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Mobile Culture - Digital Theatre
 

Mobile Culture - Digital Theatre

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    Mobile Culture - Digital Theatre Mobile Culture - Digital Theatre Presentation Transcript

    • Building a bigger stage Robert Delamere - Co-Founder / CEO
    • Launched in October2009Working in conjunctionwith Britain’s leadingtheatre companiesCapturing performance inhigh definition frommultiple anglesDistributed as downloadsaround the globe
    • Theatre is a 5000-year-old art form - it was and continues to be a communal experience People crave and seek out high quality experiences, that is absolutely key David Suchet and Zoë Wanamaker star in themulti award-winning revival of Arthur Miller’s All My We use film language to Sons capture theatrical expression, this moulds theatre and means we are a hybrid art form
    • “Capturing the alchemy of live performance is anenormous challenge. Digital Theatre set about it witha care and sensitivity that produces excellent results, and hopefully can open up the art form to ever increasing audiences.” Ian Rickson, director of Parlour Song
    • We ‘capture’ productions, iso-recording multiple performances Films are sound-mixed, graded and then encoded for ease of access English Touring Theatre’s production of They then becomeThomas Hardy’s Far From the Madding Crowd available to rent or download online through our website
    • We work with directors, creatives and writers to ensure that our films of the original stage production follow their creative intentions All participants are Catherine Tate and David Tennant reunited on contracted and rewardedstage in the sell-out production of Much Ado About Nothing on union approved deals
    • Digital Theatre works with Britain’s leading theatre companies Our theatre partners: Unicorn Theatre Frantic Assembly Royal Exchange Theatre Royal Court Regent’s Park Open Air Theatre Gate Theatre, Notting Hill Bush TheatreFrantic Assembly and Abi Morgan’s tale of past Sonia Friedman Productions and present lives intertwining and colliding, Royal Shakespeare Company Lovesong Liverpool Everyman and Playhouse English Touring Theatre Young Vic Almeida Theatre Stanhope Productions
    • When Digital Theatrelaunched, our productionscould only be watchedthrough downloading theDigital Theatre Player tothe desktopThere is now an audienceexpectation that content isuniversally availableThis causes bothtechnological and rightsconsiderations
    • It has been imperative that we are a technology and content business to be able to react to this Through our integrated model we are able to respond to changing customer demands Harry and Luke Treadaway star in Mark We can also position ourRavenhill’s play about reunited twins, Over There content to be exploited in different markets such as Digital Theatre Plus
    • Screen size has always been a question of taste and technology The best screen you have is the one you have with you If you put aside the consumption device thenClare Bayley’s Amnesty Freedom of Expression Award-winning play The Container the quality of the content is the audience’s key decision factor
    • Previously we’ve used and seen mobile devices as informational, just as a marketing tool That has fundamentally changed as devices have emerged and matured - you can now consume content on the goKathryn Hunter portrays Peter the Ape in the Young Vic production of Kafkas Monkey The iPad is a consumption device for immersion in culture
    • Audiences also want toplan consuming contentwhen they think they’llhave the best experienceThat is why, launching thismonth, we’ve created anIPTV app on SamsungSmart TVsWe get closer toreplicating the communaltheatre experience whichpeople cluster around
    • Digital Theatre seeks to export great British culture We have global appeal and a great British product Audiences are enjoying our productions from Paris to El Paso, Texas andRichard Katz as Touchstone in Michael Boyd’s from Melbourne to Ho Chi RSC production of As You Like It Minh City
    • “Were always looking for ways to bring our work to the largest possible number of people. And the potential of digital technology to connect with a worldwide audience is genuinely exciting.”Dominic Cooke, Artistic Director of the Royal Court
    • Capturing theatre as we do has only been possible through advances in camera technology Distribution direct to audiences has been enabled by the internet Audiences can now watchJez Butterworth’s Parlour Song starring Toby Jones, Andrew Lincoln and Amanda Drew British theatre around the world on their connected TV or in the palm of their hand
    • TV, film and music have all gone through a process of disruption and digitisation We believe there is a quality of writing, richness of theatrical talent and world-class production expertise in the UK which Told By An Idiot and the RSC reimagineShakespeare’s The Comedy of Errors for a deserves the same global younger audience audience However, it all hinges on the quality of the work
    • “There needs to be revolutionising of the capture oflive theatre, and we are enjoying the pursuit of that ambition with Digital Theatre.” Michael Boyd, Artistic Director of the RSC
    • Theatre has been recorded on film for generations in different ways There is a wealth of quality theatre content available which is not being offered to audiences The Unicorn Theatre and Tony Graham’sproduction of Michael Morpurgo’s Billy The Kid Digital Theatre is in a position to aggregate this quality content and offer it to our audience
    • Theatre is an ephemeral artform - this is a fundamental part part of its appeal Digital Theatre capture performance with minimal interruption or influence on the performance David Morrissey returns to his native Liverpool to We capture a fleeting,deliver his Macbeth at the city’s Everyman Theatre creative moment in time and give it the opportunity to be viewed in a global auditorium
    • YouTube trailers viewed over 200,000 times Individual films selling over 10,000 copies Audiences in 155 countries across 6 continentsThe Open Air Theatre’s Olivier Award-winningrevival of Stephen Sondheim’s Into the Woods Platforms allow us to access culture hungry global market
    • “Digital Theatre has found the formula to successfully film theatre of the highest quality, providing a fulfilling experience for those theatregoers unable to attend live performances. The films will be treasured by companies for many years after their productions close and hopefullyenjoyed by audiences around the world for decades to come.” Kim Poster, producer of All My Sons
    • Visit us at digitaltheatre.com twitter.com/digitaltheatre facebook.com/digitaltheatre robert.delamere@digitaltheatre.com