Mobile Culture - Easy Art King & McGaw

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Mobile Culture - Easy Art King & McGaw

  1. 1. Selling Cultural Content Via Mobile Ian Barham 17 th July 2012
  2. 2. Selling Visual Content• Sector already very multi-channel• Continued Mobile “Buzz”• Increased pressure to generate revenue
  3. 3. Easyart App • Search artworks • Change room sets • View frame choices
  4. 4. Easyart App • Utilizes iPhone camera • Launched in 2010 • Over 25,000 downloads
  5. 5. Mobile Transactions In app transactions Jan 2010 – June 2012 Mobile traffic on site transactions Jan 2010 – June 2012  Mobile traffic on site generated 52 times revenue of appSource: Google Analytics
  6. 6. App Traction • Launch strategy needed • App store ranking is vital • Managing feedback and reviews key (as impact ranking)
  7. 7. App Engagement • 26% downloaded apps used only once • Engagement needs to be managed - push messages - new releases - email drivesSource: www.localytics.com/blog/2011
  8. 8. Take Aways - Selling Visual ContentApp: Mobile Browser:  Excites stake holders  Proven potential x Requires new  Leverages existing investment and skills investment (some ? Customer acquisition optimization beneficial) cost ? Future Proof

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