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Jonathan MacDonald #Maduk

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Jonathan MacDonald's opening remarks at Mobile Advertising UK, 15 June 2009

Jonathan MacDonald's opening remarks at Mobile Advertising UK, 15 June 2009

Published in: Business, News & Politics

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  • 1. Where is the Money? Where is MY Money? In the same place it always has been.. You’ve just gotta work out how to get some of it
  • 2. Take a long, hard look at your own business in relation to the way the world is changing Flip the value chain and try placing new products or services as near to the citizen as possible Abandon control of communications and realise that advocacy is more powerful than you Provide facilities & utilities for people to talk with each other And LISTEN
  • 3. Create & Co-Create remarkable experiences, products & services that people value Provide ways for people to pay for things they find valuable
  • 4. Agencies: Become a platform administrator & trusted advisor to brands Manage the feedback loop & mine social media intelligence Only, without exception, act in accordance with the Rules of Engagement
  • 5. Networks: Create armies of fanatics who adore your services Provide ways for people to buy/trade products & services Only, without exception, act in accordance with the Rules of Engagement
  • 6. Manufactures/Developers/Creators: Create things that are open, customisable, extensible & share-able Host platforms that are open, customisable, extensible & share-able Only, without exception, act in accordance with the Rules of Engagement