View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Going mobile: a long term viewIvan Teage, Interactive Media Technical Manager
Who am I?2002 > 2012 operator logos / ringtones / mobile games / premium SMS WAP websites / apps / mobile web / HTML5 / mobile videoMany changes in networks / devices / software application / payment models / audiences
Many mobile opportunities Digital services review ↓ ↓ Mobile feasibility study
Feasibility conclusions• Build a mobile website• Build a mobile ticketing platform• Focus on evergreen content• Avoid apps without a sound business model• Embed mobile thinking• Invest in infrastructure
Lessons from building the mobile web• Work towards responsive design• Think about multimedia compatibility• Understand existing processes and integrations• Dont double handle content• Dont worry about every device• Dont try and do everything at once• Evaluate constantly
Augmented reality Google indoor maps Leafsnap UK Mobile ticketing Bugs Count Evolution iPad appMultimedia tour guidesIn gallery mobile labels