proprietary
    • Trial product earlyGoogle Confidential and Proprietary
    • Iterate product with user insightsGoogle Confidential and Proprietary
    • Why HowGoogle Confidential and Proprietary What
    • Ensure users can access all your content synchronised across all devicesGoogle Confidential and Proprietary
    • Otherwise its a broken user experienceGoogle Confidential and Proprietary
    • 1. Pick the deviceGoogle Confidential and Proprietary
    • 2. Define new use cases high on the gomobility in the living room low bad good usabilityGoogle Confidential and Proprietary
    • 3. Decide on the platform Mobile Web Mobile Native TV App location (GPS) ✔ ✔ X camera X ✔ ✔ (Samsung) microphone X ✔ X compass X ✔ - large display video - - ✔ iOS / Android / Samsung / LG / Sony reach All Smartphones Windows 7 / RIM... / GTV...Google Confidential and Proprietary
    • 1. Feature Phone 2. Videos 3. Mobile WebGoogle Confidential and Proprietary
    • 1. Phone 2. Film & Upload 3. Mobile NativeGoogle Confidential and Proprietary
    • 1. Phone 2. Preloading 3. Mobile NativeGoogle Confidential and Proprietary
    • 1. TV 2. Fling to TV 3. TV & Mobile web (initially)Google Confidential and Proprietary
    • 1. All Mobile 2. World Wonders 3. Mobile WebGoogle Confidential and Proprietary
    • Why HowGoogle Confidential and Proprietary What