Jon mundy apprupt mobile publishing masterclass

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Jon mundy apprupt mobile publishing masterclass

  1. 1. Mobile Advertising: A service, not an impositionapprupt @ mobile publishing masterclass Century Club, London 12 April, 2011Featured in: © 2011 apprupt GmbH • www.apprupt.com
  2. 2. Display advertising needs to be a …not an imposition© 2011 apprupt GmbH • www.apprupt.com Source: http://www.flickr.com/photos/wwarby/4860335535/
  3. 3. Mobile has the potential...© 2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/sheeshoo/2959428847/
  4. 4. ...to be great© 2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/johnny2010/5030485801/
  5. 5. but how can it make this?© 2011 apprupt GmbH • www.apprupt.com Source: http://www.flickr.com/photos/wwarby/4860335535/
  6. 6. a willingness to experimentTake the same approach toadvertising as you do tocontent...© 2011 apprupt GmbH • www.apprupt.com Source: http://www.flickr.com/photos/nabeelah/14116806
  7. 7. reach the individual© 2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/driftingphotographer/2984561053/
  8. 8. 2 we need to be clever© 2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/27281188@N03/3959866980/
  9. 9. © 2011 apprupt GmbH • www.apprupt.com Source: IAB PWC Mobile Adspend Study March 2011
  10. 10. Surely we can ADS do more than CONTENT this?© 2011 apprupt GmbH • www.apprupt.com Source: IAB PWC Mobile Adspend Study March 2011
  11. 11. fat finger syndrome 47 % of users accidentally click on Mobile Ads Harris Interactive, Dezember 2010 71 % of users prefer advertising where they remain in the app Harris Interactive, Dezember 2010© 2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/steefafa/5224115719/
  12. 12. Contextually targeted in-content app recommendation© 2011 apprupt GmbH • www.apprupt.com
  13. 13. Users discover products on site – they only leave with a concrete buying intent. Publisher Site Off-Portal / Off-App The Product –ContvertisingTM User Flow and Positioning © 2011 apprupt GmbH • www.apprupt.com
  14. 14. App Store Ads (Apple, Android) apprupt PocketAds (WebApp Technology) Click-to-Call (-Back), Click-to- SMS Mobile Video Ads (by Q3/2011)© 2011 apprupt GmbH • www.apprupt.com
  15. 15. Pocket Ad© 2011 apprupt GmbH • www.apprupt.com
  16. 16. Click to SMS© 2011 apprupt GmbH • www.apprupt.com
  17. 17. Don’t be afraid to try something new© 2011 apprupt GmbH • www.apprupt.com Source: IAB PWC Mobile Adspend Study March 2011
  18. 18. get in touch Jascha Samadi Jon Mundy MD & Founder Director of Business Development UK Tel +49 (0)40 3252787-01 Tel +44 (0) 7967 824699 js@apprupt.com jm@apprupt.com© 2011 apprupt GmbH • www.apprupt.com http://www.flickr.com/photos/unconstructive_bry/2975621862/

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