Jascha samadi apprupt

Users struggle to discover relevant applications in a flooded marketplace. ? “There’s no way Apple could prominently present these 36,000 applications to users without overwhelming them…nobody is going to find your app on their own.” Jason Kinkaid, Techcrunch.com, April 2009 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 2

Mobile destinations struggle to make money from growing mobile traffic. ? iPhone users spend 80 minutes per day using apps admob App Usage Survey, February 2010 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 3

Customized publisher app shops: users find right apps at the right spot. visit with visit with visit with your iPhone your iPhone your iPhone T-Online menshealth. FT Germany App de App © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 4

Contvertising™ is AdSense for apps with Amazon recommendations. visit with your iPhone via m.ftd.de 1. Point-of-Interest 1. Sports-related topic (e.g. Soccer) 2. 2. Recommendation Relevant application (e.g. World Cup 2010) © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 7

The difference between advertising and recommending apps: users love it! “I also compared it with Stern and n-tv and I have to admit that I am really excited about the FT Germany iPhone app...They even provide recommendations for new apps, which is great.” iTunes Customer Review, FTD.de iPhone Application, January 2010 © 2010 apprupt GmbH • www.apprupt.com • js@apprupt.com 9

Jascha samadi apprupt

by James Cameron on Jun 09, 2010

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