Mobile Culture - Boto Media & Kew Gardens

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Mobile Culture - Boto Media & Kew Gardens

  1. 1. Storytelling through mobile Ross Burridge CEO, Boto Media
  2. 2. BotoMedia Great stories. New media.
  3. 3. is th e didW
  4. 4. A revolutionary broadcaster
  5. 5. Broadcast evolution
  6. 6. Beginning Middle EndBeginning Middle End Beginning Middle End Beginning Middle End
  7. 7. Beginning Beginning Middle Middle End Beginning BeginningBeginning End Middle Middle Beginning Beginning End Middle End Middle Middle End End BeginningBeginning Beginning End Beginning Middle Middle Middle End End Middle End End Beginning Beginning Beginning Middle Middle Middle End End End
  8. 8. PlantTime
  9. 9. 4B 3MB 12MB x 200 frames = 600MB (iPad 1) 2.4GB (new iPad)iPad RAM
  10. 10. Editor’s Choice on iTunes#2 Highest Grossing UK iPad
  11. 11. What did we learn? The same rules apply The creative fine line Stock up on Fruit & Nut
  12. 12. ross@botomedia.com @rahaaas Gina Fullerlove David Fearon Ruth Sessions Head of publishing CTO Director of operationsRoyal Botanic Gardens, Kew Boto Media Atlantic Productions

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