Mobile Culture - Natural History Museum

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  • 1. Going mobile: a long term viewIvan Teage, Interactive Media Technical Manager
  • 2. Who am I?2002 > 2012 operator logos / ringtones / mobile games / premium SMS WAP websites / apps / mobile web / HTML5 / mobile videoMany changes in networks / devices / software application / payment models / audiences
  • 3. Many mobile opportunities Digital services review ↓ ↓ Mobile feasibility study
  • 4. Feasibility conclusions• Build a mobile website• Build a mobile ticketing platform• Focus on evergreen content• Avoid apps without a sound business model• Embed mobile thinking• Invest in infrastructure
  • 5. Mobile web – launches December 2011
  • 6. Lessons from building the mobile web• Work towards responsive design• Think about multimedia compatibility• Understand existing processes and integrations• Dont double handle content• Dont worry about every device• Dont try and do everything at once• Evaluate constantly
  • 7. Augmented reality Google indoor maps Leafsnap UK Mobile ticketing Bugs Count Evolution iPad appMultimedia tour guidesIn gallery mobile labels